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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

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Why Contributed Content Is Key To PR For Consulting Firms (And How To Land More Of It)

Stern + Associates

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. That editor will be swamped – too busy to even conduct interviews, in many cases.

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Why Your PR Strategy Needs Digital Marketing

Stern + Associates

Most often, this includes media interviews, speaking engagements and print editorials. By regularly engaging with followers on social media and through email marketing campaigns, companies and their top executives can build audience trust and loyalty in a humanized and authentic way. Increased lead generation and sales.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

She specializes in media relations, content solutions and social media management for her clients, and she was fortunate to see her business grow in 2020, despite losing some clients to pandemic-related budget cuts. Nicole wore many hats there, managing everything from PR and social media to content development and SEO.

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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

Sword and the Script

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

We use social media listening tools, review market research, and create SEO-enhanced content. What is that interview or profile actually worth? And how to measure the other activities that a PR group delivers? Fast-forward a couple of decades, and the PR industry has grown far larger and more sophisticated.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Key journalists are industry insiders, so their presence adds gravity to any event, attracts other influencers, and boosts the social media reach at an event.

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