PRSay

JULY 23, 2020

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. Whether they are recording a video for public consumption or conducting a meeting via Zoom or Skype or GoToMeeting, leaders need to learn how to best communicate through a video camera.

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ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Here’s how it works. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Create a leadership positioning. Generate case study content.

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Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

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Cision

JANUARY 9, 2018

Your success, however, is dependent on the first two steps: the content you create and how you distribute it. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. How to do it? How to do it? How to do it? Case Studies.

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Melissa Agnes

DECEMBER 11, 2018

Studies show that 20% – 70% of your new customers will likely decide to stop doing business with you before they reach the 100-day mark. This episode explores: Interesting ways that working with the CIA has shaped Joey’s leadership and how that mindset can be adapted for your organization. About this episode.

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Stern + Associates

NOVEMBER 29, 2022

Our bodies were designed to face stress – we just need to learn how to channel that bodily response to help us.”. These experiences sparked her interest in studying sources of stress including racial and gender bias, power dynamics, and to generally examine the relationship between workforce diversity and stress. Bernstein & Co.

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Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. I wanted to understand the magic in those people, how they’re able to thrive in their work and not burn out.” What creates a sustainable, high performer today?

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Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

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OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. ” __. Want more blogs like this?

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Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

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ImPRessions - Crenshaw Communications

JUNE 24, 2021

They know how to harness research . Knowing how to create, interpret, and communicate research findings is an essential PR skill. Know how to synthesize market data in a single slide? They grasp “thought leadership”. Real thought leadership is about harnessing the power of ideas, insight, innovation, and influence.

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Remote PR Jobs

SEPTEMBER 25, 2023

And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant). public relations industry, they make up only 30% of agency C-suite executives.

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Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

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PRSay

DECEMBER 15, 2023

As university presidents have learned, leadership has never been a sideline sport. What’s further confusing is the fact that organizations have regularly been commenting on issues that arise, and now many have playbooks to decide if, when and how to comment. This is not about taking sides on a political issue.

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Stern + Associates

JANUARY 9, 2023

These results, derived from over 333 companies surveyed in McKinsey’s 2022 Women at Work study , reveal that even the best-intentioned organizational diversity, equity and inclusion (DEI) efforts simply aren’t cutting it.

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Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

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Wadds Inc.

SEPTEMBER 13, 2023

Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. You can study the four modules separately or fast-track over the course of a week. Studying for the Certificate costs £9,995 (£12,995 for non IoD members). Exhausting – yes. Is it worth it?

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Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

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Melissa Agnes

AUGUST 15, 2016

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” So what does this mean for your crisis preparedness?

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Doctor Spin

JANUARY 13, 2023

In this post, I want to revisit my initial analysis and further investigate how the business landscape is evolving. PR Case Study: MrBeast Burgers Later in 2020, the famous Youtuber MrBeast (Jimmy Donaldson) opened up MrBeast Burgers , a virtual restaurant. 2023, January 12). 4 Feed (film). 2022, December 26). In Wikipedia.

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Doctor Spin

NOVEMBER 17, 2023

Instead of thinking about how to achieve something, you consider what would prevent it from happening. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics). One can gain valuable insights and wisdom by studying the experiences and thoughts of those who have excelled in their fields.

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Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

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Sword and the Script

JANUARY 21, 2020

You advocate your market category, shape its purpose, tell stories, analyze studies, comment on trends, test ideas, and build relationships through content with other people that have a stake or interest in your market. It’s one of the biggest mistakes I see and now you know how to fix it. Give our services a try. Talk to Us !

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ImPRessions - Crenshaw Communications

AUGUST 25, 2020

One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Studies by Weber Shandwick find that executives who engage on social platforms are seen as good communicators and often well-regarded as business leaders. Who wants to take that risk? Consider a C-level blog.

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Sword and the Script

OCTOBER 23, 2018

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. Also see: How to Generate Media Referenceable B2B Customers with a Blog. 3) Subscriptions are imperative to content marketing.

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ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. See our post on How Speaking Opportunities Support B2B Companies for insights on how much we and our clients value speaking opportunities.

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Cision

NOVEMBER 30, 2017

establish thought leadership. Here are some key elements you’ll want to include when crafting your own: Determine the types of videos the brand will make (screen capture product videos, talking head videos, thought leadership, case studies, animated videos, Facebook Live / Periscope videos, brand videos, and more). Interviews.

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Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. Learn how to respond with our white paper!

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ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Who should I enter?

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Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. This post provides summaries to four recent content marketing studies – as part of the cliff note series – which routinely provide quick reviews of surveys and studies.

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ImPRessions - Crenshaw Communications

APRIL 14, 2017

In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. For example, if there are specific services that are standard, such as a news bureau or certain thought leadership tactics, make sure those are understood.

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Ishmael's Corner

OCTOBER 4, 2018

GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. The post GE News Release Demonstrates How to “Gently” Throw the CEO Under the Bus appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. GE is one of them.

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Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” The study works to shed light on the ways media relations officers share their company’s messages, as well as highlight the vital role PR practitioners play in shaping external messaging.

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Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. How to do that? How to Create an Effective Monitoring Strategy. The post How to Use Dynamic Listening to Reach New Customers appeared first on Cision.

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Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. Let's see how we can do it. So let's welcome to stage Christina Fosgard, the founder of NetProfile.

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Stern + Associates

NOVEMBER 22, 2022

For decades, Christakis – renowned Yale social scientist and New York Times bestselling author of “ Blueprint: The Evolutionary Origins of a Good Society ” (2019) – has studied the evolution of human social networks and how these networks spread ideas and actions within populations. The post Your People Are Connected.

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PRSay

APRIL 13, 2020

How to take back control. While we can’t always control the world around us, we can control how we respond. And the good news is that we can teach our brains how to counter the fight-or-flight response. Photo Credit: Benjavisa Ruangvaree Art.

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