Maxim Behar

JANUARY 28, 2024

More importantly, in the PR business, we need to be able to distinguish where AI can truly be useful, where it can benefit our clients, and how we can protect ourselves from slipping into the vast sea or ocean of information we receive. How are we going to adapt? How do we use the copyrights of the texts it provides us?

Radio 59

Radio Ethics How To Writing 59

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. If we adopt them, we are not measuring anything tangible. Screenshots ( S ).

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

Report 106

Report Publicity Marketing Pitching 106

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? How much time do we have…?

Interviews 104

Interviews Content Marketing Writing Journalism 104

PRSay

DECEMBER 15, 2017

Update your LinkedIn profile and résumé. Emphasize projects where you had a measurable impact on your organization. Continue to update your LinkedIn profile too; it’s the main destination for talent managers to scout for open positions. Do you feel stuck in your current job? Make sure it’s two pages or less. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. You can connect with David on LinkedIn. There are two types of captions: open and closed.

Social Media 93

Social Media Media Video SEO 93

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? How To Use Twitter For PR is a post from: Waxing UnLyrical.

Twitter 98

Twitter How To Pinterest Tools 98

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. How we talk and write about human experiences can lead directly to harm reduction.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Newsfile

JUNE 28, 2023

Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. Competitive Analysis : Discover your competitors media presence, positioning, and strategies and compare how you stack up.

Media 52

Media Analytics Radio Google 52

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. How to get off your ass and start blogging , August 2015: 5 comments.

Measurement 40

Measurement System Blogging Facebook 40

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets. Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. Providing examples of ethical challenges and how to address them.

Ethics 111

Ethics Industry Publicity Analysis 111

Critical Mention

NOVEMBER 2, 2021

If not addressed, your brand may come off as one that isn’t open to listening and learning how to make customer experiences better. Not only are your responses for the people who write them, but they can also help influence whether or not prospective clients choose to do business with your brand based on your customer support.

Sports 141

Sports Facebook Writing Brand 141

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

OCTOBER 6, 2016

Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. You can also connect with her on LinkedIn.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Shift Communications

OCTOBER 21, 2014

Today, I wanted to examine the top three challenges cited in the report and how to think about combating them. For example, on Twitter, Facebook and LinkedIn, you have the ability to see things like audience interests, seniority levels and more. Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? How much time do we have…?

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

FEBRUARY 2, 2022

“Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Semrush seems to be acquisitive and is well funded.

SEO 139

SEO Content Marketing Marketing Software 139

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Twitter and LinkedIn are an extremely effective way to share company news. Jacob Dilllon.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

ISEBOX

NOVEMBER 30, 2015

Pikers write press releases about a new executive hire or a product color change. PR Pros analyze every method of improving coverage, and how they can do it more effectively. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Landis PR

DECEMBER 13, 2021

It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard. There are approximately 1,375,906 ways to measure how leads translate to sales, but only a few data points to concern yourself with when tying PR tactics to leads. . How can PR help with lead generation?

Customer Service 52

Customer Service Data Software B2B 52

Cision

NOVEMBER 30, 2015

. “Social media” is an all-encompassing term for a group of platforms with some similarities, but how people use them is quite different. LinkedIn demonstrated this last month when they revealed that only one of four LinkedIn users is an active user. Get our free white paper! ”

Social Media 120

Social Media Facebook Print Advertising 120

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. But I was on vacation over New Year’s (Jamaica #ftw!),

Strategy 101

Strategy Measurement Financial Analytics 101

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( LinkedIn B2B content Report ). Yes, this is new avenue and many fast-growing businesses don’t know how to find and work with influencers.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Onclusive

MAY 31, 2017

One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. A month into my job search, I wasn’t seeing a satisfying response rate from hiring managers and recruiters, so I started looking at top-performing LinkedIn profiles for people in similar roles.

Data 150

Data Resources Engineering Film 150

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. I learned how to jump right in, think fast on my feet, problem solve even if I wouldn’t consider myself a subject matter expert, and overall, how to work with a variety of people.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

DECEMBER 21, 2018

How do you get it and finally get there? You need to plan, then write your strategy based on these findings. What are very specific goals and how can they be measured? The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.”

Strategy 88

Strategy Analysis Small Business Measurement 88