Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. SEO goes mobile. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Financial -> (Income, Net Wealth).

Social Media 233

Social Media How To Insurance Insurance 233

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

But he is effective in his work if we measure it by the results of his clients' desires. This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Or will you experience negative financial consequences? The character has many ethical and personal questions.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. This plan brings vision, intention and qualitative and quantitative measures to track our progress. Millennials have surpassed baby boomers as the largest segment in the workforce. Diversity remains a challenge and a top priority. The path ahead is bright and exciting.

Privacy 60

Privacy Ethics Mobile Big Data 60

Burrelles Fresh Ideas

AUGUST 29, 2023

Disability encompasses a wide range of variations far beyond mobility impairment. Along those same lines, a recent study conducted jointly by the Institute for Public Relations (IPR) and Voya Financial found some frustrating inconsistencies. You can contact us here for more information and to discuss your measurement needs.

Brand 89

Brand Branding Marketing Ethics 89

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. Adding insult to financial injury, the automaker also lost valuable customer loyalty, goodwill and even potential sales, as owners shared their bad experience with friends and neighbors. Easy-peasy. That kind of cost-savings can drive a company into bankruptcy.

Agency 108

Agency Automotive Engineering Education 108

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. At first, I labeled our new measurement practice, the “ Master of the Metrics.”

Big Data 250

Big Data Data Education Internal 250

Shift Communications

MAY 11, 2017

Snapchat’s revenues mirror what we typically see of all social networks; advertising dollars ramp up in Q3 and Q4, then fall in Q1: It’s too early to tell any significant trends in Snapchat’s revenues; however, one point of note is that Snapchat is heavily dependent on good high-speed mobile access.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

MAY 8, 2018

3) Marketers see mobile spending grow. of budget on mobile and see it growing to 11.8% Comment: Mobile strikes me as a trend that isn’t any longer. Mobility is a foundational component as there is a mobile thread in nearly everything marketing does. Financial acumen: 5.3%. B2B marketers say they spend 5.6%

Survey 62

Survey B2B Marketing Mobile 62

Beyond PR

MARCH 13, 2018

Utilize omnichannel audience analytics: By bridging earned and paid media, marketers can now connect different marketing channels with attribution systems to effectively measure how consumers are interacting with each touchpoint within broader marketing campaigns. How the Partnership Helps Clients & Brands. About Kevin Akeroyd.

Media 75

Media Consumer Analytics Data 75

Shift Communications

FEBRUARY 7, 2018

quarter-over-quarter growth, a good sign and its strongest financial quarter yet. One area of opportunity for marketers who are marketing mobile app installs is the relatively new App Install ad unit for Snapchat. Any social network that does not notch strong revenues in the fourth quarter is generally in trouble. Snapchat notched 37.5%

B2C 74

B2C Web Advertising Advertising 74

Cision

OCTOBER 27, 2016

Digital, social and mobile channels have empowered customers. How are you measuring your programs? Earned media measurement means having a 360-degree view of your communications and proving value across every stage of the customer journey – from exploration and engagement to adoption and advocacy. Let me explain. What’s working?

Marketing 120

Marketing Financial Strategy Analytics 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. billion in 2019.

Government 103

Government Education Print Ethics 103

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. It’s also clear this backlash stems from the potential financial ramifications for Facebook and the other publishers, which would be far larger.

Advertising 52

Advertising Advertising Web Privacy 52

Burrelles Fresh Ideas

OCTOBER 3, 2023

Parents must exercise their responsibility to protect their child’s interests — both financially and emotionally. Parents need to ensure their child continues to receive a well-rounded education and exposure to different experiences. This includes negotiating fair compensation with brands and carefully selecting partnerships.

Brand 83

Brand Branding Marketing Ethics 83

Buzzstream

AUGUST 29, 2018

By putting all my ranking URLs in, as well as the top ranking URLs from my SERP data (positions 1 – 3), I can then benchmark how much TrustFlow my ranking URL has, and how that then measures up against the average of the top 3. However, what we’re trying to do is keep the keyword as the constant, that’s our A column.

Comparison 113

Comparison Data Analytics Tools 113

PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. Even the Financial Times, with its subscriptions of up to £700 a year, was pretty quiet on profitability figures this year, although it reported ‘rising revenue’ and firm profits the previous year.

Journalism 48

Journalism Print Newspapers Advertising 48

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. Produce measurable results.

Agency 40

Agency Marketing Financial System 40

Flack's Revenge

DECEMBER 11, 2019

A POC is about the cultural fit, and optics, not just technology There are three potential pitfalls: selecting POC objectives; if you don’t set the right ones in the beginning, it is tough to change course later… is it measurable, easy to explain? What about the team, and financial side? They measure, cut, measure.

Insurance 31

Insurance Insurance Financial Measurement 31

Prohibition

JULY 15, 2020

Shopping over the phone: Morrisons mobile delivery service for vulnerable people. Many have had to reduce or stop services because the pandemic has meant thousands of events have had to be cancelled, leading to a significant financial loss that fundraising events usually generate.

Brand 71

Brand Branding Healthcare Community 71

Bianchi Biz Blog

AUGUST 5, 2021

As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. TCFD (Task Force on Climate-related Financial Disclosures): 18%.

Automotive 95

Automotive Report Mobile Technology 95

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. What measure has it decided to use? Q10) Please rank these digital/mobile media properties in order of unique visitors per month: (1-5). ” Who is his replacement? Josh Earnest _. Kara Swisher _.

Journalism 28

Journalism Radio Report Advertising 28

Stephen Waddington

JULY 7, 2020

Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Solid financial and talent management have been critical. Education, health, mobile, online retail, safety and technology have all grown during lockdown. Where is the opportunity?

Agency 92

Agency How To Tourism Retail 92

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. It is also serving as the pulse to the customer base through influencer e-commerce and mobile apps-based digital transformation. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. You check the key publications — and discover half of them have ceased to exist. About Shane Schick.

B2B 120

B2B B2C Pitching Social Media 120

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. And yet, we’ve overlooked this obvious answer simply because we thought scaling it or measuring results was complicated. That’s no longer the case.

Media 75

Media Advertising Advertising Measurement 75

Stephen Waddington

DECEMBER 13, 2017

McKinsey research on diversity showed that gender diverse companies are 15% more likely to have financial returns above industry medians, while ethnically diverse companies are 35% more likely. It makes business sense. Improved diversity results in more effective teams. It’s a competitive advantage. About Sarah Stimson.

Training 80

Training Groups Industry Examples 80

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices.

Retail 40

Retail Radio Advertising Advertising 40

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Mobile Marketing Made Easy. Greg Hickman from MobileMixed.com shares no-hype mobile marketing strategies, actionable tips and tools to help you get started adding mobile marketing to your business to generate leads and sales. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Want the keys to modern PR measurement? A Facebook Like may be valued at $174 according to AdWeek and $161.30

Viral 120

Viral Facebook Measurement Advertising 120

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Mobile phones (96%) and TVs (95%) are the only communications devices with near universal reach in the UK.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

FEBRUARY 12, 2019

billion are connected by mobile phone. There are still areas of the UK such as Cornwall and Northumberland where you can’t get 2G mobile data access and broadband speeds are sub-2MB per second when 4G mobile and 40MBps broadband are typical in the UK. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. IBM announced a partnership with Macy’s to leverage IBM Watson for an AI driven mobile personal shopping experience.

Data 60

Data Marketing System Google 60

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Mobile broadband services such as WAP, 3G and 4G followed. Engagement with news brands online is messy and tricky to measure. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115