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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

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A brief guide to short-form video for brands

NewsWhip

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. followers, it’s in the same viral sphere as Duolingo. Long-winded promotional copy and “swipe to learn more!”

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

Technology has transformed the practice of Public Relations and marketing. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Work closely with other teams, such as HR, IT, and marketing.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Influencer Marketing? What is Reputation Management?

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Media Strategies: Lessons Learned from the Taylor Swift Phenomenon

Buchanan PR

A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

For today’s content creators and content marketing teams, unique original content is always the best route to take. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. So, what does plagiarism look like in today’s world?