Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? What are de-influencers?

How To 195

How To Consumer Social Media Community 195

Prohibition

MARCH 2, 2020

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags. The trick to using hashtags is to ensure they are relevant.

Instagram 62

Instagram Social Media B2C Course 62

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2019

Crunch Gym launched a Summer Break-Up promotion, and some less luxe gyms ran snarky ads tweaking their tony, Instagram-ready image. Why Most Consumer Boycotts Fail. But consumer boycotts are a dime a dozen today. Who wants to Instagram their workout now? Rival fitness companies lunged at the chance to pummel them.

Reputation 203

Reputation Instagram Corporate Sports 203

Prohibition

APRIL 21, 2021

Here’s our top five tips to help you beat the algorithm and increase your engagement on Instagram! An Instagram page is a great way to reach and interact with potential customers and consumers – so failing to do so can be damaging for a brand and can also negatively impact your engagement! Be proactive and engage with others.

Instagram 62

Instagram How To Trends Social Media 62

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Brand Branding Instagram 148

David PR Group

FEBRUARY 1, 2019

We often hear about celebrities getting paid big bucks to endorse products on Instagram. A quick peak at her Instagram feed shows several sponsored posts for handbag company Coach – for which she has a widely reported $10 million promotion and design gig. Is part of her deal a number of Instagram posts per year, for example?

Instagram 51

Instagram Company Small Business Television 51

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100

Media Print Radio Consumer 100

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. In the last few years, Instagram has managed to grow and evolve at alarming rates, with a billion monthly active users, and 500 million users of the Instagram Stories feature alone.

Social Media 88

Social Media Instagram Media Advertising 88

Communications Conversations

JULY 2, 2019

In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. In other words, half of the marketers you know think it’s a great idea to spend more time developing content for Facebook that will get seen by less than 1% of its audience. But, let’s consider some facts.

Social Media 123

Social Media Marketing Media LinkedIn 123

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Today, it is an industry valued in the billions, growing by 83% in 2019.

Marketing 62

Marketing Advertising Advertising B2C 62

Prohibition

JANUARY 31, 2020

To understand why influencer marketing is so important for brands, it is vital to understand what it actually is. In it’s simplest form, influencer marketing is when a social media influencer shares content with their followers about a certain brand – this could be a product, a service or a campaign.

Marketing 62

Marketing Social Media Engineering Instagram 62

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. That’s why many businesses are turning to experiential marketing as a way to create buzz and excitement around their brand. The answer is clear.

Agency 52

Agency Marketing Creativity Consumer 52

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. What is influencer marketing? How can influencer marketing benefit me?

Marketing 62

Marketing Advertising Advertising Social Media 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market. Impeccable.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Social Media 62

Social Media Trends Media Instagram 62

Mindful Marketing

JUNE 6, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us receive warnings during our lives whether they’re about talking in class, highway speeding, or forgetting to pay a bill. Check out Mindful Marketing Ads and Vote your Mind!

Social Media 86

Social Media Corporate Media Comparison 86

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. Sharing accurate and credible information will establish trust with the audience and enhance the organization’s reputation. This guide will discuss some key healthcare public relations strategies.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120

5W PR

AUGUST 13, 2021

However, plenty of business owners still consider staying away from the spotlight as a way to personally protect themselves and their companies’ reputations, or even as a way to appear more humble. These days, it’s especially important, and even essential, for companies to have someone with a strong personal brand leading them.

Case Study 88

Case Study Social Media Instagram Consumer 88

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. followers on Instagram and sales projected between $100-$300 million annually, with no advertising. Does it contradict any company values or future plans?

Strategy 78

Strategy Brand Branding How To 78

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Deirdre Breakenridge

FEBRUARY 15, 2017

Jess is known for making photogenic recipes (and then Instagramming them) and her hilarious dance to the Red Hot Chili Peppers’ song, “Give It Away”. Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Laura Petrolino, Chief Client Officer, Arment Dietrich.

Twitter 281

Twitter System Community Healthcare 281

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Meanwhile, the threats to reputation have never been more variable or complex. Email via marketing@newswhip.com. Related articles.

Crisis 158

Crisis Reddit Reputation Tools 158

Doctor Spin

JANUARY 5, 2024

In marketing, the use of “marketing personas” is commonplace. As in most marketing-related things, these personas are mostly derived from demographic generalisations. Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn.

How To 52

How To eBook Corporate Groups 52

Buchanan PR

OCTOBER 5, 2023

A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe.

Strategy 79

Strategy Media Viral Trends 79

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries.

Trends 62

Trends SEO Viral Social Media 62

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But most businesses aren’t marketing that kind of “lightning in a bottle.” That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.

Real Estate 156

Real Estate Reputation System Sports 156