ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. establish thought leadership. Headline writing tips. Once topics are approved, how does the contributor turn in a completed article?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

Wadds Inc.

JUNE 14, 2023

Almost two years into my doctoral studies, I have found it increasingly difficult to track all the material I’ve reviewed related to my research studies. I recently took this photo of academic papers spread over the kitchen floor during a writing-up session. to figure out how AI could help write press releases and media pitches.

System 98

System Knowledge Base Study Writing 98

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Instead of thinking about how to achieve something, you consider what would prevent it from happening. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. Look for case studies that bring work to life via video and other visual means.

How To 136

How To Case Study Meeting Examples 136

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. I’m certainly one of the 55%.

Publicity 129

Publicity Small Business Trends Leadership 129

Ishmael's Corner

OCTOBER 4, 2018

GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. The post GE News Release Demonstrates How to “Gently” Throw the CEO Under the Bus appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. GE is one of them.

Case Study 91

Case Study Storytelling How To Leadership 91

Wadds Inc.

JANUARY 15, 2024

Case studies of organisations including Johnson Matthey and Philips, that have embedded listening as a part of management progress are included in the book. Leading the Listening Organisation explores the complexity of effective listening, stressing that it encompasses both methodologies and leadership behaviours. Thanks, Richard.

Leadership 52

Leadership Employee Case Study System 52

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Similarly, 72% of U.S.

Government 138

Government Survey Ethics Media 138

Shift Communications

SEPTEMBER 2, 2016

Here are my top recommendations for what public relations majors shouldn’t skip out on in school: Writing. Writing is at the core of what we do. One of my best classes in school was a course that had us writing all types of pieces — from a short story, to a movie review, to a news article. It just won’t work.

Study 84

Study Publicity Analytics Course 84

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? To improve writing. Learn what not to write. Extreme Leadership. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

DECEMBER 27, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. While educators and practitioners differed on how well-prepared students might be to succeed in the job market, rank orders of key expectations were very much aligned.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. While educators and practitioners differed on how well-prepared students might be to succeed in the job market, rank orders of key expectations were very much aligned.

Report 78

Report Ethics Education Survey 78

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch? Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Additional recommended reading: Anecdote: How to Define a Market Opportunity. B2B Customers Want Thought Leadership. Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” After studying video at a small college, Melton joined the United States Marines Corp. The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” I thought, ‘I really like what they’re doing.

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

PRSay

MAY 8, 2018

In honor of Mother’s Day, they shared their insights on personal and professional guidance, PRSA engagement, changes in the profession, and finding balance among it all: How did you get into the PR profession? In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism.

Leadership 159

Leadership Conference Local Internal 159

Stern + Associates

JANUARY 26, 2023

According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.”

Employee 111

Employee Company Marketing Case Study 111

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. By contrast, junior can write a blog post and publish it with little or no review. and execute them?

Survey 102

Survey Report Media B2B 102

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 87

Public Affairs Communications Radio Television 87

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By Magazine. “As

Leadership 62

Leadership Storytelling Policies Groups 62

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. A separate study demonstrates that two-thirds of B2B marketers don’t have calls with customers. This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps.

Content Marketing 182

Content Marketing B2B Marketing How To 182

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. Ahead of her keynote speech Oct.

Communications 176

Communications Government Viral Radio 176

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

PRSay

JANUARY 11, 2018

That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. According to the Greentarget study: Forty-five percent of journalists surveyed get 50 or more releases per week. The rest spend one to five minutes. Releases that are poorly written” — ouch!

Guidelines 151

Guidelines Survey Google Study 151

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. From interns to executives, everyone has some writing skill, but many have never put together a professional video.

Video 120

Video Brand Branding Trends 120

Sword and the Script

AUGUST 19, 2017

So, how, exactly, can top marketers pull that off? Fortunately, there’s been a series of studies that have examined the essential characteristics of effective CMOs. 1) CMO job responsibilities and leadership attributes. It is where I first learned of the study. “In 2) An effective CMO knows how to build a team.

Leadership 62

Leadership Study Analytics Survey 62

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. Thought Leadership. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Solo PR Pro

FEBRUARY 11, 2016

In this post, we walk you through the process of how to create a bylined article that media outlets will notice and want to publish. Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Highlighting case studies, survey results or new research.

How To 40

How To Guidelines Pitching Writing 40

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Pick one, study it as a team and then follow the steps to writing a plan. Not on my list? They are like tires.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. As I write this post, the current asking price on OpenSea is $36,099.60. The findings show the company has gender parity at leadership levels but has room for improvement in other areas such as ethnic diversity. See it here.”. No more billable hours or retainers.

Software 85

Software Internal International Pitching 85

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75