How Instagram offers unique marketing opportunities

PR Daily

Here’s how Instagram is leading the way. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers. Retailers are taking advantage of Instagram’s shoppable tags feature and creating shoppable posts to further tap these demographics. Stay true to your Instagram strategy.

The Instagram hokey-cokey….

The Resolution Blog

Have you ever had to put a report together based on the performance of your brand or client’s Instagram posts? Let’s call it ‘owned Instagram data’. Today we ask why does Instagram send us out of its ecosystem for detailed insights? Why do they make it hard for social media managers to gather measurement data within the Instagram interface? Some quick-fire Instagram stats More and more brands and organisations are using Instagram as a communication channel.

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How to Increase Your Reach on Instagram

Brand24

Increased reach on Instagram will help you reach new audiences, generate leads and convert them into customers. Social Listening Social Media Social Media Marketing how to increase reach on instagram instagram organic reach on instagram reach on instagram social media marketingHere are our bulletproof tips and tricks!

Instagram Analytics: How to Track Hashtag Performance on Instagram

Brand24

Here's a good way to monitor hashtag performance on Instagram. Instagram hashtag analytics is super easy so give it a try! Social Listening Social Media Marketing Tools how to track hashtag performance how to track hashtag performance on instagram instagram hashtag analytics Instagram hashtags

Instagram marketing: 5 brands to get you inspired

Awario

This blog post is for the ones that struggle with Instagram marketing because the process is not that straightforward for them. It’s also for the brands that want to stand out and think outside the box

How to choose between Instagram’s ‘Reels’ and TikTok

PR Daily

The tech company’s latest form of flattery is with the Reels feature for Instagram, a “clone” of the incredibly popular app, TikTok. Instagram leads in overall downloads, but TikTok leads in new user downloads. Seems like a slightly elevated version of Instagram’s “Stories.”

7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Though most marketers understand the power of the platform, actually establishing a successful presence remains a challenge. To help, here are seven steps that every brand should grab to achieve Instagram success: 1.

How to nail your next Instagram campaign

PR Daily

The popular image-sharing platform is a powerful tool for marketers looking to retarget online visitors and develop new audiences. With advertising income on Instagram on track to reach almost 11 billion dollars, it seems almost a no-brainer for any small business to at least consider running an Instagram campaign. Yet, there is a right way and a wrong way to handle your Instagram marketing strategy. This is an inherent strength for Instagram.

These are the top influencers on Instagram in 2018

NewsWhip

We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […]. The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip.

8 ways to improve your Instagram presence

PR Daily

It can be challenging to manage your business and still have time to be active on Instagram. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Instagram is all about visuals.

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Use Instagram to show off that win!

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How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

Influencer Marketing: Tips for Working with Instagram Influencers

Ronn Torossian

Creating a buzz on your Instagram feed isn’t always easy. Fortunately, Instagram influencer marketing could be the answer for those who want to build their presence fast. While it’s difficult to find official numbers for the amount marketers spend on Instagram followings each year, some studies suggest that companies spent as much … READ MORE ». PR Inspiration Public Relations Ronn Torossian Insights MARKETING PR Firm Social Media Strategy

Instagram takes to Twitter to address algorithm rumors

PR Daily

Instagram is keen to defend its algorithm, even on another social media platform. Accounts on Instagram have been sharing what looks like commonplace copy-and-paste spam. View this post on Instagram. OZMA Ladies, — Due to Instagrams algorithms, our friends aren’t seeing our posts. Instagram has been vulnerable to such rumors since it changed its algorithm in 2016. The promised Instagram apocalypse never truly descended.

Instagram is Testing Hiding Likes: What This Means for Marketing  

Ronn Torossian

Last month, users in seven countries began testing a new experiment by the social media powerhouse Instagram. On a platform where influencer marketing lives (and thrives) and where likes are an […]. The post Instagram is Testing Hiding Likes: What This Means for Marketing appeared first on. While posts typically show a running count of the number of likes they receive, this new initiative aims to get rid of those likes.

Instagram Finds Emily

HMA Public Relations

The post Instagram Finds Emily appeared first on HMA Public Relations. Featured Social Media a simple favor emily find insta Instagram invest MarketingThis weekend, I saw the movie A Simple Favor with Blake Lively, Anna Kendrick and Henry Golding.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The company recently announced that it would integrate its Messenger app with Instagram and WhatsApp. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. The New York Times reported : Knitting together Facebook’s apps is a stark reversal of Mr. Zuckerberg’s previous stance toward WhatsApp and Instagram, which were independent companies that Facebook acquired.

Future of Instagram

HMA Public Relations

As we all have probably heard by now Instagram is continuing to test hiding the “likes” from users in more markets around the world. This has […] The post Future of Instagram appeared first on HMA Public Relations. Featured Social Media Autumn Jarrett influence instafamous Instagram instagram model

7 crucial Instagram tips for marketers

PR Daily

The year 2018 will be a seen as a turning point for Instagram marketing. Instagram now has more than 800 million active users, with 71 percent of US adults. To help, here are seven steps that every brand should grab to achieve Instagram success: 1.

As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches

PR Daily

Instagram has a billion active users per month, and a key change to the platform may be in the offing. However, Instagram recently began testing the idea of removing public visibility of “likes” from photos and videos that show up on the main feed, profiles and permalink pages. . That’s big news for marketers. Instagram will still be tracking the amount of “likes” a post receives. The move could hurt influencer marketing, too.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The feature suggests a new direction for social media marketing. Instagram sees its future as a rival to Amazon rather than as an entertainment network. Instagram’s parent company, Facebook, recently announced a new focus for its operations that might drive the network away from ads and into direct sales. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. In return, Instagram is charging retailers a selling fee.

