ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Always start with editorial guidelines. Understanding what the decision-makers want before you begin writing is a major timesaver. Most online publications have editorial guidelines. Write for the audience. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. If you are in a leadership position, this is your job to handle and get whatever pre- or post-approval you need. Lots of ghostwriters work with CEOs to write LinkedIn updates.

B2B 103

B2B Twitter Brand Branding 103

PRSay

MAY 4, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. So write headlines for humans; optimize them for Google. To avoid getting your head cut off on mobile apps, follow AP’s guideline and limit headlines to fewer than 40 characters.

Mobile 136

Mobile Real Estate Web Google 136

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 122

Communications Crisis Internal International 122

Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Thought leaders have Google juice.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Adhere to Legal Guidelines: Your legal counsel is a crucial component of the crisis team. HubSpot, 10 Crisis Plan Communication Examples (and How to Write Your Own). Photo courtesy of Pexels. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

PRSay

DECEMBER 18, 2023

He advises organizations and PR teams to create guidelines for how to harness artificial intelligence in their businesses. When using AI in communications, “We have to be strategic and in some cases, safe, in how we use these tools, especially on behalf of our clients and the companies that we work for,” Perry said.

Communications 73

Communications Guidelines Technology Tools 73

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is Thought Leadership ? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Here are the guidelines and how to pitch.

Internal 93

Internal International Employee Leadership 93

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? aren’t using any particular style.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

PRSay

JANUARY 11, 2018

Therefore, instead of using writer-centric measures, think like your reader and calculate in terms of time, suggests Roy Peter Clark, vice president and senior scholar at The Poynter Institute and author of the book “Writing Tools.”. Despite these guidelines, PR pros continue to send reporters elaborate pieces of content.

Guidelines 151

Guidelines Survey Google Study 151

Sword and the Script

JULY 26, 2022

But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted. You have to do most of that with paid media too, but with earned media, you get way more return on your investment.

Media 169

Media Pitching Agency Guidelines 169

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 192

Writing Communications Marketing B2B 192

Burrelles Fresh Ideas

NOVEMBER 7, 2023

While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States. Download our free Path to PR Agency Leadership tip sheet. Public relations help these companies reach the right audiences and send them the right messages.

Agency 88

Agency Energy Crisis Management Industry 88

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

How To 53

How To Writing Guidelines Television 53

PRSay

JULY 6, 2020

The CDC also has guidelines that you can follow. She is also the chief curator of HJMT Media Company, LLC, where she writes two blogs: NYLifestyleBlog.com and ATriathletesDiary.com. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization.

Employee 189

Employee Skype Meeting Nonprofit 189

Beyond PR

MARCH 22, 2017

And as a vetted and reliable distributor to media, PR Newswire enforces strict guidelines on clarity and attribution, to ensure content is seen as accurate – the antithesis of “fake news.”. Embrace your brand’s perspective and write clearly from that viewpoint. That’s valuable thought leadership. Clear Attribution.

Brand 70

Brand Branding Guidelines Financial 70

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. Here’s what they told me. #1

Marketing 251

Marketing Resources Content Marketing Leadership 251

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. We’re pivoting clients to doing more social and thoughts leadership content.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. Everybody on the marketing team writes.

Content Marketing 182

Content Marketing B2B Marketing How To 182

Cision

JANUARY 18, 2016

More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Write for mobile consumption. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. Use proper blog structure.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Stuart Bruce

MAY 29, 2016

I didn’t write or see the entries on my website, which was a work in progress, and wasn’t meant to go public.”. It’s even worse as it appears it was actually John Simpson’s own personal Twitter account that revealed the existence of the ‘unapproved’ site enabling the Daily Mail to write its exposé.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! Johnson Leadership Academy Fellow through the African American Leadership Forum. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

AUGUST 15, 2017

During my internships, I was able to try my hand at many tasks including writing, research, design, photo/videography, and project management. Even at a campus job unrelated to my field (I made a lot copies there) I had opportunities to practice certain skills, like designing posters and writing.

Meeting 114

Meeting Guidelines Writing Local 114

Sword and the Script

JULY 14, 2020

A protracted review and approval process Ever notice how it merely takes a few hours to write copy and days, or even weeks, to approve it? For example, most organizations don’t need to be on every social media platform, so figure out where best to focus your finite resources.

Survey 137

Survey Measurement System Education 137

Solo PR Pro

MARCH 1, 2016

Overestimate their competence and expertise – they believe they are Pulitzer Prize caliber when it comes to writing and know everything there is to know about all facets of public relations and marketing – and could easily do your job, but are too busy. This can provide fertile ground for ethical – and legal – issues to possibly arise.

Guidelines 40

Guidelines Construction Employee Policies 40

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. Be authentic and let your voice show when writing. 2) Influence and educate people in your network.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. In the early days, I got a lot of: People who didn’t write about my core topics (content marketing and social media). But it took a while to attract the right kinds of guest bloggers.

Blogging 159

Blogging How To Guidelines Social Media 159

Waxing UnLyrical

JANUARY 13, 2011

Control Guidelines and comment moderation can keep your blog from descending into chaos. Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines. There would be recourse if a discussion went off the rails.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. In the early days, I got a lot of: People who didn’t write about my core topics (content marketing and social media). But it took a while to attract the right kinds of guest bloggers. Images: Pixabay .

Blogging 61

Blogging How To Small Business Guidelines 61

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. B2B Lead Generation ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123