Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Stern + Associates

JULY 21, 2023

Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms. As a part of your PR strategy, analyzing social media sentiment toward your brand is one of your vital tasks.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. Here we’ll focus on the third kind and its unique advantages.

How To 98

How To SEO Strategy Social Media 98

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers.

YouTube 68

YouTube Social Media Engineering Media 68

Marketwired

DECEMBER 9, 2015

Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. How to Optimize Your #PR Content in the New #SEO Environment Click To Tweet. Press releases these days have a very limited direct effect on your SEO. This is a major problem for press releases.

SEO 60

SEO Pinterest Google Engineering 60

Sword and the Script

AUGUST 29, 2020

The study says media relations has been supplanted by other functions as the top services provided by public relations. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR

Media Relations 99

Media Relations Report Industry SEO 99

ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

5W PR

JANUARY 3, 2024

PR ensures effective communication with these groups to foster positive relationships. Pitching story ideas to journalists to secure media coverage. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stern + Associates

JANUARY 4, 2023

By regularly engaging with followers on social media and through email marketing campaigns, companies and their top executives can build audience trust and loyalty in a humanized and authentic way. The post Why Your PR Strategy Needs Digital Marketing appeared first on Stern Strategy Group. Increased lead generation and sales.

Strategy 68

Strategy Marketing Leadership Print 68

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction. However, paid social media is a significant growth area.

Digital PR 78

Digital PR Report Communications Crisis Management 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. PR and social media have a role here, too.

Storytelling 233

Storytelling Education Software LinkedIn 233

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

Rock the Status Quo

DECEMBER 23, 2014

Please email me at morgan (at) rockthestatusquo (dot) com* if you are interested in joining the new secret Facebook group for my upcoming book, Above The Noise. I’m so grateful for the growth, and all of the wonderful support you have all given me in 2014. THANK YOU x 100. Public Relations Rock The Pitch'

eBook 172

eBook Pitching How To Media 172

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. Content marketing and media relations need each other.

Survey 95

Survey Industry Leadership Study 95

Shift Communications

JANUARY 28, 2016

First, discard any claims that X group or Y demographic has fled Facebook. Consider how much money, time, and effort you’ve invested over the years in SEO to “reach page 1” in Google’s search results. Be willing to invest just as heavily to reach the new page 1: Facebook. Christopher S.

Mobile 60

Mobile Facebook Social Media Instagram 60

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Solo PR Pro

MARCH 12, 2015

Which social platform is best for attracting clients? How much attention do you pay to SEO when writing a press release? If you’re looking for immediate answers to your questions and real-time access to wisdom from veteran pros, join us as a Premium member of Solo PR Pro - our private Facebook group is available 24/7.

Social Media 40

Social Media Media SEO Leadership 40

The Hoyt Organization

OCTOBER 9, 2023

4 New Changes To LinkedIn To Make The Most Of Let’s look at the beneficial LinkedIn changes that could boost your social media marketing strategy and recruiting efficiency. Lastly, because captions contain relevant keywords, their presence could improve the SEO ranking of your video.

LinkedIn 92

LinkedIn Video B2B System 92

Solo PR Pro

JUNE 8, 2021

She specializes in media relations, content solutions and social media management for her clients, and she was fortunate to see her business grow in 2020, despite losing some clients to pandemic-related budget cuts. Nicole wore many hats there, managing everything from PR and social media to content development and SEO.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

APRIL 18, 2020

Not all marketers are reallocating budget the same way: “…tech marketers are more likely to invest in online events (both sponsored and hosted) and paid social media” while “non-tech marketers will spend more on content development and organic social media.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Sign up to Medium and peruse and choose from several topical groupings (much like mini-magazines) and start to receive curated “Daily Digests” of cool articles, such as this story about the tech industry and gun control. Soak up all the on-point social media and “tech tools” advice.

Case Study 120

Case Study Writing SEO Social Media 120

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. These tools allow you to keep track of sentiment indicating mentions on various social media channels. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

JUNE 13, 2016

ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. Of course, there will likely be overlap between these groups as well. Q: Two-thirds of American adults use social media.

Communications 120

Communications Social Media Meeting Public Affairs 120

PR 20/20

JUNE 14, 2021

All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group. Social Media Dashboard. SEO Overview. Google Analytics Website Traffic. Google Ads.

Report 81

Report Data SEO Analytics 81

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. PR and SEO are joined. But PR itself is gaining influence, and rapidly.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. Earned Media Beats Paid And Native Ads.

Media 186

Media Study Agency Consumer 186

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. How will this affect client content strategy, events, customer service, SEO , and more?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Cision

JULY 12, 2017

It’s ready to go and reel in your audience — and a whole new group of readers. Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting. You spent hours constructing the most amazing piece of content. Well, sort of.

Brand 236

Brand Branding Engineering Web 236

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. And how to measure the other activities that a PR group delivers? Measuring earned media as if it were paid advertising is a little like using a map of Arizona to navigate Nevada. It’s just not a fit.

Measurement 189

Measurement How To Guidelines Web 189

Melissa Agnes

SEPTEMBER 2, 2014

Identify your most important audience / stakeholder groups. Social media (including platforms, monitoring, responding, dissemination, hashtags, review sites, etc.). SEO – they need to understand how to best optimize your communications, videos, dark website, etc. This includes helping you: Assess the situation.

Crisis Management 264

Crisis Management Crisis Reputation Resources 264