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The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. many consumers are considering a move to mobile wallet and payment services instead. Interest in mobile payment technology. Ease of Use.

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech.

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How Does EMV Impact Financial Services Brands?

Cision

Thieves stole more than 500 million financial records in 2014. That’s one financial record for every 14 people on earth. Americans in particular are demanding greater security through EMV chip card technology. helps financial organizations better understand and cater to the needs of this new breed of cautious consumer.

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The Role of PR in Transforming Consumer Finance

5W PR

The world of financial services is experiencing a seismic shift. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity.

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Inside MD Financial Management’s Successful COVID-19 Content Strategy

Contently - Strategy

On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. The COVID content strategy.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

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