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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

Newsjacking is a powerful tactic for marketing and public relations. SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. The news shed light on possible hurdles in the network’s advertising approach.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385
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3D Avatars Launched by Instagram and other social media trends

Prohibition

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

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A brief guide to short-form video for brands

NewsWhip

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. Instagram Reels After seeing TikTok’s massive success, Instagram launched a similar concept in August of 2020.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Is Facebook still a good place to invest in social media marketing?

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Why do social media marketers continue to invest in organic reach?

Communications Conversations

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

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Influencer PR: The Rise of De-Influencers & How to Adapt?

Onclusive

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? What are de-influencers?

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