Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Since that point, the health of the business-to-business market has been mixed. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Vice President, Marketing Technology. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

Bianchi Biz Blog

JANUARY 20, 2022

Clients categorized as Close , with 33 percent of respondents, are pretty happy with their in-house marketing, advertising, PR and digital capabilities. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on. 7 Myths of Automotive Supplier and Vehicle Technology PR.

Automotive 85

Automotive Agency Tourism Mobile 85

Shift Communications

MAY 11, 2017

Snapchat’s revenues mirror what we typically see of all social networks; advertising dollars ramp up in Q3 and Q4, then fall in Q1: It’s too early to tell any significant trends in Snapchat’s revenues; however, one point of note is that Snapchat is heavily dependent on good high-speed mobile access. Christopher S.

Advertising 97

Advertising Advertising Facebook Social Media 97

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. quarter-over-quarter growth, a good sign and its strongest financial quarter yet. Snapchat notched 37.5%

B2C 74

B2C Web Advertising Advertising 74

Shift Communications

MAY 1, 2017

Average revenue per user fell significantly below $2 per user, the generally accepted standard of social network financial health: Looking Ahead: What It Means for Marketing and PR. Focus on the creation and distribution of video, especially for paid advertising. Vice President, Marketing Technology. Christopher S.

Twitter 84

Twitter Mobile Conference Analytics 84

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

Shift Communications

OCTOBER 30, 2015

Of interest, however, is this statistic about mobile users: Contrary to other major social networks, a surprisingly small portion of LinkedIn’s user base are using the service from mobile devices, hitting 13.89% this quarter. Vice President, Marketing Technology. Looking Ahead: What It Means for Marketers and PR Pros.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

FEBRUARY 5, 2016

Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow. With its mobile app relaunch in Q4, LinkedIn sought to repair its lackluster mobile presence. Standard display advertising continues to take a backseat priority at LinkedIn. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

PR in High Definition

FEBRUARY 25, 2020

For the tech sector in particular, it’s had an impact on supply chains and the GSMA was forced to cancel Mobile World Congress after a string of big tech firms pulled out. Mark Zuckerberg spoke out following the decision not to ban political adverts on Facebook by unveiling a new approach to political advertising that supports free speech.

Google 48

Google Mobile Government Financial 48

Cision

JULY 26, 2017

Financial -> (Income, Net Wealth). Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Generation -> (Baby Boomers, Gen X, Millennials).

Social Media 233

Social Media How To Insurance Insurance 233

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Digital payments now make up 59% of all financial transactions ( slide 120 ). Privacy Concerns and Their Impact on Advertising. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Cision

OCTOBER 27, 2016

Digital, social and mobile channels have empowered customers. As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. Let me explain. What’s not?

Marketing 120

Marketing Financial Strategy Analytics 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 13, 2018

Specifically, the MediaMath and Cision partnership allow marketers to: Optimize digital advertising with earned media: This new integration gives marketers access to earned media audience data to inform and influence buying decisions and augment digital marketing data. About Kevin Akeroyd.

Media 75

Media Consumer Analytics Data 75

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. The marketing services industry is in a state of flux. 4) Demand That Digital Is Ingrained in Their DNA. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. With limited space, what constitutes adequate disclosure? per tweet) of the agreement. The FTC is Serious, Folks.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Mark My Words

DECEMBER 21, 2017

He owned several fashionable homes and a steam yacht, and even bailed Barnum out when he encountered financial difficulties. Barnum refused, so the New York Herald played tit for tat and refused to take Barnum’s advertising. His funeral when he died at the age of 45 was attended by over 20,000 people. The Herald buckled.

Viral 83

Viral Big Data Fashion Publicity 83

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. It is also serving as the pulse to the customer base through influencer e-commerce and mobile apps-based digital transformation.

Marketing 192

Marketing Content Marketing Data Social Media 192

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer.

Journalism 120

Journalism Trends Local Print 120

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

DECEMBER 26, 2017

Big brands like mobile providers (Sprint, Verizon) and restaurant chains (Chipotle, Domino’s) personify the explorer poker face. If you’re an explorer, maximize paid advertising to see which channels produce the best results. They are at the forefront of technological advancements, and everyone wants to know what they’ll do next.

Brand 273

Brand Branding Consumer Social Media 273

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. Mobile, data and wearable technology. Most social networks are now mobile first.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Mobile phones (96%) and TVs (95%) are the only communications devices with near universal reach in the UK.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

FEBRUARY 12, 2019

billion are connected by mobile phone. There are still areas of the UK such as Cornwall and Northumberland where you can’t get 2G mobile data access and broadband speeds are sub-2MB per second when 4G mobile and 40MBps broadband are typical in the UK. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. The Internet has become ubiquitous through mobile device adoption. The fact that content marketing has been trendy the last few years has been awesome for me financially and professionally.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Mobile broadband services such as WAP, 3G and 4G followed. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. It includes a commitment to R&D and initiatives to address skills gaps.

Publicity 128

Publicity Government Guidelines Facebook 128

Flatiron Communications

AUGUST 26, 2018

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. million digital subscribers now give it the financial latitude to do what it does best. Civil (@Join_Civil) August 24, 2018.

Journalism 38

Journalism Newspapers Media Print 38