The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Why is communication so important? Fake content. Your PR team should be aware of how to spot fake news and what to do about it if it occurs.

Communications 130

Communications Social Media Employee Crisis 130

PRSay

DECEMBER 7, 2023

The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. The findings also suggest that PR professionals continue to play an important role as mediators between experts and reporters, even amid significant technological changes and new business models.

Journalism 177

Journalism Real Estate Survey Report 177

Flack's Revenge

JANUARY 15, 2020

We are paid to put the best possible spin on our news. In this post I explain not only why it is so important to be great fact-checkers; for our clients, employers, journalists, and their readers; but why it is good business, too. PR has always had to decide how far to push rhetoric, persuasion, and yes, hype.

Journalism 156

Journalism Ethics Customer Service Report 156

Remote PR Jobs

SEPTEMBER 25, 2023

We are also operating in a socially charged atmosphere, where one person’s truism is another’s “fake news.” They have keyed in on the importance of culture and mission as customers make choices based on criteria that go far beyond features and price. With transformation comes disruption, and it is happening at a rapid pace.

Communications 100

Communications Publicity Employee Reputation 100

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. AI will become part of news gathering. You can stop reading there.

Journalism 128

Journalism Public Affairs Ethics Technology 128

NewsWhip

MAY 4, 2023

Therefore, it is important that we take responsibility for what we consume and share, and fight against misinformation when we find it. Media Bias/Fact Check Media Bias/Fact Check is a website that rates news sources based on their bias and factual accuracy, providing readers with information about their credibility.

Resources 78

Resources Tools Google Consumer 78

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. In part two Hartley explores the unique nature of how crises can start and play out online.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. What will this mean for us as communicators who rely on media channels to tell stories, spread news, information, and insights?

Ethics 178

Ethics Publicity Enterprise Groups 178

Mindful Marketing

DECEMBER 20, 2023

We discuss ethical issues often in my classes, and sometimes students ask my opinion about questionable strategies they’ve seen in the news or that they imagine companies might use. First off, the articles appeared fake ; for instance, one suggested that volleyball can be hard to play without a ball.

Ethics 94

Ethics Marketing Sports Education 94

Flack's Revenge

FEBRUARY 6, 2018

I had to smile when I read that Facebook’s reducing news content in the newsfeed. ” In other words, pardon the interruption as we’ve tried to crack this news nut. December 2016 – Zuck says Facebook is ” not a traditional media company ,” but “we feel responsible for how it is used.”.

Facebook 120

Facebook Journalism Local Google 120

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. Here are some “must-dos” along with new tips to incorporate into your media training arsenal. Develop “go-to” phrases to capture important messages.

Media Training 282

Media Training Training Media Interviews 282

PRSay

OCTOBER 21, 2020

is a new online game that introduces players to the basics of online manipulation and aims to stop misinformation from circulating on social media in the era of COVID-19. on a previous iteration they launched in 2018 called Bad News. of Pyschology at The University of Cambridge, will participate in an Oct. With Go Viral!,

Viral 134

Viral Social Media Conference Education 134

Sword and the Script

JUNE 13, 2023

So, how can PR improve their odds in media relations? So, how can PR improve their odds in media relations? A good way is to spend some time understanding their world – that is how reporters and journalists see their work. It’s been trending in that direction for years. click image for higher resolution) 2.

Journalism 126

Journalism Media Relations Report Survey 126

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. More often than not, the algorithmic changes place importance on content and link quality, authenticity of sources, and the relevance and appeal of the content to the end-users.

Google 259

Google Digital PR Mobile SEO 259

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. consumers say they are suspicious of news content. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Deirdre Breakenridge

JUNE 27, 2018

More and more companies realize the importance of aligning with customer values. Also consider the exploding progress of artificial intelligence and how it can be used to implement marketing practices that are both effective and ethical. Focus on transparency and address fake news. Tips for Taking Action.

Marketing 164

Marketing Ethics Local Technology 164

Landis PR

JULY 10, 2023

Let’s call it what it is – fake news. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other. They demonstrate how we can protect ourselves with some easy steps. And third – this is most important – give more thought before you share.

