Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. PR predictions for 2022: 10 industry pros weigh in (Muck Rack).

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Each news release that crosses our wire triggers activity across the web, views, shares, social engagement, mentions and more specifically, sentiment.

Financial 164

Financial Video Consumer Data 164

Buzzstream

JANUARY 22, 2024

Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. For example: “write for us” AND “SEO” if I wanted the SEO industry. However, some sites may be open to guest posts even if they don’t advertise. All in all, give the site the “eye test”.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Once you get marked as spam, that’s it.

Media Relations 111

Media Relations Media Survey Pitching 111

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. Search Engine Journal. Advertising Week. Web Strategy by Jeremiah Owyang.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. This is a problem that’s plagued the industry for many years. PR needs to track customer behavior, web traffic and revenue generated from communications programs.

Data 145

Data How To Storytelling Analytics 145

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Tech industry. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Advertising Age: Josh Golden ( @JoshuaJGolden ) has been named publisher of @adage. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. We want to educate the industry at a high level but also make technical concepts understandable and relatable to the general public. What story or stories are you most proud of?

Meeting 57

Meeting Automotive Mobile Transportation 57

Presspage

NOVEMBER 13, 2017

Around the same time, Web 2.0 was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news.

Google 94

Google Guidelines SEO Engineering 94

Beyond PR

SEPTEMBER 29, 2017

” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. The result was an all-boats-rise in the advertising market. Far from it.

Media 57

Media Advertising Advertising Measurement 57

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. As it is on the web, our paths have crisscrossed occasionally over the years. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

JANUARY 5, 2016

“We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. The audience kills advertising. Native advertising smack down. “At

Banking 60

Banking Marketing Wireless Advertising 60

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But has the industry really changed?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

David PR Group

AUGUST 4, 2014

But as the media industry becomes more fragmented and news staffs thin, “partner” relationships are much harder to come by. But we also have trade outlets in many industries thirsting for good content. It’s a viable way to get your story told, even if it might feel more like advertising and less like publicity.

Television 75

Television Groups Storytelling System 75

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism. The funny thing is, half the people I talked to about that though it was crazy talk. The other half got it.

Brand 52

Brand Branding Media Local 52

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1

Trends 60

Trends Media Report Technology 60

Karen Freberg

MARCH 24, 2020

In high school, I was able to create my own personal website and share my story and who I was as a person who was competing in track and field for coaches and others to follow along on the world wide web. This comes of course through diligent research not just from academic resources, but true industry expectations and client experiences.

Case Study 60

Case Study Creativity Study Course 60

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. At worst, it will become the equivalent of saying something is ‘the Uber’ of its industry, causing eye rolls and worse. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. ,

Privacy 124

Privacy Google Advertising Advertising 124

Buzzstream

MAY 2, 2024

Use a Media Database to Find Reporters and Journalists Media databases are the most obvious starting point for finding journalists in your industry. In our post about building your own media list , we discuss the importance of verifying a target journalist’s industry (and contact information).

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. 10 PR Influencers Talk About Trends That Will (Re)Shape the Industry. 2% said “personal safety and security issues.”.

Survey 91

Survey Journalism Study Pitching 91

Stephen Waddington

JUNE 25, 2020

Newspapers and web sites remain primary media for local news In most countries, local newspapers and their websites remain the top source of news about a town or region, reaching four in ten (44%) weekly. COVID impact on news industry: more of the same?

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

MARCH 10, 2019

Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. click on images for higher resolution graphic). email open rates (52%).

Survey 98

Survey Media Relations Corporate Communications 98

Maxim Behar

JANUARY 24, 2022

The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. The success mantra that works for every industry is 3S: Speed, Simplicity, Self-Confidence. However, the CEO & Founder of M3 Communications Group, Inc.,

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74