Stern + Associates

DECEMBER 8, 2022

From big-picture to program-specific, walk through how you’d like to position your executive, what they’ll talk about and engage with, what you’re looking to accomplish and how frequently they’re able to post content. The post How to Build an Executive Visibility Social Media Strategy appeared first on Stern Strategy Group.

Social Media 86

Social Media Strategy How To Media 86

Onclusive

JANUARY 20, 2020

Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

Stern + Associates

JULY 28, 2023

Research conducted by Edelman and LinkedIn revealed that 88% of executives view thought leadership as a potent tool for enhancing a company’s reputation , with 48% acknowledging its potential to positively sway purchasing decisions. The post How to Craft a Thought Leadership Strategy appeared first on Stern Strategy Group.

Leadership 62

Leadership Strategy How To Groups 62

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes.

How To 120

How To Media Comparison LinkedIn 120

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Leadership B2B Study Survey 129

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

SEPTEMBER 12, 2016

Everybody knows that hashtags are a way to contextualize and index content, but it’s evident that people who use hashtags don’t think very much about how people discover content with them. In fact, the blogger claimed big results using the hashtag convention on LinkedIn. Measurement.

How To 120

How To LinkedIn Instagram Twitter 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

NOVEMBER 21, 2016

Because of the utility of LinkedIn (link to coworkers, with the intent to professionally network / seek employment), this social network is probably closer to bridging social capital than bonding. Describing Facebook or LinkedIn as emblematic of bonding or bridging social capital is simplistic. Conclusion.

Social Media 120

Social Media How To Media LinkedIn 120

Solo PR Pro

JUNE 23, 2020

If you feel like you don’t know how to sell, or it’s not going well, Severinsen advises it may not be you but the approach. Measurement is critical to PR success and every solo PR pro needs to set and track measurable goals. The post How to Master Sales as a Solo PR Pro appeared first on Solo PR Pro.

How To 63

How To LinkedIn Measurement Social Media 63

The Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. LinkedIn has groups for almost any type of business, interest, or profession. Or you could leverage other people’s groups on LinkedIn and Facebook. Share some ideas on how to keep the network alive, especially for small businesses.

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Small Business Fashion Groups Local 213

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. If we adopt them, we are not measuring anything tangible. Screenshots ( S ).

Measurement 40

Measurement How To Marketing Engineering 40

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Set measurable goals and start tracking right away.

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Trends Marketing Wikipedia Reddit 182

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION. CLASS PREREQUISITES.

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Training LinkedIn Marketing Pinterest 45

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. A new change to the attribution settings for video ads will now allow advertisers to track an ‘Engaged View’ , measuring any conversions that happen within a day of a video ad play.

Advertising 62

Advertising Advertising LinkedIn Video 62

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. The launch of LinkedIn Marketing Labs. Facebook overhauls its privacy setting. YouTube analytics added a new ‘First 24 hour’ data metric.

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Social Media Trends Media YouTube 118

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

How To 106

How To Media Radio Print 106

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Media Lists and LinkedIn.

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Social Media Media Product Launch LinkedIn 130

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

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Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

The Proactive Report

FEBRUARY 7, 2018

The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. You want to be able to show how many people visit the content, which content is getting more traffic, where they came from and what they do once they’re on the site.

Tools 207

Tools Analytics Google Measurement 207

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) How to Set Up Google Analytics Goals and Score More Conversions! set up a measurement program. Happy New Year!

Measurement 40

Measurement Nonprofit Analytics Big Data 40

PR in High Definition

AUGUST 30, 2017

For example, if you’ve posted a piece of content on LinkedIn to your company page, the author has posted it too and it’s been shared by employees and in groups, it may also be worth doing some additional paid social media spend. So on LinkedIn, you could put paid spend behind the company post about a byline.

How To 48

How To Media LinkedIn Retail 48

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

wiredPRworks

APRIL 12, 2016

Thanks to IACC for the opportunity to present ideas on how to Perfect PR and LinkedIn profiles for meeting and event planners at their annual conference in New York City! Optimizing LinkedIn Profiles Campfire Session for Meeting and Event Planners. Wondering if there’s more LinkedIn can do for you – and your meeting venue?

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). * The topic of my half-day presentation: Content strategy.

Strategy 120

Strategy How To Guidelines Advertising 120

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

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Measurement Web Analytics Content Marketing 40

Maxim Behar

JANUARY 28, 2024

First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. You can see how many people liked your photo, how many saw it, how many shared it, who wrote something you don't like, or someone who acknowledged you. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Measure: Interpreting Facebook results. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. Here is some of what we talked about: On how they got started: I realized the real opportunity was to figure out how to “end human suffering in the world as it relates to technology.” Ergo, Maddie + Rich = May’s #measurePR.

Measurement 40

Measurement Nonprofit Community Twitter 40

Waxing UnLyrical

JANUARY 9, 2015

And how will you know whether or not you’re benefitting from it unless you are measuring your work? How do you know if it’s worth it? Not because the world needs yet another book on PR measurement (it doesn’t). The point of measuring (anything). That’s the point of measuring.

Measurement 40

Measurement eBook Nonprofit Analytics 40

The Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. Either train your existing staff or hire freelancers who know how to do this. And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189