Journalism 52

Journalism Training Consumer Tools 52

Shift Communications

JANUARY 30, 2020

For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information.

Trends 127

Trends Publicity Communications Tourism 127

Cision

APRIL 27, 2017

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision.

Data 264

Data Leadership Tools Advertising 264

PRSay

OCTOBER 28, 2020

moderated a panel discussion on how communicators can help counter misinformation and disinformation. Joining her were Marianna Spring , a reporter who covers disinformation and social media for BBC News in London; Neil Brown, president of the Poynter Institute for Media Studies in St. Petersburg, Fla.;

Internal 120

Internal International Conference Fashion 120

Deirdre Breakenridge

DECEMBER 12, 2017

For me, using Twitter is synonymous with reading The New York Times on Sundays, except in an hour. Since the Presidential election, Trump’s Twitter use has led to negative press about fake news, Russian bots, and a distrust of the media, triggering a loss in earnings. Sometimes, I come across posts that are a year old.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

MAY 24, 2022

A positive outlook is particularly important in PR, since clients expect us to help shape a situation into a favorable outcome. . A PR professional’s integrity is arguably one of our most important qualities. In an era of disinformation and fake news, transparency is a must. How can I improve my PR habits? .

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Live-streamed violence on the platform, ubiquitous low-quality clickbait, and the scale of the “fake news” problem have emerged as real business threats, particularly in Europe, where regulators take a dim view of its user data tracking. That positioning began to change after the fake news scandal hit.

Facebook 157

Facebook Reputation Mobile Privacy 157

Onclusive

SEPTEMBER 20, 2023

Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts. How do competitor insights benefit your comms and PR strategies? How do competitor insights benefit your comms and PR strategies?

Analysis 221

Analysis Crisis Management Tools Strategy 221

ImPRessions - Crenshaw Communications

JULY 22, 2019

Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Here’s why. Credibility. PR drives SEO.

Mobile 244

Mobile SEO Web Journalism 244

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? One key thing many PR pros are forgetting to do How far do you need to dig before deciding something is true Why don’t you tell us more about yourself and your career? It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

NewsWhip

OCTOBER 24, 2022

Headquartered in New York and London, Condé Nast operates in 32 markets including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Spain, Taiwan, the U.K. She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. and the U.S.,

Data 68

Data Trends Journalism Print 68

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. To learn more about this new opportunity, view the video or read the transcript below.

Journalism 202

Journalism Communications Survey Study 202

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Don’t give fake news oxygen.

Publicity 120

Publicity Storytelling Journalism Viral 120

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. Knowing the reliability and bias levels of the particular publications your client gets covered in is crucial to understanding how to respond appropriately.

Communications 186

Communications Journalism Advertising Advertising 186

Maxim Behar

NOVEMBER 7, 2020

What is the most important rule you recommend? The PR expert also commented on nowadays influencers, maintenance of good reputation and communication barriers for modern leaders. Your latest book The Morning After is a guide for modern leaders. This is guaranteed. - Why do you think these are the most effective elements of success?

Publicity 97

Publicity Newspapers Social Media Reputation 97

Cision

APRIL 5, 2017

Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. What Does Truth Mean In Our New Political Environment? Marketers shouldn’t be afraid of dealing with real news. What is Fake News?

Report 225

Report Media Advertising Advertising 225

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

SEPTEMBER 13, 2021

What is important is that you find motivation. From Fake News and Misinformation to Looking the Other Way, ESAs are — without a doubt — popular when an ethical challenge smacks us in the face. “In fact, if you don’t commit to building and maintaining strength I guarantee you’ll be seeing me again.”. Here is one timely example.

Ethics 170

Ethics Analysis Case Study Exercises 170

Cision

SEPTEMBER 28, 2017

.” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. But it’s important to understand the root of the paid problem and have a strategy for how to capitalize on it with positioning earned. In fact, earned might just be the thing that improves paid. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. It must recognise that carbon is the single most important metric for sustainability.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

MAY 4, 2017

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. It’s important for professional communicators to be as transparent as possible too. Be specific with sourcing and survey data.

Publicity 143

Publicity Communications Journalism Media 143