Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Keep your content marketing separate and distinct. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Similarly, 72% of U.S.

Government 138

Government Survey Ethics Media 138

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Content Marketing 182

Content Marketing B2B Marketing How To 182

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. The best content programs are performance-driven; they connect tactics to organizational end goals.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Yet for many companies, content programs intended to help existing customers is an afterthought. Reaffirm the decision. What would you add?

B2B 60

B2B Leadership Customer Service Content Marketing 60

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Strategy 195

Strategy Marketing Measurement eBook 195

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas.

B2B 115

B2B Marketing How To Survey 115

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. How to Score in B2B Media Relations. Thought leadership strategy. Content marketing.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Communications Conversations

SEPTEMBER 8, 2016

I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. I get all that–and those are fantastic case studies of brand journalism done well. But, Coke as hub of news and information as outlined in this Contently piece? Color me skeptical.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Remote PR Jobs

SEPTEMBER 25, 2023

Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company.

Media 100

Media Pinterest LinkedIn Case Study 100

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register now!

Video 120

Video Brand Branding Trends 120

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

AUGUST 19, 2017

So, how, exactly, can top marketers pull that off? Fortunately, there’s been a series of studies that have examined the essential characteristics of effective CMOs. That’s the theme for this week’s Unscripted Marketing links [UML], which is returning as an occasional series, after a brief summer hiatus. ” Hear!

Leadership 62

Leadership Study Analytics Survey 62

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

They study the media. It’s not just about having a voracious appetite for all types of content, although that’s solid advice for anyone starting out in PR. My former colleague and friend Bob Pickard of Signal Leadership Communications is my role model here. What PR People Do To Achieve Excellence. They listen.

SEO 159

SEO Analysis Storytelling Training 159

Onclusive

AUGUST 30, 2023

Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority. You can create and share insightful content such as articles, whitepapers, and webinars that showcase your brand’s expertise in its field.

Brand 195

Brand Branding How To Reputation 195

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy. I’d love to help. Agencies'

Agency 164

Agency SEO Training Analysis 164

Sword and the Script

MAY 1, 2018

Good business leaders, let alone good marketers, know that differentiation in word and deed is important, but so too is trust and transparency. A new study by TrustRadius underscores the importance of trust in B2B marketing. Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study].

B2B 62

B2B Marketing Survey Study 62

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. They’ll cover: Brand Awareness & Thought Leadership. A model for success.

Leadership 111

Leadership Brand Branding How To 111

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. How to Conduct your Own Year in Review on Twitter [UML]. Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 107

Content Marketing B2B Study Marketing 107

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. Good, right?

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

wiredPRworks

SEPTEMBER 21, 2017

Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing. 25% Receives sufficient training on marketing in a digital age.

Insurance 40

Insurance Insurance Marketing Conference 40

Cision

JANUARY 18, 2016

More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. LinkedIn’s user demographics are uniquely positioned for targeted content distribution (discussed a little later). into their long form content. Embedded media.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing?

Marketing 52

Marketing Technology Internal International 52

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Prohibition

FEBRUARY 10, 2020

Is it ‘how to’ content that can teach viewers something useful or perhaps its intention is to entertain and/or incite a certain emotion. Think about the ‘why’ as well as the ‘how’ to ensure the objective of shareability is weaved throughout each strategic stage. Use audience insights for video content inspiration .

Video 62

Video YouTube Social Media Storytelling 62

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. 4) What is your assessment of this trend toward content marketing ? “In There has never been a free lunch and you don’t get one now.”.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

wiredPRworks

OCTOBER 9, 2015

This session, presented by the LinkedIn author in “Success Secrets of the Social Media Marketing Superstars,"" will show you how to transform your lonely LinkedIn profile into a super-charged networking tool that positions you and your company as the leaders your ideal attendees are seeking. Tuesday October 13th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48