Stuart Bruce

OCTOBER 6, 2016

For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%). Over half of agency people require more digital/social media training (53%). Digital PR training.

Training 119

Training Digital PR Media Training Education 119

Ishmael's Corner

NOVEMBER 30, 2014

Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR. Mother’s Day Special: CEO Grills his Mom on the PR Profession : Doing my best imitation of Morley Safer on “60 Minutes,” I peppered my mom with questions about the PR profession. I was surprised by what the research showed.

Storytelling 157

Storytelling Journalism Media Training Video 157

PR for Anyone

JUNE 23, 2021

When someone Googles your industry, are you there? When someone Googles you, what do they see? Do they see interviews, media, articles featuring you as the expert? Make it easy for the media to say yes to you by checking out when they check you out. Niching Your Expertise. It’s only to help you uplevel your game.It

Industry 130

Industry Social Media Google Training 130

PR in High Definition

FEBRUARY 22, 2017

But they’re also aware that Google is getting smarter, so whilst you have to stay focused and know about customising slugs and meta-descriptions, you’ve also got to talk like a real person and not ‘over-optimise’. Google, Bing and Yahoo remain tight-lipped about how their algorithms work, which makes quantifying the impact of SEO tough.

SEO 76

SEO Engineering Google Content Marketing 76

PR for Anyone

OCTOBER 28, 2021

Google makes that very easy for us! Google the journalists. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. Finally, you need to know how to find the right journalist.

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

MARCH 23, 2022

Most are easily found by Googling “Publication Name editorial calendar year” so Forbes editorial calendar 2022. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. Bottom line, getting publicity is about reaching more potential clients and customers.

How To 130

How To Pitching YouTube Advertising 130

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Find the right journalist – use Google! Land in the media and see what it does for your business. Use Google. Be newsworthy – try newsjacking. The formula works. Are you next?

Publicity 130

Publicity Video Pitching System 130

PR in High Definition

FEBRUARY 22, 2017

But they’re also aware that Google is getting smarter, so whilst you have to stay focused and know about customising slugs and meta-descriptions, you’ve also got to talk like a real person and not ‘over-optimise’. Google, Bing and Yahoo remain tight-lipped about how their algorithms work, which makes quantifying the impact of SEO tough.

SEO 66

SEO Engineering Google Content Marketing 66

PR for Anyone

AUGUST 17, 2021

We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. That gives them an instant audience. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time.

Skype 206

Skype How To Crisis Pitching 206

Waxing UnLyrical

APRIL 9, 2020

And businesses are starting to realize that simply setting up a livestream and giving executives (most of whom who probably haven’t been media trained) the mic isn’t going to cut it. Twitter Facebook Google+ LinkedIn The post How to Successfully Digitize Events During COVID-19 appeared first on Shonali Burke Consulting.

How To 133

How To Facebook Energy Training 133

PRSay

SEPTEMBER 4, 2020

Whether you use Zoom, Microsoft Teams, GoToMeeting or Google Meet, learn to use the software. Whether you are using a top-of-the line Logitech BRIO, the integrated webcam on your laptop or an iPhone, you need to know how to get the best audio and video quality from your hardware. Get camera-ready.

Conference 195

Conference Video Software Privacy 195

Landis PR

OCTOBER 25, 2021

Today’s Google search of COVID fact sheets for three U.S. Media train and test new spokespersons. Guidelines change week to week, and confusion is the only constant. Communicate when necessary, with complete and compact information. Create a resource for up-to-date information that’s user-friendly and dated. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

PR for Anyone

DECEMBER 8, 2022

Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry! A quick google search of “new laws in [your state] January 2023” will tell you what’s coming. That’s when the laws change.

Media 130

Media Pitching Privacy Video 130

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159

Waxing UnLyrical

FEBRUARY 7, 2014

Media + Google Analytics + behavior metric on one dashboard #measurepr. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest. Twitter Facebook Google+ LinkedIn Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Measurement 89

Measurement Media Training Google Resources 89

PR for Anyone

MARCH 10, 2022

It’s being newsworthy (think newsjacking – what’s happening in the media right now that you can speak about), creating great hooks (look at magazine covers), and finding the RIGHT journalist (hello Google!). Take that and couple it with a positive mindset and you are well on your way to landing in the media!

