Business Wire

APRIL 6, 2020

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

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5W PR

SEPTEMBER 11, 2023

Health and wellness research studies shape public understanding, policy decisions, and individual behavior. Effective communication of research findings is crucial to ensure wider public knowledge. This is where public relations comes in. But it’s not enough for these studies to exist.

Publicity 78

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Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02]

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Business Wire

APRIL 21, 2021

For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. H ow do you catch a reporter’s eye?

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Survey Infographics Media Pitching 436

The Hoyt Organization

FEBRUARY 12, 2024

Imagine posts springing to life with images, videos, slide presentations, and infographics. Final Thoughts LinkedIn stands as an influential stronghold in the realm of public relations. The post Going Deeper With LinkedIn For Public Relations Success appeared first on hoytorg.

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5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. The post Public Relations Strategies for Robotics Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

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Publicity Social Media Report Fashion 158

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

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Publicity Small Business Advertising Advertising 70

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. Here’s how a strategic public relations program can actually help recession-proof your business. With a recession threatening, cutting the PR budget may seem like a good way to protect the bottom line.

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Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision.

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Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

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5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Users can access news, trends, videos, and articles on a wide range of topics. Visual content, such as images and videos, dominates social media. They read reviews, watch unboxing videos, and seek opinions from their network. Social media is interactive.

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Social Media Consumer Media Crisis Management 88

Critical Mention

FEBRUARY 10, 2018

In this case, we’re talking about public relations. Public relations really does affect the brand’s ability to compete in a crowded marketplace. If you like exposure to a variety of players across the company, public relations can provide this opportunity. The public relations industry is constantly evolving. via GIPHY.

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Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 2 Bots as an opportunity or threat to public discourse.

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Flack's Revenge

APRIL 16, 2020

when using Zoom, or another service, you don’t want to come off like the jokers in the SNL video, above. When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. Designing at Home.

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Infographics Enterprise Pitching Meeting 315

Deirdre Breakenridge

AUGUST 28, 2019

My FEEL First research and the accompanying model [ Note : this is the 2nd iteration of the Infographic] came to life after the tragic loss of a loved one, my stepdaughter. Here’s my video with more on FEEL First and how to take this approach to a new level. I had to say goodbye to a cherished relationship.

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Ethics Infographics Video How To 262

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. The trick is to develop a group of content creators across functions that consistently shares interesting articles, posts, videos and more with each other – and then your clients or customers.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

DECEMBER 28, 2022

Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

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5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception.

Viral 78

Viral Digital PR Storytelling Reputation 78

Frederik Vincx

JULY 17, 2023

Video demo of the service (in Dutch): Onboarding overworked care home staff We guided care homes to work more person-centered. Set up a home studio for video training sessions and webinars. Video lessons , webinars , self-service workshops, guides , branded tools and so on. Service design toolkit. Design sprint.

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5W PR

NOVEMBER 21, 2023

This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface. Questmate Forms Questmate Forms is a boon for those creating infographics and forms. Engage in strategic chess games against ChatGPT.

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Travel Hotels Infographics YouTube 78

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Saving the best for last, the newly released Nielsen Q3 2023 Total Audience Report shows over-the-air radio as the number one mass media in America , surpassing social media, online video, TV/internet-connected devices, and traditional TV.

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Media Radio Print Newspapers 102

Sword and the Script

JULY 19, 2022

Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 89

B2B Report Survey Marketing 89

5W PR

DECEMBER 23, 2022

This can be done through links to product pages on the company’s ecommerce site, or by tagging a video or Reel with product stickers that allow the audience to learn more about the product and purchase it directly within the platform.

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Instagram Infographics Trends Software 78

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. Media Monitoring: Tracking media mentions to gauge public perception and reach. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. The post Unlocking Fitness Marketing Ideas for Wearable Fitness Tech appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Marketing Infographics Content Marketing Data 78

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 brought forth vast social media and multimedia tools, including video sharing capabilities.

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Technology Big Data Video Data 115

Burrelles Fresh Ideas

OCTOBER 17, 2023

How public relations can help with cybersecurity awareness Public relations pros can play a pivotal role in helping organizations spread the message about National Cybersecurity Awareness Month. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

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Education Employee Measurement Agency 111

5W PR

NOVEMBER 19, 2021

For this reason, PR professionals are converting their media publications into blogs and e-newsletters. Create video tutorials. Having too much content will weaken your fundamental points and sidetrack your reading public. White papers, webinars, infographics, and case studies are also widely used.

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Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. Importantly, keep correspondence with positive quotes about the work as well as images and video. We recommend posts on all your social sites – video and other images from the awards event add a nice touch.

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B2B Video Exercises Infographics 168

ISEBOX

MARCH 18, 2016

In public relations, it’s all about bigger, better, faster, more – and doing it with fewer resources. Enter public relations automation tools. Streamlining internal communication is critical when organizing public relations campaigns. These demands are challenging; after all, you’re not a machine.

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Publicity Enterprise Analytics Tools 70

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Include videos but keep them short.

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Infographics Travel Product Launch Video 154

5W PR

JANUARY 4, 2023

On the other hand, visual content works well on Pinterest and Instagram , with photos, infographics, and even videos being able to generate a lot of website traffic for many businesses. The post Attracting the Attention of the Target Audience appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Pinterest Infographics Social Media Instagram 88

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging.

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Content Marketing Infographics SEO Video 162

5W PR

MAY 17, 2022

For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. Art and science.

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Strategy Content Marketing Employee Google 88

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. For the original blog, please visit here.

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Strategy Company Communications Construction 59

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

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