Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

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Brand Branding How To Radio 135

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Site editor-in-chief Sean Fennessey recently wrote a long-form examination of the current state of the film industry through the eyes of filmmakers, industry insiders and experts. This means that PR agencies are expected to produce more content across a wider range of platforms than ever. We have mixed feelings about this one.

Trends 120

Trends Mobile Video Film 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register now!

Video 120

Video Brand Branding Trends 120

Prohibition

NOVEMBER 19, 2018

Following on from our bridal video campaign earlier this year which saw us team up with leading fashion influencers Lorna Luxe , Peony Lim and 5 Inch and Up , the 2018 Christmas campaign was filmed in a variety of locations and tells three emotive gift-giving stories running up to the festive season.

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Video Film Fashion Web 63

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. The same goes for writing articles or scripts. Crises happen.

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Film Social Media Storytelling Writing 80

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

Prohibition

DECEMBER 16, 2022

This one also pays tribute to a classic Christmas film, Home Alone! McDonalds advert this year sees a young boy getting really excited about writing his Christmas list for Santa. It’s incredibly moving, with a very important message (it certainly reduced us to tears!). Aldi – Home Alone. McDonalds – The List.

Video 62

Video Film Social Media Creativity 62

ReimaginePR

APRIL 30, 2016

So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. You need a Content Marketing Plan. Write them down.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Critical Mention

MARCH 16, 2020

He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Brand 87

Brand Branding Instagram YouTube 87

Prohibition

JUNE 17, 2021

whether you choose to go for a full production video with location and prop hire, actors and fancy filming techniques or a simple set up with a tripod and a smartphone. Likewise, if you’re a serious brand with a serious message to deliver – don’t feel as though you have to tap into the humorous side of video marketing.

Video 62

Video Product Launch Film Social Media 62

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Prohibition

JUNE 18, 2018

We filmed a series of real people telling us their Christmas tales of when they had given or received a special gift, as well as Saturday’s singer and TV presenter, Frankie Sandford and vlogger Sammi Maria. . ‘Your Christmas Story….it

Film 48

Film Video Writing Brand 48

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. Don’t press that record button so fast.

Mobile 73

Mobile Video Interviews Film 73

Waxing UnLyrical

NOVEMBER 4, 2015

You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. PR school taught people why great writing is an essential part of the profession. Use brevity in your writing and try to think of images that can better convey your points.

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Mobile Film Media Training Video 40

Polaris

DECEMBER 6, 2014

They don’t have nearly as much time to enjoy one of my top guilty pleasures: marketing podcasts. It’s easy to do with all the good marketing podcasts available these days. It’s easy to do with all the good marketing podcasts available these days. 2: Content Marketing: This Old Marketing Podcast.

Marketing 147

Marketing Content Marketing Social Media Film 147

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. BuzzStream Pitching Workflow.

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Digital PR Tools Pitching Film 161

PRSay

JANUARY 24, 2022

It happens in every industry, from film to food. The two primary categories that we would judge were content marketing for nonprofits and multicultural public relations. David Olson is senior vice president at Brandpoint , a content-first digital marketing agency that has partnered with the PR industry for the past 25 years.

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Nonprofit Film Energy Analysis 95

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it.

Industry 222

Industry How To Insurance Insurance 222

Cision

APRIL 16, 2015

Write down your objectives. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. Want to stand out with your content marketing? Best Practices Featured Content Marketing' Determine your objectives. What do you hope to accomplish?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Marketwired

APRIL 6, 2016

Curator is a means to take events (like Fashion Week, sporting events, film festivals, conferences, etc.) Think about the key points you want to get across in the final piece and write tweets to this thesis. or topics that are in the public dialogue (like elections, celebrity stories, news, etc.) Why Curate?

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How To Sports Twitter Film 100

Waxing UnLyrical

OCTOBER 28, 2015

But while stories can work magic for corporate communicators, writing a good story isn’t easy. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. 3. “ 642 Things to Write About ” by San Francisco Writers’ Grotto.

Storytelling 40

Storytelling Resources Writing Corporate 40

Beyond PR

MAY 12, 2016

Bringing journalists and prospective customers to your client’s website can lead to greater ROI and insights, which is important as agencies are more often tasked with metrics that were once asked only of marketers. Write like your intended audience talks. There’s no magic bullet, but there IS the science of experimentation.

Agency 40

Agency Real Estate Film Video 40

Stuart Bruce

FEBRUARY 11, 2016

This is VR as just another step in improving ‘content marketing’ to tell better stories. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

APRIL 11, 2018

You can also add augmented reality special effects (like filming yourself with dog ears, for example, or wearing a pair of virtual sunglasses), along with emojis and, more recently, animated GIFs. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications.

Instagram 74

Instagram Pitching Media Tourism 74

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Policies 64

Policies Film Exercises Viral 64

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. But, as that great marketing communicator Bob Dylan sang, “things have changed.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48