5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. ESG and your agency. Paid internships are essential.

Trends 127

Trends Pitching Twitter Nonprofit 127

Bianchi Biz Blog

JUNE 3, 2024

Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 97

Meeting Media Training Automotive 97

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

There are also circumstances where a pre-prepared quote or comment may be helpful, especially in situations that are anticipated, like the release of government unemployment numbers, or an announcement by a competitor. The quickest way to shut down a journalist’s interest in an interview is to turn it into a sales pitch.

Interviews 360

Interviews Government Report Pitching 360

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

SEPTEMBER 18, 2018

I understand more about a media company’s ins and outs and the structure and challenges they face. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No.

Media Relations 69

Media Relations Media Insurance Insurance 69

Doctor Spin

MARCH 1, 2024

Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Nonprofit organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. That could be high school sports, health, the environment, city government, education or a host of others. CISION-State of the Media Report. The majority (60.4

Pitching 78

Pitching Government Financial Survey 78

Bianchi Biz Blog

FEBRUARY 6, 2023

Being one of the first to report on Elon Musk’s strategy of using government subsidies and support to build is business empire. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Read some of my work or our staff’s work before pitching. I am very fortunate. Stay on point.

Automotive 75

Automotive Technology Meeting Transportation 75

5W PR

JUNE 15, 2022

Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch. Media Relations. In the cannabis industry, however, there is still plenty of stigma and misinformation.

Brand 88

Brand Branding Consumer Pitching 88

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Notice none of them cited a wire service.

Survey 98

Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Social media breakup. Pay-to-play. “I

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

JUNE 8, 2016

In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. As you update your media lists, don’t just look at whether or not a contact is still at a publication. Just as today’s journalists are required to wear many hats, so are you.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

JULY 20, 2016

Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches. Include contact info: Reporters are sorting through thousands of press releases and pitches each day. Your contact information, website and social media details are not things they should have to spend research calories on.

Media Relations 40

Media Relations Media Local Healthcare 40

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Within three days, we garnered over 650 million media impressions for IFAW and positioned them as the go-to voice on the issue. What else can I provide?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. PR is thriving, but what about “public relations” — as a name? .” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Bianchi Biz Blog

APRIL 19, 2021

We exposed the fact that the SUV boom has contributed extensively to the crisis, and that the government has been aware that SUVs are much deadlier for pedestrians than cars but has done little about it. What advice do you have for PR people that want to pitch you? In general, please don’t send numerous emails about the same pitch.

Report 84

Report Meeting Automotive Media 84

Sword and the Script

APRIL 11, 2017

That study found “the general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly.”. A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. Owned media channels, such as corporate blogging , are excellent alternatives.

Report 72

Report Media Survey Pitching 72

5W PR

AUGUST 27, 2020

Used by non-profit organizations, PR agencies, and other institutions, the earned media technique has been an important path toward making authorities in different industries. However, with COVID-19 hitting hard, different parts of the globe have turned into restricted zones, as governments fight to contain the pandemic.

Media 68

Media Travel Radio Interviews 68

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Prepare before you pitch. That takes planning, lead time, and negotiation on the part of an experienced PR or media relations expert, which leads to the next point.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Waxing UnLyrical

DECEMBER 4, 2018

Leveraging the power of influencers is much like leveraging the power of the media. Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Influencer marketing does not equal an endorsement.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Bianchi Biz Blog

FEBRUARY 22, 2021

The impact of eCommerce – especially as it relates to parts ordering and delivery, or how it’s impacting the supply chain. What advice do you have for PR people that want to pitch you? Evaluate and understand the audience to whom you are pitching. Finish this sentence: If I am not reporting, I am …. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications. based publications.

Internal 323

Internal International How To Media 323

Landis PR

APRIL 12, 2021

It’s Human Nature 101: I’m much more inclined to weigh a pitch — or take a complaint seriously — if it comes from a PR person I’ve gotten to know and trust. I really don’t have one. I do think the most effective people in PR invest time in establishing a relationship with reporters.

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

JANUARY 24, 2022

Urban planners are considering new infrastructure initiatives within governments and municipalities to better accommodate vehicles and pedestrians. What advice do you have for PR people that want to pitch you? That is far more preferable to me versus a one-off e-mail pitching a one-off announcement.

Meeting 78

Meeting Automotive Media Technology 78

Solo PR Pro

SEPTEMBER 6, 2022

One of the tactics to combat inflation is for the government to raise interest rates. When you meet with them, listen to their pitch and see if you align with their philosophy. Pay down debt with a variable interest rate. Minimize the amount you’ll pay out of pocket by reducing or eliminating variable-rate debt. Pay your people first.

Financial 52

Financial Strategy Insurance Insurance 52

Ethical Voices

JUNE 12, 2023

I worked with coalitions at the intersection of national security and civil liberties – for example, with the coalition working to close Guantanamo Bay at the end of the Obama administration, working to end government surveillance. What I did as a consultant was not deadline-based pitching. How do you tell a story?

Ethics 70

Ethics Storytelling Communications Training 70

Burrelles Fresh Ideas

JUNE 6, 2023

Based on some of the highlights from hearings I’ve seen in Congress regarding social media and the tech industry, I’m not confident that this government body is up to speed on the latest technology to help make informed policies and/or regulations. “And that doesn’t require superintelligence.”

Communications 40

Communications Marketing Technology Data 40

Beyond PR

SEPTEMBER 28, 2016

The Washington Post itself previously had three people covering the DC beat, says Washington Post reporter Aaron Davis, who covers District politics and government. Targeted media outreach and well-honed pitches are essential to connecting the dots. “As

Transportation 40

Transportation Education Banking Radio 40

Cision

SEPTEMBER 8, 2016

With strategy in hand, your brand can work together to prioritize your content’s substance, structure, workflow and governance. Pitching, press releases and other “traditional” PR tactics can – and should – be used to amplify your content’s reach. Commit to influencers. It’s #H2H, or human-to-human. What’s old is new again.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84