10 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees

Social PR Chat

10 Instagram Highlights Every Brand Must Know to Grow. Reinvention is the key to brand survival, even on Instagram during Covid-19. This includes reinventing and optimizing your Instagram strategy for best reach, exposure, and public relations results even during times of uncertainty like COVID-19. Today’s Instagram feed includes social distancing as an underlying message. Remember, some people will find out about your business on Instagram.

4 ways to make a splash on Instagram

PR Daily

To make a splash on Instagram, you should turn to videos, use hashtags in moderation and decide what you want to accomplish before you interact—or measure. Instagram has roughly 1 billion active users per month, and 71 percent of organizations have presences on the mobile, visual platform. However, the increase of users—and marketers—means it’s becoming harder than ever to stand out on Instagram. Decide what actions matter most when measuring Instagram efforts.

How To Create Awesome Content with Instagram’s New “Collections”

Cision

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption. Instagram is clearly one of the most powerful social media platforms, and collections is a demonstrably different way to contextualize your posts on the network.

3 steps to developing a content calendar for Instagram Stories

PR Daily

Ready to tackle your brand’s Instagram Stories in 2020? Don’t fret; follow these steps to build a solid Instagram Stories content calendar in 2020: 1. Do you have a graphic designer or, perhaps, a marketing team member adept with tools like Canva or Adobe Spark?

Instagram offers text-only posts

PR Daily

A picture might be worth a thousand words, but some PR and marketing efforts call for additional text. Visuals are taking over content marketing and social media efforts— 74 percent of social media marketers use visuals in their campaigns —but what happens when you still need to say something? Enter a new way to make text more appealing: Instagram’s text posts. Instagram (@instagram) February 1, 2018. Also, I like Instagram.

Instagram enables marketers to boost influencers’ sponsored content

PR Daily

The social media app’s users will soon see posts in their feeds marketed as ‘paid partnerships’—even if they don’t follow the content creator. Instagram users are about to see more sponsored ads from the platform’s influencers—whether they follow them or not. On Tuesday, Instagram introduced “branded content ads.” The ads will show up in Instagram users’ feeds in the next few weeks and in Instagram Stories within months.

Massive Instagram influencer leak puts marketers in a bind

PR Daily

Data security is a massive concern for marketers, regardless of what industry or segment they serve. The latest data breach, a leak of the personal contact info of millions of Instagram influencers, could have profound effects for an ever-changing industry. Instagram prohibits the use of scrapers to compile these databases, but the company has limited options to enforce its rules. Meanwhile, these data leaks threaten the entire influencer marketing marketplace.

Instagram cracks down on fake followers

PR Daily

The days of purchasing followers, likes and comments on Instagram are coming to an end. Fortune reported : Instagram will begin its crackdown by messaging users who may have “unknowingly” shared their login information with a third-party device to change their password.

10 Steps to Getting Started with IGTV Marketing on Instagram

Prowly

The IGTV format is still a fairly new thing for many marketers even though IGTV video has been around for a while. Yet, the so-called Instagram IGTV feature is quickly becoming one of the most important features of any Instagram social media marketing campaign. To better understand how to use Instagram TV, what IGTV video […]. The post 10 Steps to Getting Started with IGTV Marketing on Instagram appeared first on Prowly Magazine.

The pros and cons of hiding likes on Instagram

Prohibition

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. The primary reason that Instagram has made this decision is to positively impact the mental health of its users.

The pros and cons of hiding likes on Instagram

Prohibition

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. The primary reason that Instagram has made this decision is to positively impact the mental health of its users.

How to Boost B2B Lead Generation with Instagram Stories

B2B PR Sense

Quick question: Is Instagram a resource for B2B lead generation? Historically, there have been three go-to networks for B2B companies -- Twitter , LinkedIn , and Facebook -- while Instagram had a solid footing in the B2C space. What is Instagram Stories?

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CIA joins Instagram with ‘I spy’ challenge

PR Daily

million followers across its accounts, recently joined Instagram. The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”. View this post on Instagram. The inaugural Instagram post was similar to the CIA’s first tweet: We can neither confirm nor deny that this is our first tweet. For now, the CIA is continuing to show off its agents on Instagram.

Build Your Brand With Instagram: Q&A With Jenn Herman

Cision

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. Fortunately, Instagram is a fun, simple way to express your personality to the world and much simpler to get involved in than brands think. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.

Top five tips to maximise engagement on Instagram

Prohibition

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags.

How to Find Trending Hashtags on Instagram

Brand24

Discover top trending hashtags on Instagram for any topic you want. Photography, marketing, business, fitness – whatever you want. Guide to Brand24 Insights Social Media MarketingEnter any keyword and get trending hashtags for it!

Instagram introduces shopping features to brand posts

PR Daily

Instagram is courting marketers by enhancing its platform for easier shopping experiences. On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts.

How to Use Instagram to Tell Your Brand’s Story

Cision

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. However, marketing and PR professionals can become easily overwhelmed by the number of best practice lists published on the Internet. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Stick with a similar message across your channels, but keep in mind the reasons your audience follows your brand on Instagram.

Free Tip Sheet! Effectively Engage With Audiences on Instagram

Cision

Instagram is nudging Twitter out of the number one social media channel spot. With more than 300 million monthly active users , spending an average of 20 minutes on the app a day, Instagram is an essential tool for reaching audiences near and far. Start with a basic marketing strategy. You can’t dive into hashtag tricks and lighting tips if your brand hasn’t established its purpose for joining Instagram in the first place.