ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Many have small staffs and welcome high-quality content from knowledgeable figures in their industry. Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. That’s the “what.”

Journalism 68

Journalism Strategy Brand Branding 68

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Showcase your product with visuals . A recent post featured a short animated video on new product updates for Slack’s mobile app.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. Disruptive tech and the role of PR In a shifting tech landscape, innovation gives way to new and complex products that can be difficult for the average person to grasp.

Technology 170

Technology Strategy Privacy Healthcare 170

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Cision

OCTOBER 8, 2015

We learn from other marketers, even when their examples are from a different industry. When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Storytelling.

Social Media 120

Social Media Brand Branding Airlines 120

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. Business productivity at is best. 3–Visual Storytelling. “Traditional storytelling isn’t going away per se, but today visual is the new black.”

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

JULY 28, 2015

It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.”. The post Without Tension, there is No Storytelling appeared first on Sword and the Script.

Storytelling 60

Storytelling Corporate Agency Company 60

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.

Leadership 164

Leadership Blogging Storytelling SEO 164

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Authentic Storytelling Project. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Give them a try.

Storytelling 40

Storytelling Resources Writing Corporate 40

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. With that in mind, funding storytelling should go beyond “we are expanding our sales and customer support teams,” to include details on technology innovations and growth (e.g., Unfortunately, this isn’t the case.

How To 149

How To B2B Pitching Storytelling 149

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with Snapchat captions offering context. The question could be tied to a product you recently rolled out.

Storytelling 40

Storytelling Brand Branding Journalism 40

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. In the process, I became a software product nerd. But there’s really no other way to describe it. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Cision

MARCH 31, 2016

Your audience doesn’t respond to stories about your products. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? But they do respond to stories about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Communications Conversations

OCTOBER 10, 2019

If I were a brand-side PR leader, I would be bolstering my budgets in the following areas–and here’s why: Video AND audio production. Yes, video storytelling is at an all-time high in terms of interest. Yes, video storytelling is at an all-time high in terms of interest. And, sadly, far too common in our industry.

Brand 79

Brand Branding Survey Conference 79

Bianchi Biz Blog

NOVEMBER 1, 2021

You really have to try to not have fun when writing about the automotive industry. Tire manufacturers are experts at giving the press opportunities to not only experience their new products, but have a blast doing it with a spin around the track or a chance to go rock crawling in the desert. What story or stories are you most proud of?

Meeting 76

Meeting Automotive Media Newspapers 76

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message.

Trends 120

Trends Mobile Video Film 120

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. I still think it. .

Media 202

Media Storytelling Technology Data 202

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity.

Blogging 52

Blogging Marketing Pinterest SEO 52

NewsWhip

FEBRUARY 19, 2020

But since the initial crises in 2019, has anyone in the fashion industry or otherwise taken steps toward a better understanding of diversity and inclusion? When looking for articles mentioning diversity and inclusion training regardless of industry, the coverage skews negative. Engagements to articles about diversity training in 2019.

Training 97

Training Brand Branding Fashion 97

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. After raking the Internet I found one media property that absolutely nails relevance as well as industrial-grade storytelling — The Onion.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Ishmael's Corner

FEBRUARY 24, 2015

A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Business blogs at their best deliver information that the target audience values, which means staying away from promoting products.

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

APRIL 22, 2016

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. Do they know what the customer expects from your product and service? I work for Vermeer Corporation, a global industrial and agricultural equipment manufacturer. Yet, do they really know us?

Agriculture 90

Agriculture Employee Corporate Training 90

Stephen Waddington

DECEMBER 15, 2021

The PR industry congratulates itself for banishing AVE from awards. UK industrial growth - Build Back Better is the Government’s strategic plan to support economic growth through investment in infrastructure, skills, and innovation. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

MARCH 1, 2017

smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. Use the medium to unpack an industry issue or break down important facts into a series of images overlaid with Snapchat captions offering context. Take product how-tos to the next level. Conduct quick surveys.

Video 120

Video B2B B2C Survey 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

Some date from the birth of the industry, just after World War II, while others are more recent media creations. Public relations today is largely about storytelling. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. They just won’t quit. PR is all about spin.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120