Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. Staffbase has started a podcast dedicated to internal comms. One Euro is currently worth $1.10 Employee engagement.

Brand 149

Brand Branding Reddit Pitching 149

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 126

Software Analytics Technology Video 126

Onclusive

JULY 27, 2021

Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Internal comms. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Presspage

JUNE 29, 2022

Traditionally STP applies to “hard” data like financials and stock levels. Which is why so many PR professionals try to build a solution from scratch, devoting IT and PR resources to creating custom software in-house. After all, if you wanted an operating system for your phones, you wouldn’t develop a “YouOS” internally.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Traditionally STP applies to “hard” data like financials and stock levels. Which is why so many PR professionals try to build a solution from scratch, devoting IT and PR resources to creating custom software in-house. After all, if you wanted an operating system for your phones, you wouldn’t develop a “YouOS” internally.

Software 78

Software Corporate System Data 78

PRSay

APRIL 8, 2020

Meanwhile, the need for continuity in these unnerving times falls on the shoulders of an organization’s leaders, who are now navigating operational upheaval and changing financial outlooks. However, a leader is working with team members amid other distractions from home or the remote location.

How To 190

How To Crisis Employee Resources 190

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020.

SEO 132

SEO Content Marketing Marketing Software 132

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work.

Skype 147

Skype Agency Meeting Software 147

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

MAY 2, 2023

PR tech people on the move Internal comms platform Staffbase announced three executive new hires: Bijal Patel joins as Chief Financial Officer (CFO), Neil Morrison joins as Chief People Officer (CPO), and David Burnand as join Chief Marketing Officer (CMO).

Pitching 124

Pitching Study Technology Report 124

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In

Publicity 150

Publicity Radio Technology Sports 150

Sword and the Script

JANUARY 5, 2021

Going public gives us access to its historical financials, which I’ve long wondered about. Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere. billion on its second day of trading. The stock price at debut was approximately $5.30.

Pitching 150

Pitching YouTube Community Company 150

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. AI is something that is missing from most of the incumbent PR software tools. Catch up time in AI.

Company 150

Company Tools Technology Software 150

Critical Mention

AUGUST 16, 2018

We’ve outlined how this PR software can enable PR pros to stay ahead of the curve! Media monitoring software will enable you to grab only the information you need to analyze and share exactly what you’re after. It also makes it easier to make cases internally regarding where you need to go with your messaging.

Media 60

Media Software Crisis Analytics 60

Stern + Associates

AUGUST 8, 2022

He is also an expert in discussing the international aspects and geopolitical challenges of cyber threats – particularly nation state sponsored hackers from Russia, China, Iran and North Korea and why organizations should be concerned. and international cyber issues for more than 30 years. Ignoring these risks is no longer an option.

Analysis 62

Analysis Government System Policies 62

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

DECEMBER 3, 2019

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” They host financial data in AWS and subscribe to a Meltwater feed – have Amazon’s machine learning crunch the data to assess the impact of news coverage and sentiment on stock prices.

Data 87

Data Enterprise Survey Instagram 87

PR 20/20

MARCH 26, 2020

Internal and External Communications. Consider any proactive communications that need to be sent to internal and external audiences regarding: What added precautions your business is taking to protect the health of employees or customers entering its doors. Your audience will see through it, and you'll risk damaging your brand.

Crisis 92

Crisis Marketing Healthcare Resources 92

Konnect Agency

FEBRUARY 26, 2021

Facebook uses industry-standard Online Behavioral Advertising (OBA) across all the sites and apps that use their pixel and Software Development Kit (SDK) to fuel advertiser’s growth. It’s also clear this backlash stems from the potential financial ramifications for Facebook and the other publishers, which would be far larger.

Advertising 52

Advertising Advertising Web Privacy 52

PR 20/20

APRIL 28, 2016

Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. Here’s one example of what I mean: say you need to learn the financial advisory business in a short period of time. Start with market context.

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

Sword and the Script

APRIL 30, 2019

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For Financial transactions such as a round of funding or M&A.

Industry 86

Industry Media Technology Employee 86

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Financial crisis. Even the most financially stable businesses will sometimes find themselves in financial crisis. Post-crisis analysis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Buzzstream

MAY 12, 2020

These are often forgotten about in rushed transitions to remote work, where it is expected that managers will take control of all financial processes “for the time being”. Secondly , effective internal communication is necessary to ensure ongoing, sustainable productivity in remote teams.

Strategy 103

Strategy Employee System Tools 103

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Some communicators on Prezly even use this for internal communications. The company also uses its own software to manage an online newsroom with a category for product updates.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 3, 2016

Yet descriptions of agile, which I have seen instituted as a very precise software development process (see graphic below), are all over the map in marketing. A primary duty of these functions centers on reducing risk – preventing lawsuits, data loss and theft, or wasteful spending (financial controls).

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

ReimaginePR

APRIL 14, 2020

The data room software is normally an internet-based application where you could combine processes of featuring information each and every level of controlling private equity economic. The supply of secret information via these cash should be firmly controlled, and a control solution in addition to next one of the info exchange strategies.

Data 177

Data Newspapers Employee Software 177

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. billion PR software market. billion PR software market.

Software 93

Software Banking Technology Data 93

Where the Fishermen Ain't

OCTOBER 27, 2015

We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. So, imagine what happens when a reputation-significant online source or service exists merely as highly distributed software, perhaps even outside the control of its creators. The business press has taken notice. Coffee/drinks/nachos on me.).

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. So, imagine what happens when a reputation-significant online source or service exists merely as highly distributed software, perhaps even outside the control of its creators. The business press has taken notice. Coffee/drinks/nachos on me.).

Web 20

Web Government Technology Corporate 20

Sword and the Script

AUGUST 3, 2021

If you have a single niche product – i.e., software for lawyers or marketers – it’s worth testing and seeing if it works well for you. My eyes involuntarily roll, and I feel nauseous anytime a software company refers to their product as “intelligence.” OnePitch allows you to rate your reporters.

Software 85

Software Case Study Pitching Technology 85

Cision

MAY 12, 2016

To understand how to report your ROI more accurately, get our step-by-step guide , which includes software suggestions and detailed insight. Internal and external events prevent everything from being nice and neat. Here’s a quick glimpse at what you’ll learn: 1. Understand Limitations. Analyze Your Findings.

System 120

System Measurement Software Data 120

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Further, the cloud software allows meeting participants to collaborate on documents during the call. Every pro has her go-to channel for tracking news developments in technology.

Tools 108

Tools SMB Survey Software 108

Stern + Associates

JUNE 5, 2023

Your New Universal Personal Intern Is Ready To Co-Create With You The secret of generative AI is that the best applications are the result of very long conversations between humans and machines, says Kevin Kelly , Senior Maverick and co-founder of WIRED. Drawing from his extensive research and fieldwork, Dr.

Technology 100

Technology Ethics Leadership Groups 100