PRSay

OCTOBER 9, 2023

If you struggle to pinpoint your emotions, then Google “list of emotions” and you will find that there are hundreds of specific words from which to pick when you are stuck. It’s usually hours or days later when they realize the anger they thought they felt in the meeting was actually embarrassment at being called out for missing a deadline.

Leadership 176

Leadership Financial Employee Google 176

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Newsfile

APRIL 13, 2023

We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. It offers investors a first glimpse into company financial statements, operations, sentiment, growth, outlook and key information. These sub-headlines showcase key financial data along with growth projections.

Examples 52

Examples Company Financial Brand 52

Cision

AUGUST 17, 2017

Google uses big data to show you as many useful ads as possible when you search for things online. Incorporating data-driven insights in influencer marketing can unlock both improvements in campaign performance, and measurement of the financial impact of your PR programs.

Big Data 166

Big Data Data Communications Creativity 166

The Resolution Blog

MAY 17, 2017

With better measurement. And ROI measurements of success are exactly how digital agencies are reporting. Measure beyond ‘awareness’ I’m fully aware that many PR briefs simply require you to ‘raise awareness’ but there will always be a reason behind this request. How can PR agencies compete?

How To 120

How To Measurement Financial Report 120

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Most recently Vuelio has sought to challenge the status quo of the platforms, but it too is a financial vehicle, created by parent company Access Intelligence, wrapped up as a tool platform. It’s also an effective monitoring tool. “By

Tools 135

Tools Software Enterprise Measurement 135

The Resolution Blog

MAY 11, 2018

I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. About your host… That’s me, Stella Bayles. An ebook on the digital future of public relations. Prior to working in PR tech I spent 14 years in digital PR and specialised in SEO-PR for major European brands.

SEO 120

SEO eBook Data Measurement 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity SEO Measurement 136

Landis PR

APRIL 22, 2024

Quantifiable data should be prioritized over ambiguous assertions, providing a clear, measurable account of performance and impact. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Report 59

Report Comparison Data Corporate 59

The Resolution Blog

SEPTEMBER 8, 2015

PR professionals' talents for creating relationships, telling engaging and compelling stories is the equivalent of the power of the Ostrich kick for transforming your Google power. It enables you to align with Business Goals, measure, identify, and establish ROI in your work. billion people go to Google every day.

SEO 120

SEO Google Engineering Data 120

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. For every $1 spent on Google Ads, businesses earn $8 in revenue.”. In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform.

Marketing 87

Marketing B2B Advertising Advertising 87

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. As well, the PR partner should offer metrics to measure ROI (return on investment) and present a budget that is tight, detailed, and realistic. Astute listening skills.

Agency 224

Agency Creativity Resources Measurement 224

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. All you have to do is Google the PESO model.

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

MAY 19, 2020

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. For every $1 spent on Google Ads, businesses earn $8 in revenue.”. In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform.

Marketing 52

Marketing B2B Advertising Advertising 52

Critical Mention

APRIL 5, 2019

Even more disappointing, when you check Google Analytics for that week you’re running the campaign your bounce rate is through the roof. How do I measure its success? With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Waxing UnLyrical

JANUARY 15, 2020

So when you’re coming up with your strategy and measurable objectives, everything that you and your organization are going to invest—in that initiative—must be worth it from a business point of view, i.e. not negative, but more of a “net gain.” Wouldn't you like to be in her kitchen?

Strategy 101

Strategy Measurement Financial Analytics 101

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). PowerPost’s software centralizes content to allow for streamlined collaboration, measurement, and publishing.

Facebook 0

Facebook Marketing Journalism Creativity 0

Konnect Agency

FEBRUARY 26, 2021

It’s also clear this backlash stems from the potential financial ramifications for Facebook and the other publishers, which would be far larger. With this, “Aggregated Event Measurement” will be designed to help measure campaign performance in a way that is consistent with consumers’ decisions about their data.

Advertising 52

Advertising Advertising Web Privacy 52

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends. How do you identify what’s trending?

Trends 61

Trends Viral Analysis Crisis 61

Reputation Us

JANUARY 7, 2019

2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Often counterintuitive, financial institutions must dial down on marketing to members and prospective members about their products and services. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

The Proactive Report

JUNE 4, 2018

Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Yes, there are all kinds of tables and lists you can use to approximate the audience you think you’re after. But until now you’ve never had access to data about the actual people using your website or following you on social media.

Analytics 127

Analytics Data Exercises Social Media 127

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. There are financial costs that often cannot be sustained.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. billion in 2019.

Government 103

Government Education Print Ethics 103

Critical Mention

JULY 18, 2018

However, PR is changing faster than ever and how you measure your success is not as clearly defined as it used to be–it’s no longer about merely monitoring how many mentions your company got in the news, it’s about analyzing that data and seeing how it’s helping your business and what to do next.

Data 60

Data SEO Engineering Strategy 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

PR 20/20

MARCH 26, 2020

Make sure to update Google Maps or other business listings based on your current business status and operating hours.). Founded with a mission to "Help Millions of Organizations Grow Better," the company announced temporary measures to support customers as they weather these uncertain times. HubSpot’s approach earned our praise.

Crisis 92

Crisis Marketing Healthcare Resources 92

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Maxim Behar

APRIL 11, 2024

Host: So, what do we say to those who've left Bulgaria not because of the financial opportunities but because they don’t like the environment? They say, "Wait, let me Google it," within three minutes, they provide insights you might not have known. That's the only true measure of success. Maxim: Not just Oktoberfest.

Television 59

Television System Interviews Travel 59

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Throw in Twitter for good measure. Pritchard was targeting the ad tech ecosystem, not necessarily giants like Google and Amazon.

Reputation 305

Reputation Privacy Data Advertising 305