NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

Healthcare 78

Healthcare Storytelling Communications Local 78

5W PR

OCTOBER 8, 2018

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. To think that women will be automatically interested in a product just because it’s pink is ridiculous and honestly, a bit out of touch.

Healthcare 60

Healthcare Marketing Social Media Instagram 60

ImPRessions - Crenshaw Communications

JUNE 8, 2022

But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful. What PR Is: Media relations. PR has been seen as media relations by many. Social media engagement. My career in PR has been very different than I expected, in a good way.

Publicity 334

Publicity Advertising Advertising Leadership 334

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 96

YouTube Marketing Local Chemicals 96

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag.

B2B 111

B2B Social Media Company SMB 111

Prohibition

DECEMBER 19, 2023

This will use Meta’s AI research project called Emu Video and will be able to create four-second-long videos based of prompts and product shots. This allows those who work in healthcare to add their skills and job preferences in their profiles which will make it easier for recruiters to find the right match.

Advertising 62

Advertising Advertising Social Media Tools 62

Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The first focused on healthcare/biotech.

Technology 195

Technology Industry Healthcare Social Media 195

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive tech and the role of PR In a shifting tech landscape, innovation gives way to new and complex products that can be difficult for the average person to grasp. With the potential to revolutionize industries from gaming to healthcare, XR technology carries huge promise.

Technology 170

Technology Strategy Privacy Healthcare 170

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Featuring healthcare providers’ qualifications and experience, as well as promoting the safety and efficacy of medical products or treatments, can do this. This includes medical organizations, like hospitals, clinics and pharmacies.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. At the same time, every PR plan should include another type of media – relevant trade publications. At the same time, every PR plan should include another type of media – relevant trade publications. Trade stories are foundational.

B2B 319

B2B Company SMB Automotive 319

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity. We can help!

Employee 97

Employee Pinterest Resources System 97

5W PR

AUGUST 25, 2023

Handling misinformation The internet and social media have given rise to the spread of misinformation, especially in the health and wellness space. Advocacy and education In the women’s health and wellness space, PR efforts shouldn’t solely focus on promoting products or services but also prioritize advocacy and education.

Healthcare 78

Healthcare Crisis Communications Crisis Education 78

NewsWhip

MAY 8, 2020

Ontario offered to provide free therapy for people with anxiety or depression , while an Alberta RV dealer donated trailers to healthcare workers in need. . Hotels in Niagara Falls offering free rooms to healthcare workers was the most engaged piece, showing that one of the key ways to help is to provide helpful services for free.

Brand 142

Brand Branding Exercises Healthcare 142

5W PR

OCTOBER 18, 2023

Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Ingredient transparency Consumers are increasingly concerned about the ingredients in health and wellness products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships. Testimonials or reviews are powerful for any product category. The rise of Direct-to-Consumer brands was a big factor in the shift. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

5W PR

APRIL 23, 2023

Smaller supplement brands can build credibility by emphasizing quality in the brand’s products. Consumers want to know the people and values behind the products they use. Positive feedback from satisfied customers can build trust and encourage potential buyers to try a product.

Consumer 88

Consumer Brand Branding Education 88

5W PR

JANUARY 17, 2024

The technologies showcased included apps to track your health and aging factors, connected products that can assist children in taking care of aging family members needing support with doctor’s visits, medications, and more. In 2024, smart connected home products will take care of it for you. One of the darlings?

Trends 78

Trends Healthcare Technology Consumer 78

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. By Robin Carr . Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Solo PR Pro

MARCH 28, 2023

She also managed the media relations for the event’s celebrity speakers which included Amy Robach, Lori Allen from Say Yes to the Dress: Atlanta, and Olympic commentator Peggy Fleming. Her work on healthcare legislation led to a PR and marketing career in the hospital industry. They agreed, and PR consulting was born.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Bianchi Biz Blog

JUNE 21, 2022

I worked mostly liquid chemical tankers, but I ran a small company of my own for three years specializing in touring theatrical productions. About a year later, in June 1999, I was offered and accepted a position with a startup title targeting drivers and owner-called highwaySTAR , published by Newcom Media in Canada.

Meeting 87

Meeting Media Chemicals Radio 87

The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Figure out a social media content strategy. Plan Ahead.

Crisis 225

Crisis How To Small Business Social Media 225

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. It’s the start of a lovely relationship and an important piece of storytelling.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

FEBRUARY 2, 2017

Finding a niche in the business, understanding the importance of an extensive explanation, and sifting through the constant noise of the media are all imperative skills to become a successful reporter. In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra.

Healthcare 120

Healthcare Journalism Policies Report 120

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. We had elephants, lions, tigers, trapeze artists, and we literally hosted media from the world on-site. My very first job out of college was unique.

Ethics 92

Ethics Healthcare Government Energy 92

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

ImPRessions - Crenshaw Communications

JUNE 29, 2020

They were designed to push out businesses messages through traditional media to customers. There’s little new product news outside of entertainment, no innovation to announce, and no launches planned unless they’re for antibody tests or the like. Today, brand communications is much more of a two-way street.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

PR Fuel

OCTOBER 8, 2022

Whether you’re launching your business, distributing a new product, or putting on an event of some kind, you could benefit mightily from issuing a press release. Healthcare. Healthcare organizations always have news on the horizon and can benefit greatly from spreading this news to as many publishers as possible.

Industry 102

Industry Company Real Estate Tourism 102

Mindful Marketing

MARCH 3, 2024

A 2016 study found that compared to other industries, healthcare workers used the most expletives. Think of social media altercations, sports fights, and road rage. One prominent recent example reflecting a broadening tolerance of curse words is the edgy slogan adopted by Pennsylvania Governor Josh Shapiro: “Get sh_t done.”

Marketing 100

Marketing Healthcare Study Advertising 100

Victorious PR

FEBRUARY 8, 2023

They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here.

Industry 52

Industry Real Estate Healthcare Tourism 52

ImPRessions - Crenshaw Communications

AUGUST 31, 2021

Now that the trial of its disgraced founder Elizabeth Holmes has started, media and pundits have updated their hot takes on her spectacular rise and fall. Most appealing to the media, it was started and run by a woman. Anyone who works in PR with high-growth technology businesses knows that the media are eager to cover women founders.

Comparison 203

Comparison Healthcare Technology Course 203

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

ISEBOX

OCTOBER 13, 2016

Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness. The issue for healthcare PR pros is accountability and control over the people distributing your content. What conduct is considered promoting the product?

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70