PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 61

Writing SEO Google Local 61

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% It takes an average of 4 hours to write in 2022. Annual spending on PR software grew 14.7% to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. We recommend using someone on the PR team, whether internal or with an external agency. Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Quality writing takes time, practice and an investment in reading the work of others.

Case Study 100

Case Study B2B Survey Education 100

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. And remember, if anyone can write a guest post to the site you are looking for, the link probably isn’t all that valuable. But these links take time to come by.

Examples 133

Examples Software Pitching Tools 133

Contently - Strategy

APRIL 14, 2021

In recent years, brands have been building out internal media branches to focus on target niches, and some have been doing so in lieu of heavy investment in traditional digital advertising. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. ” Clay said.

Privacy 96

Privacy Google Advertising Advertising 96

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality. And, for many clients, the work touches messaging as well as design, writing and distribution of content.

Agency 136

Agency Analytics Creativity Social Media 136

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. When I was little, I always wanted to write for People magazine. What elements or characteristics do you look for in a story? .

Meeting 69

Meeting Media B2B Transportation 69

Contently - Strategy

MARCH 15, 2019

They pick up on brand messaging faster if they can see internal discussions. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way. In other cases, the part-time creators were confined to certain channels.

Company 105

Company Pitching System Interviews 105

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. billion ,” according to a new report from Burton-Taylor International Consulting. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results.

Survey 176

Survey Marketing B2B Study 176

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. No one wants to scour the internet for usable images for a company they’re trying to write about. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Infographics. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. And remember, if anyone can write a guest post to the site you are looking for, the link probably isn’t all that valuable. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. And remember, if anyone can write a guest post to the site you are looking for, the link probably isn’t all that valuable. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Or it can come from internal data. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. You’re looking for keywords with five qualities: Relevancy.

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. To remedy this, consider folding internal comms into your content strategy or asking experts in other departments to participate in the brainstorming process.

Content Marketing 103

Content Marketing Print Analysis Data 103

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). International license ). Remember also that many companies have press photos that you can use when writing about them. (51) Free Images (.red)

Engineering 120

Engineering Creativity Google Community 120

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Report Methodology.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. The survey was conducted by research firm B2B International and included respondents in both the US and Western Europe. Increasing brand awareness 46%.

Survey 60

Survey Marketing B2B Infographics 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

PR Conversations

JULY 5, 2017

Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Companies that were the first to embrace infographics! Leading internal communications.

Infographics 63

Infographics Corporate Policies Analysis 63

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 48

Infographics How To Internal International 48

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Content Writer. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Content Writer. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. Great listening skills, strong research abilities, and excellent writing skills.

Conference 40

Conference Meeting Case Study Film 40

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40