Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . Where will you find these insights? Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Brand 370

Brand Branding Media Measurement 370

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

Bianchi Biz Blog

APRIL 25, 2024

Featuring hundreds of panels over the 2 days, you will be exposed to the critical cross sector conversations between CPOS, Utilities, OEMS, Government, Cities, Transport Operators needed to move this industry forward 4. MOVE America presents a unique opportunity to reach the entire mobility industry in one place.

Mobile 89

Mobile Transportation Automotive Policies 89

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies.

Product Launch 78

Product Launch Community Consumer Interviews 78

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ Fast-paced nature of beauty trends The beauty industry is known for͏ its dynamic and fast-paced nature.

Trends 78

Trends Product Launch Consumer Analysis 78

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Identify the Goal of Your Event Identifying the goal of your event is the first step in creating a successful event strategy.

Product Launch 52

Product Launch Transportation Measurement Examples 52

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. Regardless of industry, it’s a good idea to get some thoughts from execs and pitch to relevant publications as a way to build credibility in a given space.

B2B 156

B2B How To Privacy Retail 156

5W PR

APRIL 3, 2024

Building brand awareness The bedrock of any winning PR strategy is brand recognition. Picture a game-changing new app like Payoneer that could shake up an entire industry. Thought leadership pieces penned by company executives or industry experts establish the brand as a trusted source of knowledge.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]? Answers to these hypothetical strategy questions are very telling. Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. This can occur in two ways.

Meeting 168

Meeting B2B Technology Resources 168

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Make Your Marketing Strategies More Meaningful. Square Format.

Video 78

Video Trends Strategy Marketing 78

5W PR

JANUARY 16, 2020

They’ve established a close-knit audience based on interests and industry. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Not only will they become experts in their industry, but they’ll also build an audience and credibility.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. It isn’t always easy or quick, which is why many PR agencies spend the first month or more hammering out strategy and messaging.

Agency 205

Agency Pitching Internal International 205

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Do your homework, put strategies in place, and then start testing and revising. Industry trends and reports. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

OCTOBER 28, 2016

You want your product launch to be just right, but you worry that it won’t be. Use this as impetus to learn everything you can about your industry, about other players, and about technologies that can make you more competitive. They can see your potential better than you, and they wouldn’t lie. Fear of Imperfection.

How To 120

How To Product Launch Technology Strategy 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. And it’s well known in our industry that media coverage often begets more media coverage.) Myth: Great PR can overcome a mediocre product or service.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

AUGUST 23, 2023

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Having specific goals will help guide your strategy and measure success.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. A recent study showed 86 percent of B2B technology buyer used social media in their purchase decision process. Lesser known doesn’t mean less impact.

B2B 120

B2B B2C Product Launch Creativity 120

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact. Be sure they have a strong track record of ethical practices.

Brand 52

Brand Branding Reputation Product Launch 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Most tech-industry analysts are eager to burnish their own reputations and are happy to be quoted by the media.

B2B 120

B2B Trends Product Launch Report 120

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Once you map out a goal for the campaign, you can choose a strategy to use. Collect industry research during the initial stages of your campaign. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty.

Creativity 101

Creativity Data Measurement Product Launch 101

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

While it’s unlikely that an organization’s strategy, positioning, target audiences, and key messages will change, most tactics benefit from quarterly review and refreshers. Plan initiatives by quarter. Take a step back and look at your plan by manageable chunks of time, typically quarters. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. That’s a great message for any leader.

Meeting 91

Meeting Transportation Media Journalism 91

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Critical Mention

SEPTEMBER 3, 2018

Once you have your profile set up, posting educational, relevant content related to your industry will appeal to your current and prospective audience. Thought leadership is an important part of any successful PR strategy. You can discover powerful industry insights. Filling out company details goes a long way.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

ImPRessions - Crenshaw Communications

MAY 31, 2016

Some date from the birth of the industry, just after World War II, while others are more recent media creations. It’s true that many journalists have crossed over into PR as the traditional media industry has contracted, but the business is neither a dumping ground nor a haven for sellouts. They just won’t quit.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

AUGUST 30, 2016

Help a college student determine his or her career path based on the best earning potential and/or growth for that role or industry. So how does this affect your content strategy? Consumer Technology. Product launches. It’s not just seniors who are interested in job-related content. More than 43M people in the U.S.

Radio 68

Radio Media Newspapers Technology 68

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Check out the list below, and how you can apply each to your 2019 marketing strategy.

Trends 57

Trends Marketing Software Video 57