ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Who wants to take that risk?

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Remote PR Jobs

SEPTEMBER 25, 2023

And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant). public relations industry, they make up only 30% of agency C-suite executives.

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Agency How To Survey Employee 100

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

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Study Survey Infographics B2B 114

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Melissa Agnes

AUGUST 15, 2016

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” So what does this mean for your crisis preparedness?

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Crisis Crisis Management How To Leadership 100

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Share what you can and explain how you’re addressing the situation.

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Reputation Real Estate Internal International 78

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership. Media Training.

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Media Training Crisis Communications Conference Training 397

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Dates: April 5 – 7, 2020.

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Conference Marketing Case Study Measurement 329

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. establish thought leadership. The post How to Create a Content Contributor Guide appeared first on Cision. Knowing your audience is also key to a successful program.

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How To Guidelines Content Marketing Video 177

Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. Internal Crisis/Inefficiency Management.

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Study Engineering Mobile Crisis 120

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. This latest shake-up also appears to be another restructuring.

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Software Marketing Leadership B2B 165

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. We think so.

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How To Case Study Meeting Examples 136

PRSay

JULY 6, 2021

After you have a thorough understanding of your ideal candidates, it’s time to study your competitors. APR, oversees the Internal Communication & Employee Engagement Strategy practice for JPL, one of the Mid-Atlantic’s largest integrated marketing firms. Being part of a friendly culture and a close-knit “work family”.

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Brand Branding Employee How To 178

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. Let's see how we can do it. So let's welcome to stage Christina Fosgard, the founder of NetProfile.

Ethics 59

Ethics How To Course Interviews 59

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world.

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Government Survey Ethics Media 138

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Page Center.

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Ethics Journalism Conference Study 115

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

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Case Study Study Guidelines Internal 98

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

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Technology Product Launch Crisis Management Case Study 78

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Building a media property starts with market fit.

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Case Study Study Brand Branding 92

Presspage

FEBRUARY 8, 2021

The presentation reviewed a systematic --and hands-on-- approach to a seamless and smarter crisis management, specified per phase: Pre-crisi s: How to prepare your online newsroom for when the unexpected happens. During : How to systematically use your newsroom and leverage social channels to get the message out.

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Crisis Crisis Management Case Study Reputation 127

Stern + Associates

DECEMBER 6, 2022

With more than a decade of studying the economic impacts of remote work on businesses, industries and society, he has an unrivaled grasp of workplace trends , global economics and the effects of these shocks on organizations and workers. Lynn Perry Wooten: How to Emerge from Crisis a Better Organization.

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Energy Government Policies Leadership 62

Sword and the Script

AUGUST 9, 2016

Never assume that the client or executive leadership actually saw that last placement. That’s a critical takeaway from one of the studies covered below. More than just being as good as your last placement, it’s about how to get the most out of it , and be better as a result. That has ramifications both internally and externally.

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Study Publicity Survey Engineering 60

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Even if you perceive your work to be completely unrelated to your undergraduate course of study, there are always ways to make strategic connections, particularly to the field of communications. Know when it’s time to move on.

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Communications Nonprofit Training Study 171

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

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Survey Marketing B2B Study 176

PRSay

MAY 3, 2023

According to the study, business performance remains a significant factor in corporate reputation. Consumers, employees and investors strongly agree that healthy business performance is the most important factor in deciding what to buy, where to work or how to invest. Image credit: use annenberg center for public relations ]

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Reputation Corporate Report Employee 162

ImPRessions - Crenshaw Communications

JULY 10, 2019

For more fundamentals on how to pitch the media , see this earlier post. PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study. Bylined articles.

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Case Study Writing Pitching SEO 231

Sword and the Script

APRIL 15, 2017

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. b) Apologies are edited by a committee.

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Corporate Airlines How To Crisis 79

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

If they really knew how to enforce the rules, they’d be doing it.) The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. According to study after study , diversity and inclusion affect the bottom line. Deals and consolidation in ad tech.

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B2B Trends Retail Privacy 208

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Additional recommended reading: Anecdote: How to Define a Market Opportunity. B2B Customers Want Thought Leadership. Market Research Mistake: Falling in Love with an Idea.

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B2B Marketing How To Survey 115

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. How to Use Data to Tell Better Stories . That’s where data comes in.

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Data How To Storytelling Analytics 145

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Meltwater case study. Muck Rack case study.

Software 119

Software Case Study Advertising Advertising 119

Stern + Associates

JANUARY 12, 2023

These results, derived from over 333 companies surveyed in McKinsey’s 2022 Women at Work study , reveal that even the best-intentioned organizational diversity, equity and inclusion (DEI) efforts simply aren’t cutting it.

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Company How To Employee Groups 62

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? I taught her how to research a database and export a media list.

Leadership 159

Leadership Conference Local Internal 159

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas. The intranet is an indispensable tool in the internal digital arsenal of organizations. Horizontal.

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System Employee Meeting Internal 52

PRSay

MARCH 28, 2019

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. To see that big of a jump — especially for the amount of time they played — was a little shocking,” said study co-author and BYU associate professor Greg Anderson. “To

Video 167

Video Employee Training Study 167

PRSay

APRIL 15, 2021

And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. Those using the scorecard are finding some common themes: [It’s important to] think internally first. If so, do we have an internal champion to take the lead?

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Company Employee Internal International 189

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Her mother (one of the first female pilots in the United States Air Force) was a reservist instructor pilot who taught her male counterparts how to fly.

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Engineering Biotechnology Leadership Technology 62