PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. It’s not enough to learn how to write a press release, though. Deciding where to send a press release is essential, too.

Guidelines 80

Guidelines SEO Social Media Engineering 80

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Not sure where to start?

Writing 76

Writing How To Media Guidelines 76

Cision

AUGUST 2, 2016

But with so much noise out there, how can you get your audience to pay attention to your brand? Today, it isn’t enough to just create a piece of content, publish it and hope for the best. You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. Look internally.

Internal 120

Internal International Customer Service Pitching 120

Deirdre Breakenridge

SEPTEMBER 3, 2014

so you can see how your actions result in a variety of interactions. so you can see how your actions result in a variety of interactions. SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. There are SO many tools that I’ve “ Tech Tested ” in 2014.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

MARCH 1, 2022

Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” Press releases have always essentially been a “paid placement.” So, how is this different? Traditional press release distribution.

Software 118

Software Case Study Advertising Advertising 118

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release? A press release consists of newsworthy information to the press or journalists.

Infographics 105

Infographics SEO Writing Pitching 105

Cision

NOVEMBER 29, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 167

Examples Insurance Insurance Fashion 167

PR Fuel

NOVEMBER 2, 2021

How much more revenue could your business generate from the exposure to millions of potential customers? Writing a press release newswire is the first step, but getting this content to as many people as possible could boost your sales and grow your business. Experience. Boost Search Visibility. Increase Conversion.

Writing 52

Writing System Automotive SEO 52

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

PR Fuel

JULY 1, 2021

Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven steps you need for success. With these tips, you can start submitting press releases with ease. Don’t miss a chance to reach customers.

Guidelines 65

Guidelines Pitching Analytics Social Media 65

PR Fuel

NOVEMBER 20, 2020

If you haven’t done so already, it’s time to create a consumer persona. Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Why is this field so vast? Developing a successful PR campaign isn’t a simple or speedy process. Not at all. Begin with a broad goal.

Radio 63

Radio Print Writing Consumer 63

PR Fuel

JUNE 26, 2020

Press releases are the secret to grabbing the media’s attention. Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. There is a specific style and format to press releases that experienced journalists have come to expect.

How To 52

How To Writing Guidelines Television 52

Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. At a high level, it’s important to establish: How you want to be perceived. How you plan to communicate the brand refresh.

Corporate 270

Corporate Brand Branding Guidelines 270

PR Fuel

NOVEMBER 16, 2020

How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Writing a press release is easier than you might think. Get started with these easy tips today!

Writing 60

Writing How To Examples Consumer 60

Stephen Waddington

JUNE 9, 2020

At a family barbecue in early-April, 99-year-old Captain Tom Moore took some of his first steps of the year outside. Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. It can all be attributed back to one thing: a humble press release that changed everything.

Radio 89

Radio Skype Print Local 89

Cision

DECEMBER 7, 2017

Press outreach often fails due to a lack of interest in the topic. One easy way to accomplish this step is by setting up Google Alerts for relevant keywords, ensuring more accurate and relevant pitches. Brands can improve their PR pitching with a variety of tools and changes in approach. Personalize the Approach. Instead, dig deeper.

Pitching 298

Pitching Software Construction Writing 298

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. Don’t mix up coverage with your press releases. It’s been an eye-opening experience. Some of this is a natural outgrowth of age. Give our services a try.

Company 98

Company Survey Pitching Report 98

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Critical Mention

JANUARY 8, 2019

A lot of businesses are still under the impression that PR is as simple as sending press releases. So, how do you help your company stand out in a hyper-competitive environment? So, how do you help your company stand out in a hyper-competitive environment? Choose the right distribution channels.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Table of Contents Why is Promoting My Products/Services/Content Important?

Infographics 62

Infographics Pitching Writing Blogging 62

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. What I saw was quite impressive.

Software 113

Software Tools Publicity System 113

PR Fuel

OCTOBER 16, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release? A press release consists of newsworthy information to the press or journalists.

Infographics 52

Infographics SEO Writing Pitching 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Let’s see how rule-breaking applies to PR relationships. Let’s see how rule-breaking applies to PR relationships. This creates a more focused, time-efficient search that should produce more successful relationships. Instead, boil it down to three simple steps. Want your public relations to rule?

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

JANUARY 7, 2020

As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. A few months back, Agility PR Solutions announced it updated its media monitoring tool. NASDAQ: INOD ).

Tools 82

Tools Comparison Media System 82

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Rather, AI will be used to create a lot of filler and SEO bait. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

MARCH 8, 2016

Similarly, press releases need a great introduction to engage readers. Our downloadable guide to crafting press releases that drive earned media shows how to plan a compelling press release strategy. You’ll have the remainder of your news release to expand on the salient points.

Writing 75

Writing How To Strategy Twitter 75

Presspage

JUNE 11, 2019

In the not-so-far-away past, the communications editor would proof, edit and approve press releases before they were submitted to the media -- catching errors, fixing typos and checking facts. When you’re editing a traditional press release, it’s easy to figure out the who’s going to be reading it.

Communications 60

Communications Storytelling Instagram Guidelines 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. ET) were the most popular to put out a release. Below, you can see how that stacks up.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. ET) were the most popular to put out a release. Below, you can see how that stacks up.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. ET) to put out a release. This year, we took our research a step further. Our advice?

Data 60

Data LinkedIn Blogging Facebook 60

PR Fuel

JULY 16, 2017

You know them best and could determine whether they might be more interested in a how-to guide, a podcast, or a webinar. Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. Podcasts —Have a lot to say?

eBook 65

eBook Video YouTube SEO 65

Beyond PR

NOVEMBER 30, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 65

Examples Insurance Insurance Fashion 65

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. I aim to publish it on the first Tuesday of every month. There’s a PR tech question in there too! Sign up here.

Software 101

Software Analysis Data Tools 101

PRSay

APRIL 15, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. . In this tumultuous past year, stakeholders want to know where companies and CEOs stand.

Company 187

Company Employee Internal International 187

Sword and the Script

NOVEMBER 14, 2017

More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. The call is to change marketing from an organization that describes features and benefits – and then distributes those descriptions at cost – to an organization that delivers value.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. One place the results of this can be seen is in the press release. The traditional definition of a press release has been replaced by a new definition. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Maxim Behar

MARCH 6, 2022

He spoke about his passion for PR and how he is making a difference to the world with his engaging activities, contributions to the PR world, and innovative ideas. He spoke about his passion for PR and how he is making a difference to the world with his engaging activities, contributions to the PR world, and innovative ideas.

B2B 52

B2B Communications Media Newspapers 52