Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150

Film Social Media Video Writing 150

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Always create press releases in the form of an authentic news story rather than writing it like an ad.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. Always create press releases in the form of an authentic news story rather than writing it like an ad. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Ethical Voices

FEBRUARY 2, 2023

This week the communications ethics issues spanned a wide variety of topics from non-competes, to stupid PR people, to ethics developments with AI and the 16 th Anniversary of one of the dumbest guerilla marketing stunts of all time. Are non-competes ethical? This was the big news last week, but I am just getting to it now.

Ethics 74

Ethics Marketing Film Web 74

ReimaginePR

APRIL 30, 2016

So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. You need a Content Marketing Plan. Write them down. Click Here.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Cision

APRIL 28, 2015

Rather than give you five content marketing “secrets” like write with passion or understand your audience (which aren’t really secrets at all, but are common sense ideas everyone should already follow), here are five ways you can improve the quality of your content marketing, regardless of what kind of content it is.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

5W PR

APRIL 7, 2023

To reach a wider audience, food bloggers must use various marketing and PR strategies. These can include creating video content, offering meal plans, and harnessing the power of influencer marketing. Influencer Marketing Food bloggers can use influencer marketing to reach wider audiences and grow their following.

Film 88

Film Video YouTube Instagram 88

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML].

Storytelling 60

Storytelling Creativity B2B Film 60

ImPRessions - Crenshaw Communications

JUNE 3, 2021

It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.”

Journalism 344

Journalism Internal International Pitching 344

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Polaris

DECEMBER 6, 2014

They don’t have nearly as much time to enjoy one of my top guilty pleasures: marketing podcasts. It’s easy to do with all the good marketing podcasts available these days. It’s easy to do with all the good marketing podcasts available these days. 2: Content Marketing: This Old Marketing Podcast.

Marketing 147

Marketing Content Marketing Social Media Film 147

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Mark My Words

JANUARY 7, 2023

“When you look at history, any time that a senior royal has sat down for an interview, ultimately it has always backfired,” said Katie Nicholl, author of The New Royals , and Vanity Fair’s royal correspondent, who has been writing about the Windsors for nearly two decades.

Film 60

Film Interviews System Report 60

PR for Anyone

OCTOBER 7, 2021

We write video scripts. We film videos. We film an interview with you. And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We actually get stuff done at the event. We pitch the media. We bring journalists in.

How To 130

How To Pitching Film Video 130

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135

Brand Branding How To Radio 135

ImPRessions - Crenshaw Communications

MAY 30, 2017

Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. After that, the criteria looks like this: books that touch on PR and marketing; books that reflect something in the current zeitgeist – politics, media, pop culture, e.g. and finally, just great reads.

Film 159

Film Crisis Writing Airlines 159

Critical Mention

MAY 31, 2019

If you ask B2B marketers what their number one goal is for their department, many will answer “more leads.” Right behind lead generation, in many cases, is more website traffic, as traffic helps bring potential leads to the top of the marketing funnel. Syed Ali Hasan is a Digital Marketing Manager at Film Jackets.

SEO 102

SEO Film Advertising Advertising 102

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

The Hoffman Agency

MARCH 1, 2023

Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. Researching, writing, analysing. I started studying media because I loved film. Did I think I would end up in film? I loved it.

Film 36

Film Writing Social Media Agency 36

The Hoffman Agency

MARCH 1, 2023

Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. Researching, writing, analysing. I started studying media because I loved film. Did I think I would end up in film? I loved it.

Film 36

Film Writing Social Media Corporate 36

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable.

Publicity 150

Publicity Conference Film Advertising 150

Critical Mention

FEBRUARY 12, 2019

I reached out to blogs myself, and many didn’t write back. Billboard , however, did write back and started covering me. For those that don’t write back but have covered me before, I send out personal emails asking if they were willing to write about me again. It’s a highlight of my career so far.

Interviews 91

Interviews Film Instagram Writing 91

PRSay

JANUARY 21, 2020

If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? If you’re trying to market a product or service, then this method is often the most effective. Here are some Bachelor-approved storytelling concepts that you can apply to your content: Character- d riven storylines.

Communications 160

Communications Storytelling Film Training 160

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. She’s only gotten more and more successful since she filmed that twenty years ago. It’s Reese Witherspoon.

Pitching 130

Pitching Television Trends YouTube 130

Mark My Words

JUNE 7, 2022

A third option, according to CBS News legal contributor Jessica Levinson, is that her future earnings could be garnished – meaning a portion of her salary from future films or TV shows could go to Depp until the debt is covered. . The trial pollutes any marketing or PR to launch a film.’ million. .

Film 60

Film Financial Crisis Management Crisis 60

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. Add that all up, and you see that video is an important part of any content marketing strategy. What are the objectives?

Video 120

Video Film Content Marketing Strategy 120

PRSay

JANUARY 24, 2022

It happens in every industry, from film to food. The two primary categories that we would judge were content marketing for nonprofits and multicultural public relations. David Olson is senior vice president at Brandpoint , a content-first digital marketing agency that has partnered with the PR industry for the past 25 years.

Nonprofit 94

Nonprofit Film Energy Analysis 94

Mark My Words

DECEMBER 18, 2022

Journalists who have written for the newsletter speak highly of the “above market rates” that the newsletter pays for their work, up to $1 (about 82p) per word. Lipa promises writing on “fashion, beauty, arts, politics, global issues and tons more from incredibly talented writers”. Her podcast also began in February.

Film 60

Film Interviews Enterprise Fashion 60

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Finding the truth today is difficult. Wake up America!

Reputation 78

Reputation Government Film Viral 78

ReimaginePR

SEPTEMBER 19, 2015

The same principle applies in film. As marketers, we have to think like script writers, musicians and even real estate agents. Many marketers message-stuff. But just like music or writing, PR and marketing magic doesn’t happen in the noise. To do that, they need space, not stuff.

Real Estate 120

Real Estate Film Television Writing 120

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Film rankings by different metrics are often quite popular campaign ideas. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

PRSay

MARCH 29, 2021

Critics in social media, the British press and elsewhere were quick to question the self-professed naivete of Markle — a worldly woman who was previously married to a film producer — and Prince Harry, who has had his own share of worldly experiences. Conduct research on the media outlet and interviewer.

Media Training 180

Media Training Training Interviews Media 180

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measurement can often be the toughest part of any content marketing campaign. This will help you stay focused and give you base for Step 3.

Film 120

Film Content Marketing Analytics Measurement 120

Cision

APRIL 16, 2015

Write down your objectives. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. Want to stand out with your content marketing? Best Practices Featured Content Marketing' Determine your objectives. What do you hope to accomplish? Make them quantifiable.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Soon enough, the lights went down and the film came on. The writing is brilliant. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. 2011 Update.

Communications 105

Communications Community Crisis Film 105