Polaris
MARCH 24, 2015
We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. However, someday they will need to prepare for a media interview without access to communications expertise. 2 Be Prepared.
PR for Anyone
OCTOBER 20, 2021
Interview a customer. I hear this all the time from everybody, the content, the content but you really have to put content out there because people are going to Google you before they work with you. And if they Google you and there’s nothing there, I always say you could be the best in your industry.
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PR for Anyone
MARCH 10, 2022
We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. I keep getting emails from attendees about all the interviews they are landing – yay! But what happened was, is we pitched the media and they saw immediate results.
PR for Anyone
SEPTEMBER 1, 2021
Watch and see how my client landed in the media using this topic. A simple google search will give you ideas. So we put together a pitch related to that and she is being interviewed for NBC. Do a little Google search. So think about things like that. It’s Alzheimer’s month.
Contently - Strategy
JANUARY 26, 2023
We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Those candidates may already have a strong social media following or network with which they can share the content you create together.
PR for Anyone
AUGUST 17, 2021
We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. ” Newsjacking.
PRSay
APRIL 2, 2020
Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.
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