Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]
Sword and the Script
MARCH 1, 2022
The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia. Internal comms a top priority.
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