Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Syndication can mean many things including paid promotions, organic social media, email marketing or republishing content on free blogging sites.

Infographics 101

Infographics Fashion Advertising Advertising 101

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. Including a link to our post would provide an excellent resource for your readers wanting to learn more about [topic](and boost the contextual authority in Google’s eyes, which can help SEO). Please let me know what you think.

Pitching 87

Pitching Infographics Survey Resources 87

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Strategy 96

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. A wider range of media can help to earn more attention online. Optimize PR Content. For instance, a “share on Facebook” button at the end of an article could improve brand reach.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. So the more you know about your target audience, the better chance you have of creating meaningful content which speaks to individuals, not just groups. Common ones include: Blogs. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

JANUARY 3, 2019

During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PR 20/20

MAY 17, 2018

Create several variations of your call-to-action (CTA) buttons, and A/B test them throughout your website and social media. This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Promote on social media. Pitch target media (and / or influencers).

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Ishmael's Corner

MAY 10, 2015

. - Buffer : Great tool for quickly scheduling and sharing updates for social posts. BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords.

Tools 60

Tools B2B Software Storytelling 60

Beyond PR

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Miscellaneous social networks. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. You can create lists, highlight copy, record a conversation, upload files, make charts, and post directly to social media or send via email. Canva : Not a designer? Not a problem.

Tools 40

Tools Marketing Google eBook 40

Communications Conversations

FEBRUARY 25, 2015

They used a variety of tactics from owned to earned to paid media that no doubt involved many different groups and departments from within the Bentonville company. Because now the “release” (post) becomes portable to use in different social media channels. Let’s take a closer look. Why is that smart?

Company 60

Company Case Study Infographics Study 60

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. It might surprise you that the small group of creators suits the brand just fine. Can you update your core pieces for an SEO boost ?

Content Marketing 111

Content Marketing Company Strategy How To 111

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. “To find patient advocates, social media is a great tool,” said Nancie George, head of content at Oshi Health, which specializes in digestive healthcare.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

The Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. So their first goal was to have a sizable group they could engage with to gather data.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

SEPTEMBER 15, 2021

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. “To find patient advocates, social media is a great tool,” said Nancie George, head of content at Oshi Health, which specializes in digestive healthcare.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JULY 31, 2019

Most writers at media companies simply use the CMS as a place to paste in their writing. At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Strategic Organization Aids Content Discovery.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Strategic Organization Aids Content Discovery.

How To 40

How To Engineering Content Marketing Advertising 40