Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. What does it mean for SEO and marketers? This is just one of the many latest TikTok trends changing the world of search marketing for brands.

Trends 62

Trends SEO Viral Social Media 62

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. Thomas, we discussed a case study.

Case Study 78

Case Study Study Agency Creativity 78

Prohibition

SEPTEMBER 20, 2019

On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos.

Marketing 48

Marketing Social Media Instagram Advertising 48

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4% Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. However, one thing is certain: No marketing strategy is complete without some form of paid social media. What is Organic Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100

Media Print Radio Consumer 100

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Mike D’Olivo – NCAA Comms & Marketing Assist. Drew Gilges – adidas Football Comms & Marketing Manager.

Creativity 40

Creativity Storytelling Sports Social Media 40

NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

Reputation 78

Reputation Brand Branding Reddit 78

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JULY 25, 2016

Which is odd, since this is a key aspect of how communication and marketing professionals should be viewing the dynamics of these networks. Facebook is the dominant social network in terms of nearly every metric (except engagement, which is dominated by Facebook-property Instagram). Do superusers do what you want them to do?

Facebook 120

Facebook Instagram Measurement Twitter 120

Cision

MAY 25, 2017

That nothing they say will hurt their and the brand’s reputation. ” She quickly shared this amazing experience on Instagram and Facebook, including posting it on our UnMarketing page. This is dangerous in two ways. First, it can make an employee feel they have a false sense of freedom of brand speech. No charge at all.”

Employee 129

Employee Brand Branding Policies 129

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 We expect that Lee’s advice for marketers considering an endorsement deal with a celebrity will intrigue you: #1 - Negotiate a Contract That Sets Boundaries of Celebrity Behavior. Source: News Watch 33 , ABC Action News.

Brand 48

Brand Branding Crisis Social Media 48

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. And, the reality is, in this digital world, relevance is even more important than reputation. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Some creators even claimed to have sure-fire recipes for viral success. Adele anyone

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. We need to look at history and how anger has changed the markets. Katrina Craigwell: As marketers, we seek to attract attention and we hope we’re pushing ourselves to earn that attention.

Report 225

Report Media Advertising Advertising 225