5W PR

APRIL 27, 2025

According to Cision’s 2023 State of the Media Report, 89% of journalists prefer receiving press releases that include multimedia elements such as images, videos, or infographics. When crafting press releases for health tech announcements, incorporating relevant keywords is essential while maintaining natural language flow.

Digital PR 78

Digital PR Healthcare Technology Video 78

5W PR

JANUARY 29, 2025

According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success. PR focuses on building and maintaining relationships with media, stakeholders, and the public, while content marketing aims to attract and retain audiences through valuable, relevant content.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Buzzstream

JUNE 5, 2025

Although weve conducted numerous studies using BuzzStream data, one question that consistently arises is the optimal email length. Again, as in all our studies, I should caveat that open rates have some noise due to the way Google and Apple handle opens. How long should my email be? So, lets look at replies next.

Pitching 62

Pitching Digital PR Study Data 62

5W PR

APRIL 29, 2025

According to a 2023 Pew Research study, 72% of Americans express worry about the military use of AI, making it essential for defense organizations to address these concerns through strategic communication. For instance, the Defense Innovation Board’s regular public meetings demonstrate transparency in AI development oversight.

Ethics 78

Ethics Technology How To System 78

Contently - Strategy

SEPTEMBER 19, 2024

For more inspiration, check out this brand archetypes infographic from Printsome. Study your audience from afar Social media marketers are eager to talk to their audience and build a sense of community. And Southwest’s casual and approachable vibe puts everyone at ease. It categorizes household name brands into different archetypes.

Exercises 52

Exercises Brand Branding Airlines 52

Contently - Strategy

AUGUST 15, 2024

Study your audience It’s time to dig deep and learn about your customers. Repurpose existing content by updating outdated information, turning blog posts into infographics or videos, compiling related articles into an eBook, or breaking down comprehensive guides into smaller, digestible pieces. Who are they? and behavior patterns.

Content Marketing 63

Content Marketing Strategy How To Marketing 63

Buzzstream

MAY 12, 2025

You’re doing a digital the state of digital PR study survey. ” Now, they’re going to produce content of their own on it and link back to the study on your website. You want to make sure you have a landing page for your study. So take pieces of your study. And then of course you’re gonna share it.

SEO 83

SEO Digital PR Study Google 83

Contently - Strategy

AUGUST 27, 2024

On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way. If, for instance, you’re asking them to write a new version of a piece of content that always works for you, show them the original!

Pitching 52

Pitching Interviews Employee System 52

5W PR

JULY 6, 2025

According to recent studies, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Creating Compelling Video Content for Defense Technology Video content serves as a powerful medium for explaining complex defense technologies to diverse audiences.

Technology 78

Technology Social Media Guidelines Media 78

Axia PR

JULY 1, 2025

The Switch 2 launch is a PR case study in how hype can be erased without realistic communication. Former Nintendo communications staff said the launch messaging “did not manage expectations,” contributing to the post-launch disappointment. X hires third PR lead in a year Social media company X hired its third PR lead within a year.

Communications 62

Communications Case Study Wikipedia Web 62

Buzzstream

NOVEMBER 6, 2024

link] Cyrus Shepard’s Internal Linking Study : An in-depth analysis of internal linking strategies and their impact on SEO. I mean, you, uh, did a couple great studies on kind of the impact that you saw across your clients, I think that’s what you’re referring to that like 10 or 20 percent decrease. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

APRIL 16, 2025

Vince: Yeah, we have done some studies. I know Ziff Davis did this great study that looked at early on, like Large language models were pulling from Reddit and all these kind of this mix of information that was not, reliable we’ll say. So if there’s an infographic on a page, it won’t read it. Vince: Yeah.

Digital PR 62

Digital PR SEO Agency Infographics 62

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Per studies, only 54% of Americans trust the technology sector, down from 78% in 2012. Building Trust Through Transparency Trust-building forms the foundation of effective defense tech PR.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

JUNE 9, 2025

A 2022 study by the Journal of Medical Internet Research found that 67% of patients feel overwhelmed by medical technology information, leading to decreased engagement with potentially beneficial innovations. Studies show that combining verbal explanations with visual representations increases understanding by up to 400%.

