Sword and the Script

JULY 11, 2023

Additionally, a study from Pew Research Center found that 55% of podcast listeners cited that the reason they turn to podcasts was to learn something new. This new mom also provides helpful tips and perspectives on how she runs her business. I’m certainly one of the 55%. Also good for career PR pros looking to uplevel their knowledge.

Publicity 129

Publicity Small Business Trends Leadership 129

Cision

NOVEMBER 30, 2017

establish thought leadership. Interviews. Here are some key elements you’ll want to include when crafting your own: Determine the types of videos the brand will make (screen capture product videos, talking head videos, thought leadership, case studies, animated videos, Facebook Live / Periscope videos, brand videos, and more).

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

APRIL 14, 2017

The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

Stern + Associates

JANUARY 31, 2023

Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper. Organizations spend billions annually in efforts to speed innovation on their teams but are stymied if their investments don’t result in better performance.

Interviews 95

Interviews Employee Strategy Leadership 95

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Building a media property starts with market fit.

Case Study 92

Case Study Study Brand Branding 92

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 98

Case Study Study Guidelines Internal 98

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. Media training.

Agency 188

Agency Publicity Media Training Training 188

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. Never assume that the client or executive leadership actually saw that last placement. That’s a critical takeaway from one of the studies covered below. Nobody Watches the Media like the Media.

Study 60

Study Publicity Survey Engineering 60

Stern + Associates

MARCH 16, 2023

Her study of this “ caring continuum ” is revealing new pathways for managing fear and cultivating courage and kindness in all aspects of life. Studying the brain basis of these phenomena has helped illuminate for me what it means to be human, and also how we may be able to make humans better.”

Leadership 78

Leadership Case Study Study Exercises 78

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Page Center.

Ethics 115

Ethics Journalism Conference Study 115

PR for Anyone

APRIL 26, 2022

.” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. There are so many story angles around this topic. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Financial Stories.

Twitter 130

Twitter Pitching Financial Video 130

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

Public Affairs 87

Public Affairs Communications Radio Television 87

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? How important is it to know there are now pumpkin spice manicures? Extreme Leadership.

Blogging 159

Blogging Pitching Fashion Sports 159

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments.

Education 232

Education Conference Meeting Crisis Management 232

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. and execute them? Give our services a try.

Survey 102

Survey Report Media B2B 102

PRSay

AUGUST 31, 2017

We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

PR 20/20

OCTOBER 10, 2019

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations. Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders.

Case Study 42

Case Study Storytelling Study Engineering 42

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Onclusive

AUGUST 15, 2017

Led by Gini Dietrich, PR influencer, CEO of Arment Dietrich , and queen of the popular PR blog Spin Sucks , and joined by our own CSO, Rebekah Iliff, this video interview showcases four tactics PR professionals can employ to become more data-driven and measurement-friendly, regardless of their fears.

Data 170

Data Data-Driven PR Analytics Measurement 170

Deirdre Breakenridge

NOVEMBER 23, 2016

Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PR Fuel

SEPTEMBER 16, 2020

Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people. Thought Leadership. PR vs. Marketing.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Shift Communications

FEBRUARY 19, 2016

Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within. When hiring a new employee, consider the following: The cost of advertising, interviewing, screening and hiring. Plan to build up the skill set in house. Katie Lioy.

Marketing 60

Marketing How To Training Analysis 60

ImPRessions - Crenshaw Communications

MAY 4, 2017

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. It may seem obvious, but study the publication you’re pitching, and read more than one issue. Write for the audience. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

MAY 1, 2018

A new study by TrustRadius underscores the importance of trust in B2B marketing. Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to the study, which put the average number of resources reviewed at five. 3 Studies that Challenge Marketing Assumptions [UML].

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

JANUARY 31, 2023

PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI). Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro.

Software 78

Software Case Study Technology Tools 78

Prohibition

JANUARY 24, 2022

According to a study on crisis communication, 47% of employers believe they have the expertise or processes necessary to deal with a crisis. During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. This interview with a CMO reminded me of that suggestion. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. Tell us how that happened? Want to be part of the Off Script series?

Marketing 64

Marketing Data Interviews Agency 64

Solo PR Pro

JUNE 8, 2021

We sat down with Nicole to discuss how she realized that solo PR was the path for her, the valuable relationships she has forged with colleagues in the Solo PR Pro group and how she plans to keep her business going while she takes time away to welcome her first child this summer. No stranger to hard work.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. It’s a summary of our test of how good Google Now, Microsoft Cortana, and Apple Siri were at answering questions. What was your most popular video?

Video 153

Video B2B Film Marketing 153

The Resolution Blog

FEBRUARY 25, 2019

We had the pleasure of picking her brains about all things inbound, as well as her book, “ Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound ”, which looks at how inbound marketing can be used in the PR world, how to get started, and how it can work in different verticals.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

AUGUST 22, 2017

He’s my guest for this latest interview in the Off Script series. Sometimes that will require you to understand operations at a granular level; other times that means studying industry acquisition trends and stock movements. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis.

Internal 70

Internal International Interviews Trends 70

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. Learn how to do your own SWOT analysis here and set SMART goals here. The process of doing both is incredibly valuable. I’d love to help. Here’s Why.

Agency 164

Agency SEO Training Analysis 164

Waxing UnLyrical

FEBRUARY 26, 2014

Have you ever been to an interview where you don’t have to speak at all, yet are expected to answer whatever the interviewer asks? The winner will also receive a US $75,000 prize and have access to an HCL leadership mentor in his or her particular field. However, the campaign partners are ITSA Brand Solutions and FrogIdeas.

Interviews 91

Interviews Twitter Social Media Google 91

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. What Can I Do?

Policies 94

Policies Energy Government Crisis 94

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Then a guy from America came to interview me.

Newspapers 59

Newspapers Meeting Ethics Social Media 59