NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." Advertising agencies usually work with marketing directors, digital agencies, most often with brand managers or lower-level professionals.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”. How is public relations different from marketing?

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

AUGUST 1, 2023

Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands. Vegan and vegetarian brands can leverage platforms like Instagram, Facebook, and TikTok to engage with their target audience directly.

Brand 62

Brand Branding Ethics Storytelling 62

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Critical Mention’s existing clients can continue to access their products and services as usual.

Technology 78

Technology Financial Corporate Reputation 78

Critical Mention

OCTOBER 29, 2019

Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status.

Media 104

Media Radio Local Tools 104

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. It can also be seen as word-of-mouth marketing or free advertising. Good or bad, every mention is an opportunity to shape your brand’s reputation. Priscilla is the marketing coordinator for Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 5, 2019

PR pros and marketers should take advantage of their organization’s social media interactions. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

OCTOBER 2, 2019

Monitor Your Online Reputation. It takes 20 years to build a reputation and five minutes to ruin it. Buffett definitely hit the nail on the head with that quote when it comes to maintaining an online reputation. Media monitoring is a must for organizations to have a bird’s-eye view of their media relations and reputation.

Sports 80

Sports Hotels Reputation Construction 80

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Event detection, issue and crisis management. Trend and market research plus campaign monitoring.

Customer Service 120

Customer Service Social Media Analysis Data 120

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. Why isn’t Emily working hand in hand with the digital team to make sure the work she is doing on social helps in lead generation opportunities, conversions, and help with the content marketing strategy?

Social Media 114

Social Media Media Fashion Agency 114

Maxim Behar

MARCH 6, 2022

On LinkedIn, we write more seriously while on Instagram we emphasize more on visuals. Speed of taking decisions, speed of answering emails, speed of providing concept, speed of realizing changes, speed of communicating with clients, speed of reacting in the crisis management, all are very important.

B2B 52

B2B Communications Media Newspapers 52

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. With a tight labor market, keeping the people you have will be even more important than attracting new talent.”. What a year! PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.

Real Estate 156

Real Estate Reputation System Sports 156

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 106

Print Marketing Real Estate Automotive 106

PR Conversations

SEPTEMBER 7, 2018

There probably couldn’t be two more contrasting campaigns being talked about in one week than the 30th anniversary Nike’s Dream Crazy commercial fronted by Colin Kaepernick and the single Listerine sponsored post by Instagram ‘influencer’ Scarlett Dixon. What they have in common is controversy.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95