ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . To build trust, and to encourage a response to a solid pitch, even if the answer is no. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. By being featured in other reputable publications, it helps boost your audience’s trust in your thought leaders and company as a whole. Include it on your website or blog.

How To 245

How To Media Report Interviews 245

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. All goes to show that the conversation doesn’t stop once the interview is over with.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

JULY 25, 2017

So, how can you ensure that happens? By using a media database to target reputable outlets in your industry. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 134

Publicity Small Business Trends Leadership 134

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Here are some tips for how to make that happen: Get to the point.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. PR strategy. See this earlier post to find out what the best PR strategies have in common.

Agency 188

Agency Publicity Media Training Training 188

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Have a plan in place.

B2B 256

B2B Pitching Conference Privacy 256

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 61

Interviews B2B Media Report 61

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Your PR investment should be commensurate with your size and reputation risk, as well as the opportunity to build business through positive outcomes. Getting a pitch with insufficient lead time to develop a story is a top complaint about PR pros among journalists. Bad timing.

How To 149

How To Government Product Launch Internal 149

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. And that's ok because I know how to integrate their marketing and communications for real business value. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

JULY 26, 2022

Suddenly marketing departments have to figure out how to get the same bang for a lot less buck. How do you earn media? Do you want to have an interview with her?” Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into.

Media 174

Media Pitching Agency Guidelines 174

PR for Anyone

DECEMBER 1, 2021

Be aware of how you represent yourself when you are online showing yourself virtually. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. How does your virtual background make people feel? PR FOR ANYONE. Anyone can get publicity!

Interviews 130

Interviews Video Film Industry 130

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Author Kara Alaimo, Ph.D. Twitter: @karaalaimo.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

Based on interviews with my favorite media contacts, here are four tips for doing just that. Most media criticisms of the way PR pros operate have to do with poorly targeted pitches, careless e-mail blasts and apathy or ignorance about a journalist’s beat. Know how to wield an ‘exclusive’. Do your research.

Media 218

Media Pitching Report Education 218

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to deflect attention from a rival expected to announce any day? When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. For some reason we are all expected inherently to know how to use a microphone, but most people don’t get formal training.

Engineering 383

Engineering System Hotels Television 383

ImPRessions - Crenshaw Communications

MAY 29, 2018

An early- stage company may not have a roadmap for reasonable expectations of activities like pitching, content, or earned media coverage. How to face the music. In most cases this means to face the reputation crisis with sound advice and appropriate action. When things go south, a business cannot bury its head in the sand.

Apparel 160

Apparel Construction Agency Interviews 160

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Here’s how to get a mention. >>>

Instagram 144

Instagram Technology Resources Employee 144

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Beyond PR

JULY 25, 2017

So, how can you ensure that happens? By using a media database to target reputable outlets in your industry. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists.

Strategy 64

Strategy How To SEO Engineering 64

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. What stood out for you?

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

MAY 4, 2017

The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Quote sources and conduct interviews of third-party experts where possible.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

JUNE 21, 2016

But without any barriers to publication, how can you filter through the noise and find what matters most? Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News.

Case Study 52

Case Study Television Video Pitching 52

Public Relations Sydney

JANUARY 18, 2015

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. Personal branding is in essence your reputation and can define you as a leader in business or in your career. Start pitching to media outlets and connect with your audience.

Brand 40

Brand Branding How To eBook 40

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. In today’s media environment, pitching reporters and editors has become a lost art.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding.

Advertising 147

Advertising Advertising Pitching B2B 147

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Here’s more about how to build a resume as a subject-matter expert. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Cision

JULY 20, 2016

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. How did you get your start in PR? Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet. Rapid Fire Round.

Leadership 120

Leadership Local Pitching Social Media 120

Ethical Voices

JANUARY 23, 2023

Simply put, we reposition and protect brand reputations. So every PR professional I knew then, revered her and she had earned a very powerful reputation as one of the most influential PR counselors in our region at the time. At the end of the day, they’re just good practical recommendations on how to guide your behaviors.

Ethics 77

Ethics Publicity Education Reputation 77