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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Start writing your next standout case study today!

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

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How to Create a Media Kit

5W PR

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

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21 High-Converting Email Outreach Templates (From Our Experts)

Buzzstream

Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. If you miss those guidelines, don’t expect your email to get read. This piece would [quick recap]. Let me know!

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Google’s Content Rules

The Proactive Report

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. Google’s Aims. The Google Algorithm.

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What makes a good press release?

5W PR

It should be a ‘nofollow’ link so that Google’s Webmaster Guidelines are not violated. Straightforward writing. Fiery blazes in writing makes it memorable. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. There should be no jargon. Use a little fizz.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 66% said conferences (including virtual).

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