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 16, 2022

And you can Google, you can find this stuff, National Bullying Prevention Month, National Cookie Month, sounds fabulous, National Book Month, National Dessert Month, and I’m just going through this whole list. It’s Invisible Disabilities Month. It is Disabilities in the Workplace Month.

Pitching 130

Pitching Financial Small Business YouTube 130

PR in High Definition

AUGUST 24, 2020

Part of this will include media training any spokespeople before they begin posting on a social platform. It’s worth mentioning that in researching this piece, I was googling Friends Reunited and also Friends United swingers club, both since closed.

Social Media 86

Social Media Media Television Ethics 86

Waxing UnLyrical

FEBRUARY 19, 2014

If a Google Hangout is obviously personal, the employer has to stop listening, but that doesn’t stop an employer from disciplining employees for having personal conversations on social media or sending personal emails on the employer’s time during work hours. Eric Schwartzman is CEO of social media training provider Comply Socially.

Social Media 96

Social Media Privacy Media Training 96

Waxing UnLyrical

NOVEMBER 4, 2015

Google recently announced that the number of searches on mobile eclipsed desktop. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Video to go.

Mobile 40

Mobile Film Media Training Video 40

Communications Conversations

APRIL 16, 2018

For example, this year, I’m committing to learning more about: 1) Google Analytics and how a deeper understanding can help my clients, and 2) Screen-sharing video and how my business partner, Jamie Plesser and I might use that to help our sparked social and digital media training program.

Groups 74

Groups Corporate Media Training Agency 74

Waxing UnLyrical

JUNE 24, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Waxing UnLyrical

JULY 3, 2013

Specializing in websites and other digital media content, RedShift lives to write and writes to brand. Twitter Google+ LinkedIn Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

Prohibition

JULY 19, 2018

Social media promotion and responses to negative comments online. Media training. Social media analysis and management – check out Sprout Social and Tweetdeck. Media relations – Response Source and Gorkana offer great tools. Media monitoring – look at Google Analytics. Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

Norton's Notes

JULY 29, 2015

So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Do you think Google will eventually rid the world of SEO? Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

PR for Anyone

NOVEMBER 11, 2021

That is where they do their research so build your online PR muscle and make sure when people Google you, you check out. You don’t have to be on every platform but you have to have a presence online if you expect people to buy from you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Publicity 225

Publicity Marketing YouTube Video 225

Landis PR

SEPTEMBER 27, 2021

We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). Go ahead and try it: Google “San Francisco Public Relations” and see where LCI lands. We didn’t just rest on our public relations laurels.

Agency 105

Agency Travel SEO Nonprofit 105

PR for Anyone

JANUARY 5, 2022

A simple google search of “new laws in [state] 2022” gives you quite a few resources. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Because I live in Virginia, I’ll use Virginia as an example.

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

APRIL 6, 2022

What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. The video below will dive into some ideas too. And by putting that nugget in my pitch helped me get the yes!

Pitching 130

Pitching Television Media Real Estate 130

The Proactive Report

OCTOBER 19, 2015

what kind of content Google likes. use Google Analytics. years and organizations are failing to adapt their training programs quickly enough. Here too, there are several skills you need to get under your belt: keyword research. how to optimize content – written and visual – for search visiblity. make tracking links.

Communications 100

Communications Training Web Analytics 100

PR for Anyone

OCTOBER 20, 2021

I hear this all the time from everybody, the content, the content but you really have to put content out there because people are going to Google you before they work with you. And if they Google you and there’s nothing there, I always say you could be the best in your industry.

How To 130

How To Video Interviews YouTube 130

Norton's Notes

SEPTEMBER 16, 2016

For analysing popular content, I use a number of tools such as Google Analytics and Ruzzit , which tells you everything you need to know about the most shared content you choose based on the usual series of keywords. It can look at domain to outlet; style to word length!

Social Media 28

Social Media Pinterest Media Analytics 28

ImPRessions - Crenshaw Communications

APRIL 21, 2017

All you have to do is google it to get an idea of the massive hit this quirky, universally praised radio story has become since its release in March. It is media kryptonite. Spicer has a hugely challenging job, no doubt, but he might benefit from some media training, a dose of humility, and a history lesson.

Airlines 136

Airlines Comparison Facebook Video 136