Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 134

Publicity Small Business Trends Leadership 134

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Now let’s get to the nitty-gritty of writing a killer press release. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. It’s always better to create your own content, as it will give the reader extra insight into your company and shows the effort you put into this piece of writing.

How To 105

How To Analytics Writing Guidelines 105

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 61

Interviews B2B Media Report 61

Mark My Words

MARCH 11, 2021

The Drum Racism, mental health, family strife, echoes of the untimely passing of Princess Diana… these themes have reverberated loudly since Oprah Winfrey’s bombshell interview with Meghan Markle and Prince Harry. But what have the revelations done to reputations? Her image is more favorable than it was prior to doing this interview.

Interviews 60

Interviews Reputation System Construction 60

PR Fuel

MARCH 8, 2021

But how do you generate awareness about your business? And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow.

Writing 52

Writing Software SEO Advertising 52

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Anthony: I can’t believe how fast this year is going–it’s been a blur. Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one.

Interviews 79

Interviews Ethics Conference Leadership 79

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. A survey doesn’t have to be a $100,000 study by Gallup to be legitimate, but it should be designed and conducted by a reputable research company.

Survey 136

Survey How To Construction Data 136

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Understand newsworthiness.

Report 172

Report Local Media Pitching 172

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. It’s never been easier to do your homework on a journalist – the goal is not to focus on how many pitches you can send, but rather spending more time customizing your list so you can get more PR results with fewer pitches.

How To 121

How To YouTube Pitching LinkedIn 121

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

Reputation 40

Reputation Web Corporate Community 40

Cision

JUNE 21, 2016

Figure out how to best communicate your story at any time. Being able to communicate your skills and goals right off the bat is one of the most effective ways to set the tone in an interview,” she said. You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A

Brand 189

Brand Branding Real Estate Tourism 189

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Below I share snippets from the interview, and takeaways for PR: Dress the Part (Stage the Set). Jerry : Right, how far can you ride a wave?

Radio 120

Radio Interviews Writing Pitching 120

Maxim Behar

APRIL 2, 2024

Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. The PR professionals interviewed for this book have offered a marvelous palette of opinions about what has happened in the industry. However, those channels are of an entirely different type.

Print 64

Print Social Media Web Television 64

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. Providing examples of ethical challenges and how to address them.

Ethics 111

Ethics Industry Publicity Analysis 111

5W PR

APRIL 8, 2021

Since a press release can offer any business many benefits and be a powerful tool for marketing, it is important for public relations professionals to know how to use them strategically. If you do this, you just might get a phone call that requests an interview. Before Writing a Press Release. Elements of a Press Release.

Engineering 128

Engineering Writing Social Media Report 128

Cision

APRIL 6, 2016

How to Fix Your Buyer Personas. Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions. But here are a few that get noticed and boost market reputation. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be.

eBook 108

eBook Infographics Pinterest How To 108

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

Based on interviews with my favorite media contacts, here are four tips for doing just that. While a well-placed mail merge can result in some good “quick hits,” PR people are ultimately doing disservice to their reputation — and the agency’s — with a tactic that is short-term at best. Know how to wield an ‘exclusive’.

Media 218

Media Pitching Report Education 218

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. Three reputable freelancing sites include Contently, EssaySupply and Fiverr. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can do this by providing a topic during the interview to have them write. They’re “with it”.

Writing 66

Writing Interviews Creativity Small Business 66

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. Reputation and Brand Management.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. He speaks, trains and writes frequently on using the power of storytelling to advance.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. 5) Factually accuracy over speed of reporting.

Survey 103

Survey Report Media B2B 103

David PR Group

FEBRUARY 22, 2019

For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. The tactics can feed off each other and lead to larger projects like webinars, media interviews or hosting a podcast. –John.

Wikipedia 57

Wikipedia Leadership Interviews Reputation 57

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. Of course, using video demands that executives know how to speak on-camera. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.

Employee 87

Employee Real Estate Video Internal 87

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JULY 26, 2022

Suddenly marketing departments have to figure out how to get the same bang for a lot less buck. How do you earn media? Do you want to have an interview with her?” Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into.

Media 174

Media Pitching Agency Guidelines 174

Ethical Voices

JANUARY 23, 2023

Simply put, we reposition and protect brand reputations. So every PR professional I knew then, revered her and she had earned a very powerful reputation as one of the most influential PR counselors in our region at the time. At the end of the day, they’re just good practical recommendations on how to guide your behaviors.

Ethics 77

Ethics Publicity Education Reputation 77

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120