Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 94

Survey Industry Leadership Study 94

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Some of these folks are extraordinary.

Journalism 63

Journalism Storytelling Communications Publicity 63

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. “Data is an imperative in our industry. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Better Writing Blogs. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Ishmael's Corner

JANUARY 27, 2015

Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears.

Industry 60

Industry Storytelling Journalism Corporate 60

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. The best non-fiction storytelling on the planet comes from journalists.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.

Leadership 164

Leadership Blogging Storytelling SEO 164

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. Book Reviews / Journal Research. Spend some time reviewing the work of industry authors.

Skype 150

Skype Industry Storytelling Interviews 150

Flack's Revenge

OCTOBER 27, 2021

There too, you have influencers, like industry analysts. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But what about enterprise tech?

Enterprise 177

Enterprise Big Data Technology Analysis 177

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people. No longer am I only calling myself a writer.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Flack's Revenge

OCTOBER 27, 2021

There too, you have influencers, like industry analysts. Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But what about enterprise tech?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Bianchi Biz Blog

NOVEMBER 1, 2021

You really have to try to not have fun when writing about the automotive industry. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 75

Meeting Automotive Media Newspapers 75

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. I always remind clients it’s about storytelling. Articles will get shorter and video will remain king.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture.

Wireless 36

Wireless Internal International Software 36

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store.

Trends 120

Trends Mobile Video Film 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

Publicity 167

Publicity Social Media Measurement Television 167

Ishmael's Corner

MARCH 22, 2015

As our client campaigns continue to encompass owned media and even paid media, my blog often acts as a laboratory for experimentation, ideally in a way that benefits the entire industry. Given the upheaval in our industry, there’s never been a better time to be in communications. Or write about it.

Storytelling 60

Storytelling Blogging SEO Corporate 60

The Hoffman Agency

AUGUST 10, 2021

It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. This was when I began to realize that PR could be the industry for me. There are many similarities between PR and journalism, such as the need for communication and writing skills.

Journalism 36

Journalism Internal International Agency 36

Cision

JUNE 25, 2015

Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

FEBRUARY 3, 2017

Adapting to this new digital norm bridges the anxiety that firms often experience and vocally express when advised to optimize new websites and engage with their industry and target public ASAP. Positions have even been created in companies across every industry to maintain and protect the image of the brand via digital platforms.

SEO 120

SEO Creativity Mobile Journalism 120

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . PR predictions for 2022: 10 industry pros weigh in (Muck Rack).

Marketing 214

Marketing Content Marketing Social Media Employee 214

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. As our industry friend Arik Hanson recently wrote , “We all know these LinkedIn endorsements are kind of goofy. By Seedepth. Ask about these relationships.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Learn how to build a brand journalism strategy with our free white paper!

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Mindful Marketing

JUNE 15, 2015

The agency specializes in B2B financial services industries. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. So that’s how we approach storytelling in our work as well.

Interviews 50

Interviews Marketing Financial Insurance 50