Technology 78

Technology Strategy Communications Healthcare 78

Buzzstream

JANUARY 28, 2025

In our study, 51% of respondents dont know their average cost per link. BuzzStream ) Our media databases study showed why Muck Rack is consistently one of the top-used list-building tools due to its accuracy. Data visualization/infographics by 34%, and videos by 33%. BuzzStream ) 29. BuzzStream ) 31.

Digital PR 71

Digital PR Brand Branding SEO 71

5W PR

APRIL 7, 2025

Start by analyzing: Monthly search volume trends Keyword difficulty scores Related search terms Featured snippet opportunities People Also Ask questions Audience Behavior Analysis Study your analytics to understand: Most popular content topics Preferred content formats Peak engagement times Device usage patterns Geographic distribution Competitive (..)

Data 78

Data Strategy How To Analytics 78

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Most of their infographics only cost 1 credit, which is $345. (It Many are perfect for a city study type post, which Jodie Booras outlined in our city study post. Can we study how long these resolutions last?

Digital PR 62

Digital PR Pitching Study Google 62

Prowly

APRIL 23, 2025

Use charts, graphs, and infographics to simplify complex information. Case studies & good practices Time for practice. To prevent information overload, focus on essential data points like SOV, brand sentiment, and media reach. There you need actual data. Leverage visuals. Tailor the level of detail to the stakeholders role.

Measurement 104

Measurement Brand Branding How To 104

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases? Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prowly

FEBRUARY 3, 2025

Taking this approach to your brand study helps you uncover the overall sentiment toward a product or idea, identify who is interested in your offerings, and gain additional valuable insights. An all-in-one tool like Prowly isnt only known for its robust media database. 3 You need to increase social media engagement.

Examples 104

Examples Brand Branding How To 104

5W PR

JUNE 20, 2025

According to recent studies, 54% of decision-makers spend more than an hour per week reading and reviewing thought leadership content. Use charts, infographics, and relevant imagery to boost engagement. This guide examines proven approaches for AdTech CEOs to build lasting influence and authority in their field.

Media Training 78

Media Training Leadership LinkedIn Analysis 78

The Proactive Report

JUNE 11, 2016

The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.” ” Only 4 in 10 college seniors in the 2016 graduating class said their college experience helped them prepare for their future career.

Infographics 150

Infographics Course Survey Agency 150

Deirdre Breakenridge

DECEMBER 18, 2018

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest. An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts.

Infographics 177

Infographics Internal International Journalism 177

Cision

JULY 22, 2015

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media. Click here to read the full study! It’s free!

Infographics 120

Infographics Journalism Study Social Media 120

Shift Communications

OCTOBER 27, 2014

Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Or where they’re buying them? Zach Burrus.

Infographics 164

Infographics Case Study Creativity Data 164

Cision

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Additionally, the Rivel Research study also confirmed that 75% of institutional investors want your earnings release (in full) in the work terminal.

Infographics 153

Infographics Comparison Retail Study 153

Melissa Agnes

AUGUST 20, 2014

One way I do this is by having students create infographics around a given topic. For example, in one class I had them create an infographic about the four-step PR campaign process. I loved seeing students tweet and share their infographics after class, just in case “new PR students” needed any help.

Social Media 279

Social Media How To Infographics Media 279

Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

eBook 339

eBook Infographics Ethics Study 339

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

Social Media 147

Social Media Study Blogging Company 147

Cision

SEPTEMBER 20, 2016

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results.

Infographics 120

Infographics Social Media Media Journalism 120

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

Study 152

Study Survey Infographics B2B 152

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 103

Infographics Data Case Study Content Marketing 103

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies. Case studies are a great customer reference and sales tool for any growing company. For PR teams, case studies can be very useful for joint media briefings, award submissions and trade media placement. They can also be a key PR asset. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 120

Infographics Comparison Retail Study 120

Cision

APRIL 28, 2017

Thus the genesis of our Shareholder Communications 365 Study. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Since 2012, the study has evolved. It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Retail 174

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success. Here's why.

Case Study 130

Case Study Study Writing How To 130