Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Landis PR

NOVEMBER 15, 2021

If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

Trade Shows 209

Trade Shows How To Conference Examples 209

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.

Strategy 88

Strategy Product Launch Brand Branding 88

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Looking for tips on how to land interviews? Check out our recent blog “ Which is Better, a Press Release or a Pitch ?”

Writing 130

Writing How To Interviews Pitching 130

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts. These guerrilla marketing type actions aren’t for everyone, and they carry a certain risk. Press Releases. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Assess opportunities to improve your marketing strategy holistically. Now that your workflows are in ship shape, take a step back to think through any opportunities you noticed to improve your marketing in this or other areas of the portal. Yep, you heard me.

How To 113

How To Trends Trade Shows Data 113

Cision

FEBRUARY 19, 2016

Oftentimes products will get coverage from a first-impression view, and once on market a more thorough review. Speculative products and products that are a long way off from being on market are not what the staff is looking to review. Once you know what they want, how and when, pitching becomes a smooth experience for everyone.

Pitching 120

Pitching How To Trade Shows Case Study 120

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release.

Writing 88

Writing How To Media Guidelines 88

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Discover how to start choosing press release topics with these tips today. Writing press releases is also a cost-effective marketing strategy. How to Select a Topic. Expanding Brand Exposure: How to Choose a Press Release Topic.

Small Business 70

Small Business How To Writing Conference 70

Shift Communications

FEBRUARY 17, 2015

Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

MaccaPR

FEBRUARY 7, 2022

What’s a marketer to do? With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? If there’s anything the last two years have taught us, it’s that marketers have to be flexible. There’s always a creative solution.

Conference 62

Conference Trade Shows Brand Branding 62

David PR Group

JULY 3, 2015

Clients often ask us how much they should spend on marketing their law firm each year. It is a simple fact that marketing is going to cost money. However, it’s how you spend your money that makes a difference. You want to create a law firm marketing budget that matches your goals. Web site design and maintenance.

Marketing 40

Marketing How To Web Trade Shows 40

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

Flack's Revenge

MARCH 23, 2015

So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary? A popular trade show is like a busy news day. Visit this page if you’d like to sign up for more information about how to maximize your tech PR launch. Can your news really stand out?

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Solo PR Pro

NOVEMBER 6, 2018

You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. How often will you meet with the client? Establish how often you will report on progress towards goals. This includes staffing changes, product launches, expansions, partnerships and more.

How To 49

How To Trade Shows Meeting Product Launch 49

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

PR 20/20

JUNE 22, 2022

How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. For conferences and trade shows, teams can also take advantage of the app’s business card scanner.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Not sure how to start this? Implementation Tip! Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. We can expect the continued blurring of public relations and marketing roles, as each works to tell the story of the clients and brands they serve. How best to navigate this evolving landscape?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Communications Conversations

DECEMBER 13, 2018

Opportunity for improvement in digital marketing and communication abounds. Less reliance on developing relationships with mainstream media — and more experimentation with how to reach younger generations by developing long-term relationships with a mix of macro, micro and (now) nano-influencers. What am I talking about?

Communications 106

Communications Newspapers Trade Shows Sports 106

Burrelles Fresh Ideas

MARCH 5, 2024

This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

AUGUST 20, 2015

What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. Find out how to get your products into this year’s holiday gift guides! Consider who the best person is to direct questions or interview requests to about your news. Timing is key.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. It’s almost always some manifestation of how the world as we know it is ending. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? You might also be interested in: How to Maximize Your Exhibit Success at CES.

Technology 86

Technology Automotive Trade Shows Hotels 86

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. As with any crisis communications planning, you first need to know what unique issues can pop up at an event and how to prioritize your response. Events equal opportunity.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. But, these examples we’re seeing so far are largely brand/marketing-type executions. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. Most events of a marketing nature will remain virtual for the foreseeable future. Need help with marketing or PR? Try our services. webinars last year.

Survey 92

Survey B2B Report Video 92