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Case Study: Bauer

NewsWhip

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Despite having 107 individual media brands, reaching 22 million people across radio, digital, TV and magazines, Bauer realised that some of its brands were operating in silos.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Follow her for a fantastic collection of industry articles from around the web. Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. If you want breaking industry news instantaneously, he’s the one to follow.

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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

Every journalist is scouring the web for stories, and more power to the outlets that scoop a news announcement when they can. A recent Oxford University study noted that the PR industry continues to adapt to the acceleration of news cycles and the rising pressure journalists face every day. We had a French client schedule a major U.S.

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5 SEO Strategies for 2020

Critical Mention

You can also utilize writing assistant tools like Grammarly to perfect your copy for the web. Search Engine Journal. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Google Support Search . Until next time! Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

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Content marketing – it’s not just content for contents sake

Prohibition

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But has the industry really changed?

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The Power of Storytelling: Plotting The Future of Media

Flatiron Communications

A couple of years into my first job in the PR industry, my boss , a high-powered , high-strung entertainment PR icon asked if I would mind having lunch with a young woman friend of his who had recently been tapped to handle PR chores for the nascent Museum of Broadcasting on East 53rd Street in New York City.

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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. When prompted to Choose a Prospect Source, choose “Search the Web.” Some are SEO-based, and others are more specific to the brand, industry, and type of site. Search Engine Journal has a great breakdown of this topic.)

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