The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Those candidates may already have a strong social media following or network with which they can share the content you create together.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. It is media kryptonite. And the PR winners are… Fox News. S-Town Podcast. “ Serial” is back!

Airlines 136

Airlines Comparison Facebook Video 136

PR in High Definition

AUGUST 24, 2020

The smallest move can amplify or destroy reputations in a matter of minutes, so preparing for all situations is key. In the long run, taking the plunge can also help to build a company’s reputation in line with its purpose. Top tips for utilising social media in your comms programme.

Social Media 86

Social Media Media Television Ethics 86

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations.

Training 159

Training Pitching Writing Video 159

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). LCI helped establish Match.com and take them through its IPO.

Agency 105

Agency Travel SEO Nonprofit 105