Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism.

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PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Sorry if we missed you!

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Sword and the Script

DECEMBER 21, 2021

. ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Jon Amar , Principal Consultant, onword.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Content will be automated.

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Cision

FEBRUARY 3, 2017

Adapting to this new digital norm bridges the anxiety that firms often experience and vocally express when advised to optimize new websites and engage with their industry and target public ASAP. Positions have even been created in companies across every industry to maintain and protect the image of the brand via digital platforms.

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Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

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Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Marketing Land.

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Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Measuring the impact of marketing and PR is notoriously difficult.

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NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story. Katherine Ellis.

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PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Media and journalism. Tech industry. Professional development.

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Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

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Critical Mention

JUNE 24, 2018

With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. Being an influencer means you need to be on top of a lot of trends affecting your industry.

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Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

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David PR Group

AUGUST 4, 2014

I have been thinking about channels a lot lately but mainly communications and distribution channels for our marketing messages. My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. –John.

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Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. The second is an increase in ‘pay for play’ publishing.

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Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

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Sword and the Script

DECEMBER 20, 2022

As companies continue to produce more content but find it harder to get their audiences to consume it, I see earned media (PR) as a way to get more attention for that owned media. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

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Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news.

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ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven journalism is the future. In other words, data-driven storytelling produces leads.

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Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

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Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

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Storytelling Resources Journalism Examples 100

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. The top PR challenges have shifted.

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Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. 3) Augment media relations with content marketing. It’s harder to know who is [the] media and who isn’t.

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Sword and the Script

MARCH 10, 2019

Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. content marketing (64%). white papers (36%).

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Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

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Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Give them a try.

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Cision

AUGUST 31, 2015

Social media has certainly rendered the communication world a shade of murky gray, making the explosion of creating and distributing content seem untamable in this already loud world. Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis.

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PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

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PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

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Sword and the Script

MARCH 3, 2020

The company says AIQ will “cluster and rank the content in high volume news scenarios and create a briefing email consisting of a manageable number of stories that help colleagues stay on top of current events within and across industries.”. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

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Burrelles Fresh Ideas

JUNE 27, 2023

This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process. Press releases should be written in proper AP style (like journalists write).

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Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. This is VR as just another step in improving ‘content marketing’ to tell better stories. But novelty has a limited window of opportunity and it’s already starting to close. So what are you waiting for?

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Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers.

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The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. 59% od companies surveyed late last year say hiring of content marketing is imminent. So quite a line up.

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Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

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Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Content campaign.

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ReimaginePR

SEPTEMBER 5, 2016

But, it’s not ideal when your customers stumble on your blog, hoping to learn why they should choose your business only to be met with uninspired blog posts filled with industry-related terms that they don’t understand. You’ll need to present content in a way that makes sense to the reader, which is almost always your customer.

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