Prohibition

APRIL 21, 2021

Here’s our top five tips to help you beat the algorithm and increase your engagement on Instagram! An Instagram page is a great way to reach and interact with potential customers and consumers – so failing to do so can be damaging for a brand and can also negatively impact your engagement! Be proactive and engage with others.

Instagram 62

Instagram How To Trends Social Media 62

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 195

Training Media Training Reputation Crisis Communications 195

Mark My Words

MAY 2, 2024

That’s right, in an attempt to exploit the opportunity created by legions of East London hipster lefties flinging their Sambas into the River Lee canal, Nike doubled down and decided to hijack the Gazelle market with an even more powerfully repulsive ‘disinfluencer’.

Instagram 60

Instagram LinkedIn Interviews Reputation 60

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 6, 2021

Global Marketing Strategy, IFAW. We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok. Stacey Hedman. NEO analysis helps us understand where IFAW can truly stand out.

Media 370

Media Comparison Software Enterprise 370

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. Instagram Reels After seeing TikTok’s massive success, Instagram launched a similar concept in August of 2020.

Video 148

Video Brand Branding Instagram 148

PR in High Definition

OCTOBER 30, 2023

Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. With 60% of LinkedIn users being between the ages of 25-34 years old, it’s quite possible that the growing presence of millennials and Gen Zs in the job market has driven this transformation.

LinkedIn 62

LinkedIn Instagram Reputation Facebook 62

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Technology 246

Technology Company Banking Education 246

Solo PR Pro

MAY 7, 2024

Why Personal Branding Matters for Freelance PR Professionals In an industry built on the foundation of building and nurturing reputations, your personal brand stands as a testament to your expertise, values, and ability to deliver results. Here's why it’s non-negotiable for PR professionals: 1.

Brand 92

Brand Branding Reputation Ethics 92

Communications Conversations

JULY 2, 2019

In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. In other words, half of the marketers you know think it’s a great idea to spend more time developing content for Facebook that will get seen by less than 1% of its audience. But, let’s consider some facts.

Social Media 123

Social Media Marketing Media LinkedIn 123

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? What are de-influencers?

How To 195

How To Consumer Social Media Community 195

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

Prohibition

JANUARY 31, 2020

To understand why influencer marketing is so important for brands, it is vital to understand what it actually is. In it’s simplest form, influencer marketing is when a social media influencer shares content with their followers about a certain brand – this could be a product, a service or a campaign.

Marketing 62

Marketing Social Media Engineering Instagram 62

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. What is influencer marketing? How can influencer marketing benefit me?

Marketing 62

Marketing Advertising Advertising Social Media 62

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. TVEyes was the first to offer podcast monitoring.

Instagram 141

Instagram Technology Resources Employee 141

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. SCHEDULE A DEMO.

B2B 113

B2B Marketing SEO Mobile 113

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. Building an audience on platforms like Facebook and Instagram can be very rewarding, but it can also prove to be a major challenge for communicators. Work closely with other teams, such as HR, IT, and marketing. Workplace violence.

Communications 130

Communications Social Media Employee Crisis 130

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. PR Influence = Personality + Reputation. Routes are up next.

Content Marketing 52

Content Marketing Marketing System Reputation 52

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Company 120

Company Banking Education B2C 120

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! The Future of Marketing: How an Experiential Marketing Agency Harnesses the Power of Curated Mailers As we move further into the digital age, the way businesses market their products and services continues to evolve and expand into the experiential marketing landscape.

Agency 52

Agency Marketing Creativity Consumer 52

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

MARCH 16, 2020

million followers and counting on Instagram. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. View this post on Instagram. million followers on Instagram make him a great influencer for brands, especially those in the food industry.

Brand 87

Brand Branding Instagram YouTube 87

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. Sharing accurate and credible information will establish trust with the audience and enhance the organization’s reputation. This guide will discuss some key healthcare public relations strategies.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. There are two outcomes of best practice PR activity: reputation and relationships. Measure reputation using periodic brand level benchmarking with stakeholders.

Marketing 81

Marketing Measurement Government Report 81

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Influencer Marketing? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

SEPTEMBER 19, 2019

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Scott Disick, Naomi Campbell and Little Mix have all been caught doing this on their Instagram channels.

Marketing 54

Marketing How To Social Media Instagram 54

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

Buchanan PR

OCTOBER 5, 2023

A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe.

Strategy 81

Strategy Media Viral Trends 81

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. There are fewer individual bloggers than ever before and they’re blogging less.

SEO 113

SEO Community Blogging LinkedIn 113

Deirdre Breakenridge

DECEMBER 18, 2017

Is Instagram’s new Direct App something you should be concerned with? Is your audience going to view your Instagram Stories more than Snapchat? How should Dove repair its reputation among its core audience? Passionate about the connection between digital media and social marketing. Where would you respond?

Case Study 224

Case Study Trends Instagram Social Media 224