Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing. 34% said ebooks.

B2B 89

B2B Report Survey Marketing 89

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. 66% said conferences (including virtual). 34% said ebooks. Case in point?

B2B 122

B2B Marketing Survey Software 122

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. Also take a tour of their websites and blogs. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 100

Engineering Writing Mobile SEO 100

Deirdre Breakenridge

SEPTEMBER 3, 2014

Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Google Databoard lets you search, find and create visuals, highlighting important stats from studies, without you doing any of the heavy lifting (the actual research).

Communications 383

Communications Tools Google Resources 383

Beyond PR

JANUARY 5, 2017

Infographics. Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

Case Study 55

Case Study Study B2C Infographics 55

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Grabbing their attention can be tricky but is made far easier by studying their coverage and engaging with them personally or on social platforms. Use strong language.

Pitching 140

Pitching B2B Infographics Study 140

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. They want to understand people, processes, products and technology. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best.

B2B 100

B2B Infographics B2C Case Study 100

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. images, 44.6% videos, 42.7% social media posts. original research.

Report 52

Report Trends Media Infographics 52

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Where and How B2B Marketing Generates Leads it Likes [Study]. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling. Give our services a try. Talk to Us!

Content Marketing 91

Content Marketing Marketing Enterprise Infographics 91

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Website Analytics: Studying user interactions on your website to understand audience interests. Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

SEPTEMBER 14, 2019

Study the media. That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. Got a study or survey about marketing or PR? What can PR do about it? 2) What reporters want from PR pitches. “My

Survey 78

Survey Media Relations Report Media 78

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. You’d pay for a photo shoot or an infographic or a video production, right? My best advice is to study the PR industry to make sure it’s the best fit for you. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. images, 44.6% videos, 42.7% social media posts. original research.

Report 40

Report Trends Media Infographics 40

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

FEBRUARY 10, 2018

Yet it’s also one that can be regained with study. Whether or not you can teach creativity is routinely debated, but there are studies that suggest creativity is innate and the structure of formal education may aid in its removal. . 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Creativity 67

Creativity Analytics Study Exercises 67

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” People are more interested in visuals than ever, whether it’s infographics, images or videos. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 1 Visualisation in communication. But only 4.6% 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

MARCH 15, 2019

Introduce the team and technology. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way. But keep in mind, you should pay freelancers for this time. Be thoughtful about how you introduce freelancers to full-timers.

Company 111

Company Pitching System Interviews 111

Beyond PR

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. Also take a tour of their websites and blogs. Big full-screen images. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there. Those days are over.” She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

NOVEMBER 27, 2018

Study your audience. When I work with large technology companies, all they want to do is reach the CMO. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. .” 2.

Strategy 112

Strategy How To Content Marketing Analysis 112

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Coder. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Coder. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

prTini

OCTOBER 24, 2014

Sesame Street Using Technology to Boost Literacy. Infographic: The Optimal Length for Every Social Media Update and More. Want more PR case studies delivered directly to your inbox? 5 Career Mistakes You Should Never Make. 3 Awesome Google Inbox Features to Boost your Productivity. Tumblr Teaming up with TV? S ign up today !

Tools 51

Tools Case Study Infographics Education 51

Sword and the Script

JUNE 7, 2016

That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Vendor website: 33%.

Survey 60

Survey Marketing B2B Infographics 60

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 23, 2015

In our recent webinar on Google Analytics Basics for PR Professionals , our VP of Marketing Technology Christopher Penn outlined ways to improve your skill in this area, including sources of free information. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Debrief on research studies and results to ensure understanding of the implications, and confidence in talking about them.

Leadership 81

Leadership Reputation Measurement Video 81

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136