Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). After all, this was an advertising panel. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Prohibition

JANUARY 20, 2021

It would be very difficult to find a business that doesn’t use social media in some shape or form. Simply having a social media account isn’t enough. PR agencies are trained to convey messages to the public in a creative way that sparks interest. 2) It’s a perfect way to connect with the media.

Company 62

Company Software Crisis Management Agency 62

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Buzzstream

MARCH 26, 2020

Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Get creative and create a timeline graphic using a tool like Venngage. They help you improve your SEO and gain organic traffic.

YouTube 116

YouTube Brand Branding Video 116

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group. Social Media Dashboard.

Report 52

Report Data SEO Analytics 52

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. And How it can be Learned and Lost.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

NOVEMBER 12, 2015

According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels. By posting your videos to your business’s website, you can reap the SEO value of those videos. He covers local search optimization, link building tactics and social media marketing strategies.

Video 120

Video Strategy Marketing YouTube 120

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 5, 2011

SEO Run Amok , a guest post by Brian Meeks over at Spin Sucks. Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. Why: really interesting explanation of Facebook Groups as a mechanism for internal communication. Image: Seema K K via Flickr, Creative Commons.

Case Study 60

Case Study Groups Facebook SEO 60

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. How SEO works to get you in front of search engines and people.

Training 45

Training LinkedIn Marketing Pinterest 45

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Every agency measures this stuff; it’s the bread and butter of digital PR. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. In August, fans of G-Dragon – a member of Korean hip hop group, Big Bang – fund-raised over $18,000 for Seoul University Children’s Hospital, in honor of his birthday. Regardless, thanks for visiting!

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Google 101

Google Nonprofit Engineering SEO 101

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. CMO at The Steveology Group.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Regardless, thanks for visiting!

Publicity 86

Publicity Creativity Measurement Twitter 86

NewsWhip

MARCH 31, 2021

We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. So really looking forward to this, Bryan. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# The Best could lead you to believe that you have no competition.

Measurement 66

Measurement Tourism Blogging Writing 66

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That got a big “check&# from me.

Publicity 90

Publicity How To Course Facebook 90

Journalistics

NOVEMBER 20, 2014

Work your family and college connections for internship leads – better yet, volunteer for a non-profit that needs PR, social media or writing help. And once you meet them, connect with them on LinkedIn or follow them on social media. We look at your social media accounts. Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Make sure the pictures are both attention-grabbing and stunning in their own right, but they should also form an equally stunning grouping – all promoting your theme. Using Influencers in your Social PR Campaign. 07 percent for Facebook.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

OCTOBER 14, 2010

A leader, on the other hand, ascribes importance to the productivity of a group. Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Creativity, for them, is an afterthought. Image: BES Photos via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Buzzstream

NOVEMBER 7, 2017

The subject contained the three most SEO-friendly words for our type of business ( tech, jewellery, startup) and we quickly managed to engage with a short but prominent business media list of journalists. Concrete example: Seedrs campaign garners increases in social engagement and links. How we reach out to niche media outlets.

Fashion 48

Fashion Pitching Tools Resources 48

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. Image: U.S. Liked what you saw?

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Mark as read Approve comment Due to all the negative media attention, they asked that I not livestream it. It remained a small group and was a lot of fun! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&#

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

DECEMBER 5, 2010

Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! She loves dogs! I love dogs! What other reason do you need? Who are yours?

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

NOVEMBER 25, 2010

After one night of being unable to sleep because of the din (if you’ve ever wondered, Times Square really does not sleep at night), I found a Kimpton Group hotel uptown, and we moved, regardless of the points. It was terrible. Turned out to be the best thing we ever did. My husband, bless his soul, didn’t say a word. If you are in the U.S.,

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Having a digital division or group within a traditional agency is not sufficient. 6) Seek Systems for Success.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media. The convenience of grouping things is something I always look for today as I dont like opening so many different programs to do something relatively simple.

Tools 100

Tools Google Twitter Facebook 100

ImPRessions - Crenshaw Communications

JUNE 28, 2017

” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. It is here that third-party expertise or influence, amplified by social media, can push them over. But PR and social media have a role here, too.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Here’s a simple checklist for a little social media competitor audit. Curated video content.

How To 198

How To Real Estate Web Case Study 198