Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 76

Writing How To Media Guidelines 76

Stuart Bruce

JULY 16, 2014

For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Rather than relying on the PR and communications team to produce content you can enable real experts to write it.

Blogging 144

Blogging Writing Guidelines Film 144

Stephen Waddington

OCTOBER 11, 2017

We’re asking CIPR members to help tell the story of the organisation and showcase excellence in public relations practice. It’s a very modern application of public relations to celebrate a very special anniversary. We want to gain an audience beyond the public relations profession. How to submit a pitch.

Writing 111

Writing Guidelines Community Pitching 111

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PRDaily.com Getting your byline in a prestigious publication could be a major win for you or your client. The New York Times encourages authors to write in their own voice. Writing to “seem smart” often has the opposite effect, and it’s best to focus in detail on something specific from a unique perspective.

Pitching 100

Pitching How To Guidelines Newspapers 100

PR Fuel

MARCH 22, 2022

If you neglect to consider your target audience, you won’t choose the right publications. Publications want to share press releases that appeal to their readers. Consider the publications they choose to read when searching for information or products, too. List the press contact, publication, and their contact information.

How To 96

How To Guidelines Writing Pitching 96

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Always start with editorial guidelines.

B2B 136

B2B Guidelines Writing Pitching 136

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. Don’t neglect brand guidelines. Again, be sure to double check whether the content your tool has produced aligns with your brand guidelines. ChatGPT Another tool you can’t go wrong with, is ChatGPT.

Guidelines 62

Guidelines B2C Tools Creativity 62

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement.

Corporate 270

Corporate Brand Branding Guidelines 270

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” publications) are much more likely to be quality backlinks. So, you’ll also need to judge the quality of the writing itself. As a general insight, companies’ websites (vs.

Analysis 90

Analysis SEO Guidelines Google 90

Deirdre Breakenridge

AUGUST 18, 2017

When Deirdre asked if I would be interested in writing a post to discuss my experience as an intern, I immediately began talking to my friends who also have internships and started my brainstorming. Whenever Deirdre gives me an assignment to do, I immediately write it down in my planner so I don’t forget.

Internal 284

Internal International Guidelines Writing 284

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 142

Analysis Tools Software SMB 142

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. Good morning. Maxim Behar: Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. Entrants should definitely read the fine print in the rules/guidelines before entering. For info on how to write a winning award submission , see this earlier post. By the same token, U.K.

B2B 295

B2B Industry Company Case Study 295

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said.

Communications 72

Communications Guidelines Technology Tools 72

The Hoyt Organization

FEBRUARY 19, 2024

For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience. These guidelines create a standardization for responding to negative feedback. In turn, they empower your team to respond to criticism in a way that aligns with your brand’s values and public image.

Policies 97

Policies Construction Reputation Privacy 97

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The first pass through is about taking out the weeds, the ones that are weak or may not have followed the guidelines. Local Newspapers or Online Publications.

Writing 52

Writing How To Local Examples 52

5W PR

MAY 19, 2020

Write clear, crackling prose with emphasis on the main point and any key takeaways. Unless the PR is specifically for an industry publication where jargon is both common and expected, write for the general public or the layperson with an interest in the topic. Speaking of jargon, just don’t.

Guidelines 88

Guidelines Creativity Report Writing 88

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? aren’t using any particular style.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Cision

OCTOBER 21, 2015

Press releases are chock full of benefits for building brand recognition and gaining publicity. Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved.

Guidelines 120

Guidelines How To Writing Creativity 120

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. The Art of Public Speaking. PRSSA Webinars. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. Prominent, high-DA/DR publications have been penalized with lower rankings, while low-DA/DR sites rank well.

System 62

System Google Policies Guidelines 62

The Proactive Report

JUNE 26, 2017

The good news is there are some fundamental elements to search viability and Google has been kind enough to make them public. Write good quality content. Use keywords so that Google’s spider bots can easily identify what the content is about. 1 & 2 are obviously within your control. SMART News is one of them.

Google 149

Google Guidelines SEO Digital PR 149

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. Lots of ghostwriters work with CEOs to write LinkedIn updates. This is where guidelines have an experienced person doing the work make a difference. Humanize it. Cross-talk.

B2B 102

B2B Twitter Brand Branding 102

The Resolution Blog

JUNE 17, 2015

Paid activity is increasingly part of integrated public relations campaigns alongside earned. Advertorials have always been a part of our communications plans and with the rise of bloggers and social influencers asking for payment for collaboration, new forms of advertorials are set to continue to be a part of our public relations plans.

Google 120

Google Guidelines SEO System 120

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. We made various updates to the user interface (UI) styles and layout, including both monitoring mentions and media contact profiles, to conform to Web Content Accessibility Guidelines (WCAG). And this year was no exception.

Pitching 94

Pitching Print Measurement Report 94

ImPRessions - Crenshaw Communications

MAY 1, 2018

The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. Some bylines will need to conform to a publication’s word-count requirement, so any outline should be flexible. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Utilize subheadlines. Test what works.

Writing 40

Writing Wireless How To Travel 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. That week, Dictionary.com, in a widely publicized move, dubbed “complicit” its word of the year. If it’s in writing, you have to be able to stand behind it. Write like a writer.

Pitching 136

Pitching Writing Journalism Guidelines 136

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. And if you don’t have one, then write one. Unless you’re a small agency with few clients, these conflicts are inevitable. Update your conflict policy.

Ethics 133

Ethics Policies Guidelines Employee 133

Sword and the Script

JULY 26, 2022

You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. Because you’ve done your legwork and found an angle the publication will like, the publication accepts the offer, and your earned media appears in a publication before a raft of interested readers. How do you earn media?

Media 166

Media Pitching Agency Guidelines 166