NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Ishmael's Corner

MAY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Elon Musk kicked up a Twitter storm last week, essentially saying (among other things) that the media unfairly picks on Tesla because Tesla doesn’t advertise. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise.

Advertising 78

Advertising Advertising Data Company 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. Hosted by industry veteran and AdAge Assistant Managing Editor E.J. and beyond. AdExchanger Social Distancing With Friends.

Marketing 204

Marketing Advertising Advertising Industry 204

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. Sadly, he waited quite a while since his dad’s store is located in an industrial mall and receives little foot traffic. He also addressed the Cannes Lions International Advertising Festival. Let me tell you about one such story. Finally, a customer arrived.

Storytelling 199

Storytelling Reddit Video Creativity 199

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. The audiences are fundamentally different.

Media 310

Media Retail B2B Journalism 310

5W PR

NOVEMBER 15, 2023

Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior. They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. This can be done through menu diversification.

Strategy 78

Strategy Marketing Ethics Mobile 78

Ishmael's Corner

NOVEMBER 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 Techniques For Effective Business Communications. 003 percent).

Creativity 128

Creativity Storytelling Advertising Advertising 128

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. The modern communicator is not just a great storyteller.

Crisis 464

Crisis Publicity Exercises Trends 464

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. “Data is an imperative in our industry. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

Presspage

JANUARY 23, 2024

Digital transformation in PR Jan-Willem Schalkwijk, CEO of Presspage, explains why digital transformation is such a relevant topic in the industry right now, and why it is at the heart of the new campaign: ‘These days, a high-impact communication storm can develop overnight.

Software 78

Software Internal International Digital PR 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. Ad Tech Industry Changes Drive PR Opportunities. Ad Tech Industry Changes Drive PR Opportunities. As an industry, ad tech saw considerable change in 2019.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10. Blogs, including independent and corporate blogs, can be credible. Give our services a try.

Survey 94

Survey Industry Leadership Study 94

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. That means creative work, like generating innovative ideas for programs, and like — storytelling. Turning customers into fans.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Cision

AUGUST 17, 2017

Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes. While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. How to Improve Your Press Release Best Practices with Storytelling.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Ishmael's Corner

JANUARY 27, 2015

Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears.

Industry 60

Industry Storytelling Journalism Corporate 60

Prohibition

AUGUST 3, 2023

With three significant social media channels focused on maximising the use of vertical video, content captured in a horizontal format (as seen mostly on Twitter) will continue to decline across the industry. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 74

Radio Television Media Local 74

Critical Mention

FEBRUARY 4, 2020

Ketchum is a global communications consultancy that has no boundaries in creatively finding solutions that are best for its clients across various industries. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. BIGfish Communications. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Ishmael's Corner

AUGUST 27, 2017

The Art Of Storytelling In Business Communications And Public Relations. Look, I recognize it’s been a rugged 20 years or so for the publishing industry. The post And I Thought Media Properties Had Stopped Aspiring to Be PR Agencies appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Agency 60

Agency Storytelling Media Advertising 60

Konnect Agency

OCTOBER 25, 2023

Public Relations Not Reading the (Industry) Room: It’s tempting to craft pitches that focus solely on your client’s interests, but beware of coming across as spammy or self-serving. Instead, aim to provide added value to the industry at large. Lack of Storytelling: Effective marketing often revolves around storytelling.

Marketing 52

Marketing Pitching Creativity Storytelling 52

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. This is where PR really thrives.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Influencers are also skilled storytellers who know how to connect with their audience on a personal level.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

Prohibition

OCTOBER 25, 2022

Since its launch, TikTok has taken the social medi a world by storm, evolving into a major player across the industry. billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. The importance of storytelling in PR.

Strategy 71

Strategy Brand Branding B2C 71

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Industry awards exist for every vertical and niche, so choosing the right one is no simple task. Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards.

Case Study 136

Case Study B2B Conference Industry 136

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Sandra is also active in the communications industry and professional community. Discuss your approach to content?

Radio 170

Radio How To Community Storytelling 170

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. The world as a whole is moving faster than ever. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Ishmael's Corner

AUGUST 23, 2017

The Art Of Storytelling In Business Communications And Public Relations. Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 84

Storytelling Industry Communications Publicity 84

ImPRessions - Crenshaw Communications

JULY 31, 2017

Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site. Readership and advertiser stats support the emotional narrative and make Remedy Health a site for potential business and advertising partners to notice.

Interviews 206

Interviews Media Advertising Advertising 206