Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Put a Face to Your Characters.

Storytelling 120

Storytelling Case Study Crisis Viral 120

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. This is the time to tell your story the best way that you know how. . Only you know your customer’s needs and how to deliver the results needed for your client.

Writing 52

Writing How To Local Examples 52

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Bylined articles. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them.

Case Study 91

Case Study Storytelling How To Leadership 91

Cision

MAY 31, 2017

So how, then, can they spend hours binge-watching their favorite Netflix shows? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Captivate, Then Maintain. The Element of Surprise Gets Them to Buy.

Consumer 243

Consumer Brand Branding How To 243

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

SEPTEMBER 7, 2023

This is useful in stoking conversation and it is also useful in kickstarting almost any kind of writing exercise. One of the reasons I knew the six-word prompt might be potent is because I do something similar when I begin a writing exercise or when I have something I need to communicate. How do you view your role as a speaker?

Community 171

Community Exercises Print Writing 171

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 87

Public Affairs Communications Radio Television 87

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Website Analytics: Studying user interactions on your website to understand audience interests.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. How to Score in B2B Media Relations. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. For more on writing stellar bylines , see our earlier post. The brand perception audit may provide key insight that informs the overall PR strategy. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. If you are a new tech PR intern, study the above terms to prepare for that first day.

Agency 192

Agency Internal International Pitching 192

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

FEBRUARY 15, 2017

Traackr recently released a study named “Influence 2.0–the But, I also take these types of studies with a very small grain of salt. Nowadays, IM is big business (hence the Traackr study). And, in their hearts, PR folks are storytellers. They know how to spin a yarn or two. On storytelling.

Marketing 84

Marketing Storytelling Study Data 84

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense.

Publicity 128

Publicity Government Guidelines Facebook 128

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. This concept is foundational in the study of communication theory, highlighting the mechanisms of message transmission, reception, and interpretation between individuals or groups. 2 Rivera, K. Join the resistance!

Communications 52

Communications eBook System Corporate 52

Stephen Waddington

FEBRUARY 23, 2019

During the session we explored how to choose a desertion topic, explored 20 areas of modern practice, and discussed how to land expert interviews. If you’re a student studying PR I hope that you’ll find this presentation deck and blog post useful. It’s my fourth-year teaching at the university as a Visiting Professor.

Ethics 60

Ethics Interviews Storytelling Pitching 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Resources Cited: How is information shared in this industry, what are the most reliable resources and who are the overarching figures of authority? Click to enlarge.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. Inclusion on Purpose’ shows how to build an inclusive workplace and culture through storytelling and practical frameworks.

Leadership 62

Leadership Storytelling Policies Groups 62

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, How real-time marketing and PR works. Storytelling success stories. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

FEBRUARY 11, 2016

In this post, we walk you through the process of how to create a bylined article that media outlets will notice and want to publish. Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Highlighting case studies, survey results or new research.

How To 40

How To Guidelines Pitching Writing 40

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling.

Video 120

Video Brand Branding Trends 120

Beyond PR

MARCH 18, 2016

The latest press release from the self-proclaimed “Spring Ambassador” offers tips and tricks on how to make the perfect Easter basket. A consistent voice across your writing, visuals, etc. Do it now: In our latest study of multimedia usage in press releases, we found that releases with images receive an average of 1.4

Content Marketing 40

Content Marketing How To Marketing Case Study 40

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. But how can you write a story about numbers without getting bogged down by the mundanity of it all? HubSpot), and/or CRMs (e.g.

Report 52

Report How To Marketing Analytics 52

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. After raking the Internet I found one media property that absolutely nails relevance as well as industrial-grade storytelling — The Onion.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Solo PR Pro

AUGUST 9, 2022

I’ve had quite an interesting background, but it’s funny how it all comes together with what I do now,” she explains. In college, Ebony studied industrial engineering — an area she was inspired to pursue after watching the movie “Short Circuit” as a kid. Ebony Vaz’s path to PR was a bit untraditional. From engineer to PR pro.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive.

Software 106

Software Reddit Marketing Survey 106

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? You do need the storytelling, relationship building, creative and analytical skills. Piotr Boiwka - How do you show curiosity as a candidate for an entry-level job? This is a question I am often asked. These are present in lots of different degrees.

Google 119

Google Data Government Social Media 119

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others.

Energy 120

Energy Viral Storytelling Community 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? Is your content driving results? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120